Jan 2024 – Aug 2025 · 1 yr 7 mos · Gurugram, Haryana, India

Dec 2021 – Jan 2024 · 2 yrs 1 mo · Gurugram, Haryana, India

Dec 2020 – Nov 2021 · 11 mos · Bengaluru, Karnataka, India

Jul 2020 – Nov 2020 · 4 mos · Wood Dale, Illinois, United States

• Global Marketing Team - Videojet Technologies Inc
• Designing and building an internal marketing attribution model to support marketing investment decision making.
• Analyzing and mining operational, business and experience data to identify patterns and correlations among various data sources, streams and points by understanding analytic needs and requirements of managers and other stakeholders.
• Supporting global marketing team’s roll-out of Tableau as the marketing analytics tool, by updating existing reports, designing and creating new reports based on requests from marketing leaders.
• Questioning, defining and coordinating analytic needs with manager, and other stake holders to prepare requirements and schedule deliverables.

Jan 2020 – May 2020 · 4 mos · Austin, Texas, United States

• Created a space of items using Word Embeddings to identify semantically similar items to optimize supply chain, vendor relationships and other operational processes. Validated the unsupervised output of various embedding models
• Developed an ensemble supervised classifier to understand existing hierarchical categorization and unify across all websites.

May 2018 – Jul 2018 · 2 mos · Gurgaon, India

• Received a Pre-Placement Offer after a performance evaluation.
• Designed a weekly process with a two-pronged approach to optimize click-to-transaction conversion on the mobile app.
• User Base Tracking: Identified Users’ base and intent city for 7 million customers on 6 month user data.
• Deal Targeting: Personalized deals according to the user on the mobile app to improve click-to-transaction conversion to bring about a significant revenue impact of USD 200,000 per month.
• Built dynamic Tableau dashboards for User Base, Change in Market Traction and Deal Performance for weekly reporting.
• Set up automated triggered daily emails to concerned stakeholders alerting about expiring deals for immediate action.

Apr 2018 – May 2019 · 1 yr 1 mo · New Delhi Area, India

• Responsible for Placements & Internships of 1800+ students
• Instrumental in strategizing the placement process of 200+ companies and managing industry - institute relations by directly communicating with the Human Resources team of all the companies.
• Headed a placement coordination team of 25 students for on ground logistics.
• Coordinated all on-ground arrangements for the companies visiting the campus.

May 2017 – Jul 2017 · 2 mos · Gurgaon, India

May 2016 – Jul 2016 · 2 mos · New Delhi Area, India