Oct 2023 – Mar 2024 · 5 mos · Bangalore Urban, Karnataka, India · On-site

• Heading the B2C vertical for Masai, LevelUp, and Prepleaf comprising social media, marketing comms, and community, amplifying outreach by 15% and contributing to 14% of total revenue.
• Led an exclusive offline tech conference and the successful launch of LevelUp, drawing 1700 registrations from experienced tech professionals and hosting 500 attendees in under 15 days.

Jun 2022 – Feb 2023 · 8 mos

• Accelerated social media growth and led marketing campaigns to drive organic audience reach.
• Created and executed performance marketing strategy for social media channels, creating inorganic growth by 85%.
• Built social media strategy, set up the affiliate ecosystem and led affiliate marketing campaigns in the US market.
• Collaborated with US-based brands and led brand partnership campaigns to increase organic reach.
• Managed and built strategies for various social media platforms to drive organic growth by 15%.

Apr 2021 – Jun 2022 · 1 yr 2 mos

• Spearheaded flagship marketing campaigns & creator retention on MOJ.
• Planned and executed flagship brand partnership campaigns like Femina Miss India 2022, India’s Got Talent & increased the creator onboarding by 150%.
• Built regional IPs (Moj Next Punjabi Star) from scratch and increased creator retention by 120%.
• Developed & Executed 30+ in-app marketing campaigns end to end leading to 100% organic creator retention.
• Planned & led marketing campaigns with renowned celebrities like Remo Dsouza, Sonu Sood, Shehnaaz Gill etc.

Aug 2020 – Apr 2021 · 8 mos

• Fostered strategic relationships with key professionals, agencies, and companies in the entertainment industry.
• Collaborated with the product, marketing, and revenue teams to improve the creator satisfaction rating by 10%.
• Streamlined data flow between internal team and celebrity partners to improve content throughput by 50%
• Planned a strong content strategy and executed the biggest annual meet hosting 60 top creators to boost celebrity profiles on the platform, achieving 100% celebrity satisfaction on the platform.

Mar 2020 – Jul 2020 · 4 mos

• Led a 10-member team to onboard, retain, and drive user-generated content(UGC) across North India in 6 local languages.
• Restructured marketing budget between payouts to content creators and PR initiatives and developed KPI metrics for the team to reduce cost per content generated on the platform by 40%.
• Developed a strategy focused on creator’s long-term profile growth, achieving 60% creator retention on the platform.
• Spearheaded campaigns through the sales team to promote brands on the platform, achieving 100% UGC targets.

Jul 2019 – Sep 2021 · 2 yrs 2 mos · Remote

• Partnered with vendors, developed social media marketing strategies, and managed operations for the online apparel store, resulting in a 72% increase in user engagement and 10% month-on-month sales growth rate.

Jan 2019 – Mar 2020 · 1 yr 2 mos · Gurugram, Haryana, India

• Planned and produced video content to promote LimeRoad
• Launched the Beauty Influencer Program and partnered with over 200 influencers across the country to promote the beauty category, delivering 300% growth in revenue of beauty products through video content marketing.
• Streamlined end-to-end production of video content to improve content quality, achieving a 62% sales conversion rate.
• Collaborated with the product and sourcing team to automate the organic inflow of UGC on the platform.

Jan 2019 – Oct 2019 · 9 mos · Gurugram, Haryana, India

• Responsible for branding and procurement of Marketing Content through the Campus Ambassador Program & Influencers.
• Launched the Campus Ambassador Program, partnered with 30+ Colleges, and managed a community of 40+ campus ambassadors to develop video content for social media campaigns.
• Managed social media platforms and developed a campaign effectiveness matrix, resulting in a 25% increase in impressions.

Jul 2016 – Jan 2019 · 2 yrs 6 mos · Gurugram, Haryana, India

• Handled 7+ Service Windows (system Down Time) and managed the deployment of changes in production systems.
• Optimized Human resources by scheduling work timing rosters to ensure 24*7 technical support from a team of 9 members.
• Worked with 4 global clients and coordinated with the project manager to automate business activities.