Sep 2020 – Dec 2020 · 3 mos · Gurugram, Haryana, India

• Growth - Digital Marketing Team
• 1. CRM (generated 20% incremental traffic from CRM)
• Owned Messaging, Offer Communication, Activation, Awareness Cycles & Onboarding Journeys of Male Users: Home Services Categories (Home Painting, Appliance Repair & Servicing, Plumbers, Electricians & Carpenters) and Beauty & Wellness Categories (Men's Grooming & Kids' Haircut).
• Drove various sales and targeted cycles like Festive Sale, VIP Opt-Ins, Dussehra Sale, Diwali Sale, International Men's Week, Super Saver Week, Flash Sales & awareness cycles for Geyser Servicing and Home Painting.
• 2. FB Performance Marketing (~ 30% lower Cost per Deliveries)
• Ran FB Ads on repeat users for Home Painting & Geyser Servicing.
• Planning, execution, creative briefs, daily tracking etc. were taken care. Had better Cost per Deliveries than last year even during CoVID-19.
• 3. Repeat Orders Incremental Measurement from Digital campaigns
• Unlocked the way of measuring the impact of Ads ran on repeat users for any particular category by defining random Control Group & Test Group. Automated the whole process of defining groups, tracking their performance and resulting growth from the particular channel and particular ads.
• 4. Home Painting Category
• Owned the category from Digital Front to make daily optimisations and to guide the team for better targeting and communication.

Nov 2019 – Aug 2020 · 9 mos · Gurgaon, Haryana, India

• Global App Conversion : Referrals (Jan - Aug)
• 1. New User Conversion (2.5x MoM Growth)
• Developed data backed new user transaction strategies, execution models and communication plans.
• Implemented user segmentation, gave visibility on daily tracking metrics, conversion cohorts & activation cohorts.
• 2. Product Conversion (~ 0.9% absolute conversion increment)
• Mapped user behavioural flow on app and visualised end to end funnel efficiencies and funnel conversion to identify pain points which enabled growth and product team to build/optimise app flows together.
• 3. Referrals (2x D0 conversion growth)
• Automated referral go-live processes to reduce TAT. Robust codes ensured very clear and correct visibility of metrics.
• Various methods were devised to keep fraud in check - automated mailers for fraud checks, a liability tracker to control e-wallet cash burn and introduced several new pillars around e-wallet cash.
• Aided technology teams in SDK Integration of a fraud detection partner to minimise user level fraud.
• Built Reward Tracking System to minimise customer escalations. Also, helped the team with all data requirements for conducting customer surveys.
• Enabled new events specific to referrals in CRM Platform which automated CRM promotional & triggered campaigns.
• UK Growth (Nov - Jan)
• 1. Project Power Rangers (~ 0.8% conversion uplift)
• For better targeted offers, identified power users  through RFM Models. Furthermore, empowered the ideas with channels break-up according to use cases.
• 2. Daily Reporting Trackers and Models (~ 60% avg MoM growth)
• Created consolidated channel views for channel managers and one stop reporting source for the whole team. Several funnel trackers were also provided for better optimisations.
• Built growth models according to budget and provided monthly targets to the team. Also, maintained spends & tracked OKRs and created visibility across the team for day on day improvements.

Jul 2019 – Oct 2019 · 3 mos · Gurgaon, Haryana, India

• UK Growth Team
• 1. Budget & Performance Planning
• Co-Owned Monthly Budget and Target Planning alongside growth manager on the basis of MoM performance.
• 2. Paid App Marketing and Re-targeting (improved CPSU by ~ $2.5)
• Took care of budget optimisation and campaign planning.
• Created performance visibility across the team.
• Conversion Projects (UK)
• 1. Content led improvements (abs. 1.2% conversion lift)
• Drove production team for faster delivery on Quality Checks and coordinated with ground teams for rectifications. Minute corrections made on ~180 properties.
• Realisation Projects (Malaysia)
• 1. App Hygiene, Audits & CRM Campaigns led
• Drove data backed Location Correction, Prepay Campaigns and Digital Audit Projects for Malaysia Market leading to 2.3% realisation uplift.

May 2018 – Jul 2018 · 2 mos · Gurgaon, India

Jul 2017 – May 2018 · 10 mos · IIT (ISM), Dhanbad

May 2017 – Jun 2017 · 1 mo · Neemrana

Jun 2016 – Jun 2016 · 0 mo · Jaipur, Rajasthan, India

• Understanding the basics behind headlights' shapes, reflectors, and manufacturing. Worked under R&D Department.

May 2016 – Jun 2016 · 1 mo · Jaipur, Rajasthan, India

• Learnt the working of an industry. How each department works.