Oct 2021 – Apr 2023 · 1 yr 6 mos · United States

Feb 2021 – Oct 2021 · 8 mos

Aug 2020 – Nov 2020 · 3 mos · Houston, Texas, United States

• Create and upload daily social media posts on Twitter, Linkedin, Facebook, and Instagram for all platforms highlighting events and news from the Houston tech industry in addition to blog posts on the company’s website.
• Assist with hosting virtual events on the HXTV Youtube Channel by scheduling, creating registration links, and moderating live-streams.
• Collect and analyze social media and event metrics to better understand the company’s target audience and develop more efficient marketing strategies.

Mar 2020 – Jun 2020 · 3 mos · Austin, Texas Metropolitan Area

• Research new customers’ online social presence across Google, Instagram, Twitter, Facebook, and Yelp to better optimize these pages.
• Onboard new customers by providing verbal and technical support in regard to access, functionality, and consistency across pages.
• Research and troubleshoot dynamic platform-related errors in internal and external systems.

Oct 2019 – Feb 2020 · 4 mos

• Assist with marketing needs, from PR to influencer marketing, in addition to ideation for campaigns and photoshoots.
• Analyze Instagram and Pinterest business insights and metrics to strategize ways to increase current client engagement and reach new consumers.
• Write on-brand blog posts for the company website, often collaborating with influencers as contributors.

Feb 2019 – May 2019 · 3 mos · Washington D.C. Metro Area

• Showcase LaCroix products through on-campus events and giveaways, increasing word of mouth advertising around campus.
• Utilize social media through online contests and raffles to raise awareness of the product, as well as post weekly on how I integrate LaCroix in my own life to promote the product.

Sep 2017 – Dec 2017 · 3 mos · Washington D.C. Metro Area

• Performed activities under the management team cross-functionally to ease daily business operations. Aided in organizing and updating personnel files for HR in GoCo, as well as performed data cleanup for the accounting team.

Jun 2017 – Aug 2017 · 2 mos · Washington D.C. Metro Area

• Focused on increasing online organic search traffic for the company by researching and compiling an extensive list of nationwide competitors to create a cost calculator, and aided in creating a survey to gain an understanding of consumer mentality. I also worked with the marketing team in creating landing pages for the website to increase organic search traffic.

Nov 2016 – May 2017 · 6 mos

• Complete market research for the startup company by compiling lists and descriptions of major industry-specific events, as well as writing and uploading blog posts regarding events in a range of industries to the company’s website.

May 2016 – Aug 2016 · 3 mos · Houston, Texas

• Managed new and current client contracts by updating and organizing information into the company’s database to improve efficiency and accessibility for employees.
• Reviewed contracts for discrepancies and helped create an organizational system by transferring data into new spreadsheets for employee use.
• Aided marketing and customer service by creating e-mail templates and blogs to be sent to customers.