Peter Scobie

Head of Design

Sydney, NSW, Australia20 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of experience in program leadership.
Expert in cloud migration and platform programs.
Proven track record in driving $100M+ ARR growth.

Stackforce AI infers this person is a SaaS Program Leader with expertise in digital transformation and team management.

Contact

Skills

Core Skills

Public SpeakingProgram ManagementTeam Leadership

Other Skills

CommunicationBusiness StrategyCross-functional Team LeadershipDigital MediaDigital StrategyVideo ProductionDigital MarketingSocial MediaContent StrategyIntegrated MarketingCMSUser ExperienceWeb Project ManagementBloggingPRINCE2

About

I'm a strategic, delivery-focused program leader with 15+ years experience and a strong track record in driving business-critical transformation, leading cloud migration and platform programs, and building high-performing global teams. At Atlassian, I lead a team of Program Managers focused on scaling enterprise migration tooling, managing cross-org delivery across R&D, GTM, and operations, and enabling consistent delivery frameworks that support $100M+ in ARR growth. I'm deeply experienced in navigating ambiguity, aligning senior stakeholders, and making the complex simple—whether it’s shipping global change initiatives, launching internal delivery frameworks, or retiring legacy infrastructure. I love connecting craft to outcomes, coaching teams to reach their potential, and delivering with calm clarity. Always up for solving the gnarliest problem in the roadmap (and celebrating with a cold one after launch).

Experience

20 yrs 9 mos

Total Experience

4 yrs 9 mos

Average Tenure

13 yrs 3 mos

Current Experience

Studiosity

Head of Delivery

Nov 2025 – Present · 6 mos · Sydney, New South Wales, Australia · Hybrid

Atlassian

2 roles

Group Technical Program Manager

Promoted

Sep 2021 – Dec 2025 · 4 yrs 3 mos

CommunicationProgram ManagementBusiness Strategy

Senior Technical Program Manager

Aug 2016 – Sep 2021 · 5 yrs 1 mo

Cross-functional Team LeadershipTeam Leadership

Marcel sydney

Executive Producer

Dec 2014 – Aug 2016 · 1 yr 8 mos · Greater Sydney Area

Leading the Publicis digital department delivering solutions for Parmalat, GOLDOC (2018 Commonwealth Games), Tourism NT, Upskilled, GSK, QLD Cricket and AMEX.

Freelance

Speaker

Feb 2013 – Present · 13 yrs 3 mos

2022 - PM72 - Corporate Planning unleashed: Atlassian's Quarterly Company Planning Process
2021 - Agile Unlocked, Telstra Unconference
2018 - 2019 Guest Lecturer - Sydney University School of Project Management
2017, 2019 - Atlassian US Summit
2017 - 2018 Atlassian ShipIt Sydney MC
2014 - Brightcove Play Sydney - Speaker - Brand building with effective video strategies
2013 - AdSchool - Guest Lecturer - Introduction to Digital Production

CommunicationPublic Speaking

The white agency

Team Lead / Senior Project Manager

Oct 2011 – Nov 2014 · 3 yrs 1 mo · Greater Sydney Area

Team Lead - Lexus
January 2013 - November 2014
Senior Project Manager - Lexus
October 2011 – January 2013

Mccann worldgroup sydney

Digital Producer/Project Manager

Oct 2010 – Oct 2011 · 1 yr · Sydney, NSW

Produced digital solutions for clients such as Uncle Tobys, Pfizer, Cathay Pacific, Holiday Inn, Freeview, Jack Daniels and Acuvue.

Dmi productions

Digital Producer/Project Manager

Jul 2009 – Aug 2010 · 1 yr 1 mo · London, UK

Produced four webisodes for ABC drama FlashForward (US) and various content for the Disney ABC-ESPN’s MIPCOM 2009 stand
Produced three viral videos to support the marketing of the new SAW Alive Attraction at Thorpe Park.
Produced Disney Store US Christmas Facebook App
Produced C21 Survival Guide iPhone and iPad App sponsored by Warner Bros. International

Essential media and entertainment

Producer/Project Manager

Oct 2004 – Nov 2008 · 4 yrs 1 mo · Annandale, NSW

Wrote, shot, edited promos, pitches and treatments
Liaised with broadcasters, clients and third parties
Wrote online copy and sub-edited scripts and proposals for clients including BBC, Channel 4, MTV,National Geographic, Discovery Channel, Travel Channel, The History Channel and ITV
Managed CMS on company’s site involving online video content and FTP transfers
Broadcast Producer ‘Never Say Die Matildas’ for SBS Television/Online A 60 minute observational documentary with digital, print and TV publicity campaign.
Secured finance with SBS Television and Screen Australia and access with FIFA and Football Australia
Developed and researched concept
Crewed up and cost controlled production
Supervised post and delivery to broadcaster
Produced online copy and video content
Engaged online communities regarding production, broadcast and DVD release
Digital Producer ‘Is Your House Killing You?’ for SBS Television/Online and RDF Media A 7 x 30 minute home makeover show with multiplatform content and interactive web site.
Wrote online copy, format bible and drafted press releases
Oversaw post production including multiple edits
Produced online video content including behind the scenes clips, DIY tips and episode promos
Engaged social networks regarding production, broadcast and DVD release
Liaised with web developers during site build and updated site’s CMS
Negotiated several online advertising deals for banners and product placement