Jul 2020 – Feb 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India

Feb 2019 – Feb 2020 · 1 yr · Greater Bengaluru Area

Jul 2017 – Jan 2019 · 1 yr 6 mos

• Establish relationships with internal team and extended client servicing teams
• Provide client service support: attend campaign brief meetings, meet deadlines, oversee digital project plans, troubleshoot technical issues and draft recaps with a complete list of changes
• Ensure defined campaign objectives are met in accordance with client briefs and campaign budget
• Evaluating the elements of a media plan to yield a successful results on campaigns
• Contribute to the development of the existing clients portfolio, and also develop new areas
• Create dashboards to depict performance at account level and workflows to depict processes
• Research and evaluating different Ad servers, DSP's and DMP's to choose the right platform for the need of a media plan
• Keep abreast of all things digital (Display, Mobile & Social Media best practices)
• Assist Digital Account Director and product team as necessary

Jan 2017 – Jul 2017 · 6 mos

• Managed day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests
• Review reports, trends and results and interpret data to make proactive recommendations to advance the campaign and the client’s business initiatives
• Create, communicate and present digital campaign results
• Mentor and manage a team of optimizers overseeing one of the largest accounts for collective enterprise business
• Provide guidance for Sales/Account teams in client sales planning
• Day-to-day liaison with internal team members on Campaign developments

Mar 2014 – Jan 2017 · 2 yrs 10 mos

• Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals
• Analyze campaign objectives vs. performance data, creative-wise reports, based on individual CTRs
• Leverage & manage multiple online ad exchanges for media buying
• Use retargeting through segmenting users
• Generating daily/weekly/monthly delivery reports that detail campaign status and activity.
• Support Sales/Account teams with campaign analyses
• Be an expert user of the AMP platform

Sep 2011 – Dec 2013 · 2 yrs 3 mos · Whitefield

• Campaign management which includes Ad trafficking, performance reporting and optimization of ad campaigns.
• Creative building and designing using Adobe Photoshop.
• Trafficking and implementation of third party ad tags.
• Coordinating with account management team on campaign targeting and optimization.
• Running debugging sessions in Fiddler in order to identify the cause when there are any issues with the ads delivering in the site.