Jan 2018 – Jul 2021 · 3 yrs 6 mos · Bangalore, India

• Lead Commercial Business development activities in India & Middle east and support team to achieve organization goals. Coordinate with Business Unit Managers & Business partners
• Provide guidance on market trends, growth opportunities and Go-to-market strategies.
• Industry Mapping and Executive engagement at Key Accounts
• Cross-Business unit leverage -Joint Marketing, Distribution channel rationalization, leading growth initiatives
• Building and Executing Growth Strategy
• Integration of acquired business.
• Lead Facilitator - Operational and Commercial Growth Kaizen
• General Management: Board of Director- India Operations, Middle east Country operations

Jan 2009 – Jan 2012 · 3 yrs · Bangalore, India

• Overall P&L responsibility of Military and Aerospace Embedded Systems business in India.
• Responsible for achieving annual targets and profitability of the business. Leading Sales, Marketing, Application engg. and Service team to achieve business results in A&D Market
• Key account management: Defense R&D and Manufacturing units and Space Research Centre
• Work with Engineering team for customization of product/ localization and development.
• Coordinate with Product line & business unit managers in UK, Germany, USA and Canada.
• Prepare 3-year growth play book and strategies for India Aerospace and Defense market.

Jan 2007 – Jan 2009 · 2 yrs

• Leading India sales team and distribution channel in addressing business opportunities in Design and Manufacturing segment of Academia, Scientific Research, Defence and Aerospace, Semiconductor, Telecom and Industrial electronics industry.
• Responsible for achieving annual sales target in these market segments and deliver on Key Result Areas (KRA's)– Emerging Markets, New Products.
• Work closely with Product and Field marketing team in building opportunity funnel through various marketing activities and raising product value proposition.

Jan 2005 – Jan 2007 · 2 yrs

• Create product awareness in India market, product positioning targeting various customer specific applications and communicating benefits (ROI).
• Market research and Competitive bench-marking.
• Training Sales team on product value proposition and support in marketing activities - Trade shows, mailing campaign, customer specific seminars and presenting technical papers in Industry forms.
• Responsible for achieving annual target in RF and Signal source product category.

Mar 2000 – Jan 2005 · 4 yrs 10 mos

• Established direct team to sell Video and networking products in India.
• Created product awareness, quality measurement needs and positioned products to customers involved in “content creation”, “Post-production ” and “ Transmission / Delivery” over broadcast networks.
• Worked closely with System integrator's to provide complete solution packaging integrated production and quality test, monitoring & measurement systems.

Jun 1997 – Mar 2000 · 2 yrs 9 mos

• Responsible for providing Pre and Post-sales support of Test, Measurement and Monitoring systems targeting customers in Video Broadcast, Telecom, Semiconductor market in ASEAN region ( Singapore, Malaysia, Thailand, Indonesia and Philippines).
• Assist direct sales and distribution channel to grow business through excellent customer satisfaction.

May 1996 – Jun 1997 · 1 yr 1 mo · Singapore

• Responsible for Engineering release evaluation and new product Prototype testing.
• Assist design and manufacturing team in Hardware Debug.

Jan 1995 – May 1996 · 1 yr 4 mos · Singalore, Indonesia

• Industrial Engineering management.
• Setting up process for manufacturing line for computing and communication products
• Technology transfer from OEM/Principle and ensuring manufacturing process meets or exceeds quality standards.

Nov 1992 – May 1995 · 2 yrs 6 mos · Bangalore

• Test and Calibration of Tektronix instruments manufactured in India
• Responsible for setting up Video, Optical products manufacturing line in India in technical collaboration with Tektronix Inc.USA
• Coordinating with government agencies in getting product type test approval and customers during factory acceptance test