Shankar Vedaraman

CEO

Santa Clara, California, United States19 yrs 10 mos experience
Highly StableAI Enabled

Key Highlights

  • Led data strategy at Lyft for corporate functions.
  • Spearheaded Key Enterprise Metrics rollout at Salesforce.
  • Built AI-ready data platforms driving business impact.
Stackforce AI infers this person is a SaaS data and AI engineering leader with extensive experience in analytics and data strategy.

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Skills

Core Skills

Data StrategyAi IntegrationData GovernanceData ScienceData ManagementData EngineeringAnalyticsSecurity AnalyticsBusiness IntelligenceIt ManagementApplication DevelopmentBusiness Application Services

Other Skills

Lakehouse ArchitectureTeam LeadershipFederated Data LakeData Lifecycle ManagementAI-Ready InsightsReal-Time AnalyticsAWS MigrationExperimentationData SolutionsOptimizationETL FrameworkUser Behavior AnalyticsSecurity SolutionsBig Data SolutionsPayments Analytics

About

Strategic data, analytics, and AI leader with extensive experience and expertise in driving enterprise data strategy, analytics modernization, and intelligent automation at scale. I specialize in building scalable, AI-ready data platforms and architecting trusted, self-serve insights that power executive decision-making and operational excellence across Product, Finance, GTM, and Customer Success functions. At Salesforce, I led the definition and rollout of Key Enterprise Metrics as the single source of truth for business performance and strategy execution, and partnered cross-functionally to modernize the analytics ecosystem—from metric governance to intelligent data agents. Prior to that, I led data engineering and analytics teams at Netflix across diverse data domains including Finance, Payments, Growth, Infrastructure, and Security—delivering scalable data solutions, ML-driven insights, and real-time analytics that powered global growth and operational resilience. I’m passionate about aligning data architecture with business strategy, enabling responsible AI innovation, and mentoring high-performing global teams. My approach blends hands-on technical expertise with strategic foresight—bridging the gap between engineering and the C-suite to turn data into measurable business impact.

Experience

19 yrs 10 mos
Total Experience
4 yrs 9 mos
Average Tenure
9 mos
Current Experience

Lyft

Head of Corporate Data & Analytics

Aug 2025Present · 9 mos · San Francisco Bay Area · On-site

  • Support Corporate Data & Analytics at Lyft, defining and implementing a cohesive data strategy for Finance, Marketing, and People functions
  • Partner with senior business leaders to drive long-term strategy, define and align operating models between federated data teams, and enforce data governance
  • Implement a federated lakehouse architecture to enable scalable, auditable, and connected data products across the Enterprise with an ecosystem of home grown and SaaS platform services
  • Build the AI-ready foundation for agentic transformation and autonomous workflows across corporate functions—including reliable conversational analytics using Claude, Gemini, and ThoughtSpot
  • Lead a global team of Engineers and System Integrators to deliver the data strategy and transform Lyft to an AI native company
  • Accountable and responsible for Tier-0 data pipelines that automate revenue recognition, financial close, and multi-system reconciliation across Enterprise applications, lakehouses, and product platforms
Data StrategyData GovernanceLakehouse ArchitectureAI IntegrationTeam Leadership

Salesforce

2 roles

Data Engineering Leader - Enterprise Metrics

Promoted

Feb 2022Aug 2025 · 3 yrs 6 mos

  • Spearheaded the enablement of a federated data lake house with zero copy, enabling trusted, AI-ready insights at scale.
  • Championed the rollout of Key Enterprise Metrics (KEMs) as the single source of truth across Finance, Product, GTM, and Customer Success.
  • Partnered cross-functionally to embed standardized metrics into strategic planning, forecasting, and sales performance processes.
  • Established data lifecycle management and governance frameworks to improve compliance, data quality, and reduce reporting duplication.
  • Scaled and led a global team of 40+ data engineers, architects, and analytics product leaders; fostered a culture of innovation and operational excellence.
  • Integrated modern tools like Snowflake, dbt, Trino, Salesforce Data Cloud, and GenAI to deliver scalable and intelligent data products.
Federated Data LakeData Lifecycle ManagementTeam LeadershipData GovernanceAI-Ready InsightsData Strategy

Data Engineering Leader - Product Metrics

Feb 2019Jan 2022 · 2 yrs 11 mos

  • Led global data science and engineering teams delivering insights from over 100 PBs of event data to inform product strategy and customer adoption.
  • Designed and deployed time series analytics tools for real-time monitoring, dashboarding, and decision automation.
  • Successfully migrated first-party data and analytics platforms to AWS to scale performance and reliability.
  • Delivered product analytics for 15+ Salesforce products, guiding roadmap prioritization and GTM strategy.
  • Established foundations for data management—including cataloging, classification, and governance—to ensure trust and consistency.
  • Enabled a self-service analytics culture by empowering teams with scalable tools, metrics, and infrastructure.
Data ScienceReal-Time AnalyticsAWS MigrationData Management

Netflix

5 roles

Data Engineering Leader

Oct 2017Jan 2019 · 1 yr 3 mos

  • Lead a team of data engineers and leaders to enable experimentation, analytics and data products for Growth( Partners, payments, messaging and web analytics), Business operations (Finance, core dimensions, customer service and talent) and Infrastructure(Security, reliability, availability, efficiency and productivity) domains.
Data EngineeringAnalyticsExperimentation

Data Engineering and Analytics Leader, Cloud Infrastructure Analytics

Jan 2017Sep 2017 · 8 mos

  • Lead a team of engineers and analysts to build data driven solutions to optimize and secure Netflix's product and corporate infrastructure.
Data SolutionsOptimizationSecurity AnalyticsData Engineering

Data Engineering and Analytics Leader, Cloud Security Analytics

Jan 2015Dec 2016 · 1 yr 11 mos

  • Lead a team of engineers and analysts to provide analytical solutions for Corporate and Product Security at Netflix. Solutions include:
  • Build an ETL framework to consolidate data into AWS S3 for Security analytics
  • Analyze customer usage to identify account take over patterns
  • Partner with the Security team to enable a User Behavior Analytics platform
  • Build a model to detect anomalous accesses to key corporate applications
  • Engineer a product for leaders in the company to get awareness on security
  • Technologies: Spark, Scala, Python, Hive, Presto, Tableau and JavaScript
ETL FrameworkUser Behavior AnalyticsSecurity SolutionsSecurity AnalyticsData Engineering

Manager, Payments Analytics

Oct 2013Dec 2016 · 3 yrs 2 mos

  • Lead a team of engineers who architect big data solutions, and analysts who provide analytical insights on Payments and Fraud verticals. Solutions include:
  • Data pipeline in the cloud that efficiently processes Payments data continuously
  • Reporting tools using Microstrategy and Tableau that provide enhanced access to data for analysis
  • Model to detect anomalies in Payments data and make them actionable
  • Model to detect Payments fraud and integrate with Payments product to take actions
  • Model to predict most efficient day, date and time for recycling transactions
  • Partner with experimentation teams on Payments A/B tests
  • Insights on country and new payment method launches
  • Technologies: Hadoop, Pig, Python, SQL, Hive, Presto, Microstrategy, Tableau and JavaScript
Big Data SolutionsPayments AnalyticsFraud DetectionData EngineeringAnalytics

Sr. Data Architect, Data Science and Engineering

Dec 2011Sep 2013 · 1 yr 9 mos

  • Responsible for Payments reporting subject area architecture and model in Enterprise Data warehouse
  • Partnered with engineering team on what to track and how to log data for analytics
  • Analyze Payment data to understand most effective and efficient payment methods
  • Design and partner with with experimentation teams on Payments A/B tests
  • Analyze Payment error messages from different processors and understand the "true meaning" of declines
  • Technologies: Teradata, Abinitio, Hadoop, Pig, Python, SQL, Hive, Presto, Microstrategy and Tableau
Payments ReportingData AnalysisA/B TestingData EngineeringAnalytics

Rovi

Director, Reporting Services

Feb 2011Dec 2011 · 10 mos

  • Lead a team of professionals to design and develop business intelligence applications in Marketing, Finance and Product domains for the enterprise
  • Build business intelligence architecture standards for the enterprise
  • Interface across all stakeholders (Business, Finance and IT)
  • Initiate and drive the creation of data management activities related to data quality and master
  • data management
  • Define and implement data security practices related to databases and all business
  • intelligence applications
  • Define and implement development processes to manage the development and roll out of key
  • business intelligence projects
  • Perform regular reviews to ensure all policies and procedures related to data quality and
  • development processes are followed
Business IntelligenceData QualityData Management

Sonic solutions

3 roles

Sr Director, Business Intelligence

Promoted

Feb 2010Feb 2011 · 1 yr

  • Pioneer a Business Intelligence program for Streaming Video business operations
  • Build dimensional models, Design and develop ETLs, and build OLAP cubes
  • Build, lead and manage a Business Intelligence team for information management
  • Drive data management and data quality practices
  • Build visualizations to provide insights for finance and marketing needs
  • Architect a revenue and royalty reporting system with data warehouse as a back end
Business IntelligenceData ManagementData Quality

Director IT applications

Jul 2008Apr 2010 · 1 yr 9 mos

  • Manage a team of DBAs, business analysts and developers to design, develop, implement and
  • support off the shelf, and organically developed applications across the enterprise
  • Responsible for designing, implementing and operating Marketing and Finance data solutions
  • Responsible for system reliability and up time for critical business applications including
  • customer service application, ERP, Share point, Wiki and all production databases
  • Define, implement, communicate and manage IT policies and procedures as it relates to
  • process and compliance
  • Responsible for implementation and review of IT general controls for business applications as
  • it relates to Sarbanes Oxley requirements
  • Design and report on IT metrics to senior management as it relates to change management,
  • help desk and system and service availability
  • Implement IT project request and management process to provide visibility to senior
  • management on the business value of IT projects and services
  • Work with business and other IT managers to define enterprise business applications and
  • reporting architectures
  • Review application architectures, business needs, overlaps and recommend system
  • integration strategies during corporate acquisitions
  • Participate in IT budgeting exercise and manage IT costs effectively
  • Partner with business in defining project priorities and manage the successful and timely completion of IT Applications projects
Application DevelopmentIT ManagementSystem Reliability

Applications Manager

Feb 2006Jul 2009 · 3 yrs 5 mos

  • Design and Develop cash flow and cash projection reporting
  • Design and implement a budgeting and planning tool for Sonic Solutions
  • Design and implement a business process automation tool for Sonic Solutions
  • Upgrade of SAGE ERP solution
  • Manage a team of IT professionals to provide business application services to management
Business Application ServicesProcess AutomationIT Management

Education

Northwestern University

Master's degree — Analytics

Alagappa University, India

Masters — Computer Science

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