May 2024 – Dec 2024 · 7 mos · India · On-site

Jun 2023 – Apr 2024 · 10 mos · Gurugram, Haryana, India

Jun 2021 – Jun 2023 · 2 yrs · Gurugram, Haryana, India

Mar 2020 – Jun 2021 · 1 yr 3 mos · Gurugram, Haryana, India

• Part of the DDB Worldwide (Omnicom Group) - DDB Mudra Group is the leading marketing and creative services groups in India with agency brands like DDB Mudra, 22feet Tribal Worldwide, OMD Mudramax, Interbrand, Track, TracyLocke and DDB Health & Lifestyle.
• National responsibility of Account Management/Client Servicing for the Group's Digital Mandates
• o Adtech, Media, eCommerce, Strategy, Innovation, Planning, Buying, ORM, Content Marketing, etc across DDB, OMD MudraMax, 22FeetTribal Worldwide, etc
• Laser-sharp focus on ensuring client delight.
• Manage all existing Digital/ SL / ORM Businesses of Toyota, TTK Prestige, William Grant & Sons, Tanishq, Zoya, SBI Mutual Fund, UBI, HDFC Mutual Funds, Infosys, Income Tax Dept, Goods & Sales Tax Dept, Jyothy Labs, JL Morrison, MMTC-PAMP, PNBHFL, LIC, Flipkart Ads, Bharat Benz, BluSmart Mobility, Script Online, Cello and more.
• Instrumental in driving client acquisition pitches for key players in the market.

May 2019 – Feb 2020 · 9 mos · Gurugram, Haryana, India

• Value heal a digitally-led Medical tourism company aimed at making the medical travel experience for international patients seamless.
• Think Tank & Executor - Sales, Marketing & Operations.
• Digital marketing (Facebook/Google Lead gen, Website development & product management, Analytics, Content development & Marketing)
• Sales/BD – Lead Nurturing/Conversions + Hospital Partner development/management.
• Customer Operations – Patient Care
• In a short span signed up exclusively with Max for Kenya & Sarvodaya for Tanzania on Digital acquisitions.

Aug 2016 – Apr 2019 · 2 yrs 8 mos · Gurgaon, India

• Relationship custodian (Overall & C level) at Network + Agency level for Publicis and Dentsu Aegis Network.
• Developed and executed Multi-million dollar joint business plans to ensure periodic revenue projections & commitments are met at Account, Vertical level both at the agency and internal at Facebook.
• Agency Enablement/Recognition – Platform/Product knowledge ramp up | New product Agency GTM. Also driving Facebook Blueprint certifications & New Pitch support.
• 50%+ YoY Revenue growth; Conceptualized and successfully Rolled out programs like DR Impact, Brand Impact, Automation Impact; Agency Thumbstoppers @ Facebook

Jun 2015 – Jul 2016 · 1 yr 1 mo · Noida Area, India

• Helped enterprises to better connect digitally with consumers by evangelizing the concept of Customer Experience Management in a multi channel and multi device world via Adobe Marketing Cloud Platform - Comprising of a wide range of tightly stitched products like Personalisation tool , SEM + Social automation tool , Programmatic Display Solution, Gold Standard Marketing Analytics, World Class Web Content Management offering, Cross Channel & Cross Device Campaign Management/Orchestration, Data Management Platform, and Social management platform more.
• I was responsible for the Managing ,Developing and Enabling the Partner Ecosystem in India comprising of Digital Media Agencies & other relevant Marketing Service Providers with a focus of ensuring Adobe Customers becoming more successful with world class Adobe products and thereby increasing business though the Partners. My sole focus was to ensure that Indian Partner are exceedingly successful with their Adobe focused business and their efforts translate into huge revenues opportunities for them.

Jul 2014 – Jun 2015 · 11 mos · Gurgaon

• Involved in Development, Roll out and Adoption of Programmatic assets like the Adserver , Retargeting engine, Proprietary RTB engine and Audience Segmentation Systems.

Oct 2013 – Jul 2014 · 9 mos

• • Developed/Managed/Improved/Optimised external affiliate supply channels (SSP’s, Ad networks, Publishers, Exchange).

Jul 2013 – Jul 2014 · 1 yr

• Drove overall Revenue Responsibility of Yahoo Performance Display Business.
• Spearheaded Performance Advertiser Activation New/Inactive + Key account Management.
• SME/Go To Resource for Performance Display in Yahoo India.
• Designed Long-Short Term revenue Strategy/GTM & Ensuring Implementation.
• Created Addl/Incremental revenue for Yahoo India by Conceptualizing & successfully rolling out Net blocks - a new Branding Centric Performance Display Product. Post the success in India is getting rolled out in other Regions.

Jan 2012 – Jun 2013 · 1 yr 5 mos

• YAN – An Ad network environment created by acquiring partner inventory and marrying it with the Data science of Yahoo Audience. It was a New/Special Project Deployment with challenges/complexity/Ambiguity of a start-up.
• Created a addl/incremental revenue stream for Yahoo India
• As a Founding Member Started, Scaled & Stabilized YAN Revenue before handing over to Mainstream Sales to manage Monetization.
• Targeted Revenue generation by single handedly Rolling out/Evangelizing YAN to Top Tier Advertisers/Ad Agencies across India.
• Successfully Developed Go To Market strategy & established effective Product Positioning of YAN.

Dec 2008 – Dec 2011 · 3 yrs

• In 3 Yrs. Achieved 150% Revenue growth, Over 100% increase in Advertiser base & Single Handedly contributed to about 6%+ of the revenue of the country.
• Joined as account manager, Got promoted as Sr. Account Manager in the 1st year and Group Manager in the 2nd Year.
• Market Combing/Competition Tracking/ Consultative selling/ Performance optimization support

Jan 2007 – Dec 2008 · 1 yr 11 mos · Mumbai Area, India

• Responsible for Revenue generation for TOI’s recruitment advertising platforms
• Advertisers Activation/Relationship Management /Evangelizing Employer Branding Concept / Event Selling.
• Single Handedly Created Incremental/Additional/Sustained revenue generating Property in 2007 by Conceptualizing & Rolling out “Mumbai Mirror – Your CV, Placement Atlas”.

Jun 2005 – Jan 2007 · 1 yr 7 mos · Nagpur/Mumbai

• • Channel sales, Process/System Training, Retail Outlet management, Logistics planning

Jan 2003 – Jan 2005 · 2 yrs · New Delhi Area, India

• Telesales ( Dell ), Sales Coach, Team Management, Customer Retention ( AOL).