Feb 2020 – Oct 2021 · 1 yr 8 mos · Mumbai, Maharashtra, India

• As a Creative Director/Filmmaker at The Rabbit Hole, I directed 124 videos in 20 months. From pitch to conceptualization to delivery, I handled branded content videos from end to end for brands like Netflix and Tinder. My roles included creative strategist, writer, video director, and creative lead.

Mar 2018 – Feb 2020 · 1 yr 11 mos · Hyderabad

• At Janrise, I creatively headed and strategised for the brand Continental Coffee. My roles included Copywriting, Brand Strategy, Brand Campaign Design, Film Production and Creative Supervision.

Jan 2018 – Jul 2018 · 6 mos · Mumbai

• I was the Copy Head of the Creative Team that strategised, ideated, and designed the identity of Girl Effect's (Nike) Indian brand.

Apr 2016 – Dec 2017 · 1 yr 8 mos

• At Culture Machine, I have my own series called Sista From The South that features on their Digital Channel - Blush. Through sketch comedy and music videos, I talk about the identity of the modern Indian woman. I headed the series creatively and wrote, produced, acted, rapped, designed, directed and edited for it.
• I also occassionally managed social media posts and created branded and non-branded content for Blush, Put Chutney and Being Indian. I have had the opportunity to write for and direct the likes of Nawazuddin Siddiqui, Kalki, Taapsee Pannu, Shruti Hassan and Richa Chadda.

Oct 2013 – Feb 2015 · 1 yr 4 mos · Greater Chennai Area

• I have adapted 2 musicals for the Indian stage for 9th Step entertainment: Alladin and Sister Act. This includes writing original jokes and in the case of Alladin - 8 original songs. The scripts were in English.

Apr 2010 – Jun 2010 · 2 mos · Mumbai Metropolitan Region

Mar 2010 – Jul 2015 · 5 yrs 4 mos · Mumbai Metropolitan Region

• My roles at O&M included the following:
• Copywriting. Communication. 360 Degree Campaign Creation. Brand Strategy. Proof Reading. Ideation. Supervision of juniors. Training interns. Production roles like sourcing directors, musicians, voices, actors & artists, coordinating with studios and final supervision. Voice overs. Writing lyrics. Organising morale building exercises within office.

Jan 2010 – Jan 2018 · 8 yrs · India

• I have had the pleasure of working closely with Oscar and Grammy award winning Producer+Composer Mr. A.R. Rahman. My job repertoire with him includes lyric writing, rapping, video editing, social media, costume designing, stage design and project management.

Oct 2009 – Dec 2009 · 2 mos · Greater Chennai Area

• Voiced the character of Yumeko in the Nickelodeon show "Ninja Hatori"

Apr 2009 – Aug 2009 · 4 mos · Chennai

• Event Manager, PR, Design, Content Writer and Musician

Feb 2009 – Mar 2010 · 1 yr 1 mo · Greater Chennai Area

• A.S.A.P. Productions is a theatre group. I was a Content Manager, Copywriter, Designer, PR, Costume Designer, Theatre Artist and Choreographer with them.

Feb 2009 – Mar 2010 · 1 yr 1 mo · Greater Chennai Area

• I was a freelance journalist at Times of India

Jul 2007 – Sep 2007 · 2 mos · Greater Chennai Area

• Convex is a design studio where I worked as a Copywriter and also interned as a Graphic Designer

Apr 2007 – Jun 2007 · 2 mos · Greater Chennai Area

• Copywriter for Greeting Cards