Aishwarya Keshari

Communications Manager

New Delhi, Delhi, India4 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Expert in data-driven content strategies.
Proven track record in campaign development.
Skilled in emotionally resonant brand storytelling.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in B2C engagement strategies.

Contact

keshariaishwarya1102@gmail.com LinkedIn

Skills

Core Skills

Campaign StrategiesContent StrategyUser EngagementInternal CommunicationsContent DevelopmentContent ManagementCustomer EngagementBrand Development

Other Skills

Campaign DevelopmentCreative copywritingContent MarketingBrand ManagementUser behaviour analysisData driven marketing strategyProofreadingCreative WritingScriptwritingEditingOnline ResearchData WarehousingData AnnotationData CentersOnline Marketing

About

I tell stories that make people feel something and act on it. With 5+ years in content, communication, and strategy, I specialize in building cohesive content strategies that are data-driven, emotionally resonant, and aligned with business goals. I have done everything from writing crisp CRM copies and building scroll-stopping social media content to leading content teams and cracking campaign strategies. Currently working as Associate Communications Manager – Content Marketing at Apollo 24/7, my role bridges teams across business, product, and CRM to deliver compelling communication from CRM journeys to social media content that aligns with the user’s mindset at each stage of their journey. I’ve previously contributed to content and campaign development at companies like Meesho, Glamyo Healthcare, and Amar Ujala Web Services, bringing consistency and creative impact to every channel I touch. Whether it's CRM, UX, internal comms, or social, my focus remains on building content that drives connection, clarity, and conversion.

Experience

4 yrs 5 mos

Total Experience

2 yrs 2 mos

Average Tenure

2 yrs 5 mos

Current Experience

Apollo 24|7

2 roles

Marketing Communications Manager

Promoted

Apr 2025 – Present · 1 yr 2 mos · On-site

Leading end-to-end influencer marketing and campaign strategy for Apollo 24|7 (and Apollo Pharmacy), focused on driving brand growth and measurable business impact.
I strategise and execute campaigns across the app, manage creator partnerships, and build long-term influencer relationships. With a strong understanding of content, editing, and platform algorithms, I ensure campaigns are optimised for reach, engagement, and community building.
Working with a team, I translate insights into high-performing campaigns that strengthen brand visibility, PR, and user acquisition.

Campaign DevelopmentCreative copywritingContent MarketingBrand ManagementCampaign StrategiesContent Strategy

Associate Manager - Communications

Jan 2024 – Apr 2025 · 1 yr 3 mos · On-site

At Apollo 24/7, I delve into user behaviour, analyzing drop-off points and journey patterns to devise tailored communication and marketing strategies for enhancing engagement and retention on the Apollo 24/7 app for the Digital Therapeutics department. My role encompasses crafting comprehensive campaigns, content strategies, and communication plans, all rooted in meticulous data analysis. Additionally, I spearhead creative content creation and copywriting initiatives to ensure compelling brand narratives and seamless user experiences.

User behaviour analysisData driven marketing strategyCampaign DevelopmentContent StrategyCreative copywritingUser Engagement

Meesho

Content Specialist

Jan 2023 – Jan 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

Orchestrated internal communications for diverse partners—merchants, customers, and third-party entities. Crafted compelling emailers, notices, and helped with support enchantification. Innovated creative content, jingles, taglines, and graphics for pivotal sales and events. Transformed ideas into impactful narratives. Created graphics and scripts for videos and tutorials, while meticulously editing and proofreading FAQs and content on the Learning Management System (LMS).

ProofreadingCreative WritingScriptwritingEditingInternal CommunicationsContent Development

Cheetahx

Lead Content Manager

Apr 2022 – Jan 2023 · 9 mos · New Delhi, Delhi, India · On-site

Contributed significantly to the marketing team's success by actively participating in campaign creation and establishing a robust digital presence. Led the creation of diverse social media and marketing content across written, verbal, and multimedia formats. Played a key role in whitepaper writing and brand development, adding depth and resonance to our identity. This journey marked a harmonious blend of strategic content creation and innovative campaigns, leaving a lasting impact on CheetahX's trajectory.

Creative WritingOnline MarketingContent DevelopmentOnline Content CreationScriptwritingCopywriting+3

Glamyo health

Senior Content Writer

Dec 2021 – Apr 2022 · 4 mos · New Delhi, Delhi, India · On-site

Web Content WritingCreative WritingBrandingBrand ManagementContent DevelopmentWriting+6

Instafeed

Content Developer

Aug 2021 – Dec 2021 · 4 mos · New Delhi, Delhi, India

Web Content WritingVideographyOnline ResearchNews AnchoringDigital CopywritingCopywriting+1

Amar ujala web services pvt ltd.

Content Manager - Myjyotish

Jan 2021 – Jan 2023 · 2 yrs · Noida, Uttar Pradesh, India · Hybrid

As a pivotal force at AUW for Myjyotish.com, steered a dynamic 10-member team. Orchestrated seamless content, operations, customer support, and sales management, boosting revenue through successful Google and social media campaigns. Amplified the digital presence, attracting a larger audience and increasing followers. Meticulously handled vendors, merchants, and client relations. Elevated the website's user interface and experience, adeptly navigating CMS for optimal content strategies.

Web Content WritingCreative WritingSocial Media Optimization (SMO)Customer SupportContent ManagementContent Development+11