Sep 2023 – Jan 2026 · 2 yrs 4 mos · Hybrid

• Between founding ventures, I spent two years advising a portfolio of logistics, AI, and EV companies across India, the Middle East, and Africa — helping founders and leadership teams build, scale, and transform their businesses.
• This wasn't traditional consulting. I worked as an embedded operator-advisor: sitting inside businesses, making decisions alongside leadership, and building systems that outlasted my engagement.
• What I focused on:
• Growth architecture — designed go-to-market strategies, pricing models, and business model pivots for logistics and EV ventures that drove multimillion-dollar revenue acceleration and new market entry.
• AI-led operational redesign — built and deployed custom AI automation and workflow tools that reduced manual effort by ~40% and put real-time analytics in the hands of decision-makers who previously ran on gut and Excel.
• International GTM — delivered last-mile optimization and regulatory-compliant launch strategies for international clients, building local partnerships and digital infrastructure from scratch.
• Platform strategy — supported multiple clients' transition to next-generation warehouse marketplace models, improving platform scalability and competitive positioning in India's logistics tech market.
• EV and fleet intelligence — collaborated with EV manufacturers and fleet operators on battery management systems, IoT integrations, and charging infrastructure to drive operational sustainability.
• This period sharpened my pattern recognition across industries and geographies — and confirmed that the biggest leverage in logistics comes from the execution layer, not the visibility layer. That conviction became Optimile.

Jul 2021 – Sep 2023 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

• Joined to take over a loss-making transportation and warehousing division inside Foxconn's logistics arm — and turned it profitable in under 12 months.
• Full P&L ownership across FTL, PTL, and 4 multi-site warehouses — ₹100 Cr combined revenue. FTL at ₹60 Cr (8–10% gross margin); PTL and warehousing at ₹40 Cr (20–25% gross margin). Every number was mine to own.
• The turnaround wasn't about cutting costs. It was about redesigning how the business operated:
• Deployed a technology-led procurement platform that eliminated 35% of manual scheduling and improved on-time dispatch by 18% — shifting the operation from reactive firefighting to predictable execution.
• Rebuilt the customer experience from the ground up. Took NPS from 24 to 45 by tying OKRs to customer outcomes, launching weekly performance huddles, and creating a service culture where client problems were solved before they escalated.
• Built and mentored a high-accountability operations team — instilling execution discipline that held under pressure and scaled without breaking.
• Expanded wallet share with existing enterprise clients and positioned the division for sustainable, compounding growth — not just a one-time turnaround but a durable business reset.
• This role taught me something I carry into everything I build: turnarounds are never about one lever. They're about rewiring how a business thinks, operates, and serves — simultaneously.

Feb 2015 – May 2021 · 6 yrs 3 mos · New Delhi, Delhi, India · On-site

• Co-founded TruxApp to solve a simple problem: India's surface logistics was running on phone calls, paper, and guesswork. We built technology to change that.
• Scaled from zero to ₹100 Cr in annual revenue within 3 years. Maintained 200% YoY growth over 4 consecutive years. Expanded to 60+ cities in India and launched UAE operations, securing AED 9M in contracts within the first 6 months.
• Raised $4M+ in venture funding. Built and deployed proprietary ERP and Transportation Management System (Hyphn) that drove 7% YoY cost reduction and compressed DSO from 120 to 45 days. Managed daily deployment of 2,000+ small commercial vehicles and 80–100 trucks.
• Pioneered EV logistics integration — battery swapping, IoT-enabled fleet management — before it was an industry trend.
• Built and led a cross-functional team across technology, operations, sales, and finance. Owned full operational and commercial P&L across India and Middle East.

Oct 2012 – Jul 2014 · 1 yr 9 mos · Noida

• In 2012, I built one of India's first quick commerce platforms — an online marketplace that delivered alcohol to your door within 60 minutes of order placement. This was before the term "quick commerce" existed.
• Before Blinkit, before Zepto, before Swiggy Instamart. Before anyone in India believed sub-1-hour delivery was even a viable model.
• And I did it in one of the hardest categories imaginable: alcohol — a product that was heavily regulated, fragmented across state-level licensing, and universally considered impossible to sell online.
• Built the full-stack platform from scratch: ordering, real-time tracking, rapid hyperlocal fulfillment, payment processing, and regulatory compliance — all with no playbook and no comparable model anywhere in the world at the time. Established supply-side partnerships with licensed retailers to create an infrastructure that simply didn't exist before we built it.
• The venture was ahead of its time — the Indian market and regulatory environment weren't ready. But the proof of concept was validated, and the model was right. The same idea became a global category: Drizly scaled it in the US and was later acquired by Uber for $1.1 billion. And quick commerce itself became a $5B+ segment in India over the next decade.
• This was the experience that taught me a lesson I've carried into everything since: the biggest opportunities are hiding inside industries that everyone else calls too messy, too regulated, or too broken to touch. That's exactly where I've built my entire career.