Aug 2020 – Apr 2021 · 8 mos · Gurgaon

May 2019 – Aug 2020 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• Leading product and growth (demand) for IntrCity SmartBus - a branded chain of tech. enabled buses
• Launched IntrCity web and android App with live bus tracking, complimentary insurance and one click return features
• Instrumental in defining the overall brand positioning; launched campaigns on FB, AdWords, Tik-Tok, IRCTC
• 100K+ daily active users on SmartBus platforms; 70% fill rate across 42 bus-routes; 40% repeats with avg. NPS of 30+
• Increased online sales of SmartBus tickets by 6X in last 10 months; 40% demand generated through own platforms
• Released ERP/GDS for SmartBus; Partnered with OTAs like Abhibus, Paytm, EaseMyTrip for direct sales through GDS
• Built innovative demand channels – re-targeting through CleverTap & Critieo, Smart Travel Pass for frequent travelers
• Developing strategies for post Covid-19 bus travel like new seat layouts (private pods), flexible pricing mechanisms

Mar 2018 – Apr 2019 · 1 yr 1 mo · Greater Delhi Area

• LA based startup working on Lock screen based video consumption and communication apps
• Worked on product strategy for the Indian market; 60% of the overall app user base came from India
• Hired a UX research firm for localization of existing features, leading to 20% increase in content consumption
• Developed digital, influencer and referral marketing funnels for app growth; added 4M+ new users in just 8 months
• Partnered with businesses (Zomato, GoMechanic) and Govt. (TRAI) for business Caller Id on Vyng network

Jul 2015 – Sep 2018 · 3 yrs 2 mos · New Delhi Area, India

• PayTunes is India's biggest mobile audio ad platform. PayTunes provides advertisers a unique proposition to reach millions of mobile consumers in deep untouched territories through targeted advertisements:
• Raised close to $1M funding from marquee angel investors; built and managed the team of 15 people
• Conceptualized PayTunes App, a ringtone ads based incentive mobile app; It received 1M+ downloads in a year
• Won ‘Best App’ in entertainment category at Global Mobile App Summit Awards’16; Voot and TVF other entries
• Launched India's first Ad Ring-Back Tone platform (caller-tune ads) with Telcos; Partnered and Integrated with two Mobile Network Operators for the service- Vodafone (in MP and Maharashtra) and Aircel (Pan India)
• 40+ advertisers including Dabur, SBI, Hero, Yum! Brands, Mahindra rolled out their audio ad campaigns on PayTunes
• Built India's biggest programmatic audio ad network for Music Streaming Apps; Partnered and integrated the platform with Gaana, Wynk and Jio and increased their audio ad inventory fill rate by 15%
• Rolled out a full-fledged DSP for advertisers to launch and track the ad campaigns in real time; CRMs for Telcos and music app partners to manage and track the campaigns, billing and reports

Oct 2013 – Dec 2014 · 1 yr 2 mos · Noida, Uttar Pradesh, India

• Launched 365hops.com, a unique marketplace for people interested in adventure and off beat travel, enabling users to find fellow travelers, share itineraries and book various adventure activities through the platform
• Hired and managed a team of 10 people to build the product from scratch; featured on leading dailies in travel segment
• 5K+ paying customers in the first year of operations; 200+ service providers registered on the platform

Sep 2013 – Feb 2014 · 5 mos · Noida, Uttar Pradesh, India

• Part of the core team building an integrated retail coupon advertising solution in IOT domain from CSR (Qualcomm) , with major retail chains in Europe and US as customers

Jun 2011 – Oct 2013 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

• Worked on a hybrid software solution for Indoor positioning using Sensors, GPS and Wi-Fi measurements for mobile devices. Worked on advanced DSP algorithms for MEMS sensors data to augment GPS for indoor scenarios and their implementation in the embedded framework for mobile phones.

May 2009 – Aug 2009 · 3 mos · Bengaluru, Karnataka, India