Oct 2022 – Jan 2025 · 2 yrs 3 mos

• Helping organisations navigate and build business in the fintech space especially in payments and lending.
• Helping organisations with setting up and scaling distribution, channel sales and ecommerce.
• Helping organisations with planning and executing growth strategies and partnerships.

Oct 2021 – Sep 2022 · 11 mos · India

• Created and executed the GTM strategy for the consumer lending business
• Build the merchant network of over 50K merchants with frugal & scalable operations.
• Grew the monthly GMV (disbursement) 10X from 4 Cr to 40 Cr.
• Partnered with leading brands to offer affordability solutions to their customers.
• Led the growth & marketing effort with focus on improving the on ground and social media visibility.
• Hired and build the core team and product from scratch.

Sep 2019 – Jun 2020 · 9 mos · Noida Area, India

• Led cross functional teams in growth, marketing, analytics and product owning the key metrics of growing GMV & transactions for Dineout Pay, increasing diner count along with reduction in burn.
• Planned and executed key strategic partnerships for revenue and user growth
• Drove product development eg. subscription product – Dineout Pass, to improve customer offering
• ensuring higher stickiness and improving revenue.
• Led new initiatives and projects for cost optimization and key metrics improvement.

Feb 2018 – Aug 2019 · 1 yr 6 mos · Gurgaon, India

• Led the merchant payments business and drove merchant acquisition and retention.
• Successfully executed growth strategy for business leading to 4X growth with reduction in burn by 60%
• Managed a large team of around 500 onroll and off roll employees to grow business, drive operations, build
• relevant product offering & to improve both digital & on-ground visibility of Mobikwik
• Monetized the merchant network by cross selling unsecured loans, insurance & other financial products.
• Planned & executed promotions campaigns, loyalty/cashback program for partners using
• Mobikwik’s platform through digital and BTL marketing.

Mar 2017 – Feb 2018 · 11 mos · Noida Area, India

• Led projects to drive KYC for Paytm Payments Bank and Wallet with partners in different segments like Uber in transport, LFRs, petrol pumps, hotel & food partners etc..
• Led the alliances with Government led initiatives like e-Nam, organizations like IFFCO, KRIBHCO etc. to increase outreach of Paytm’s payment offerings in rural areas.
• Developed a model to migrate cash-based transactions for NBFCs & MFIs and social welfare schemes to digital, cashless systems.
• Partnered with potential organisations who could act as Paytm Payments Bank BCs to increase the reach.
• Build partnerships and drove business with key OEMs in Mobile handset industry for managing BAU,
• new product launches, joint marketing campaigns for Paytm Mall
• O2O Model – Integrated online & offline channel to launch products and increase sales.
• Steered Growth Initiatives and Drove revenue and profitability by doubling the category revenue and
• reducing burn by 40 %

May 2015 – Feb 2017 · 1 yr 9 mos · Gurgaon, India

• Brand partner engagement: Drove strategic partnerships with Brands like Apple, Google, Xiaomi, Motorola etc. for managing BAU, new product launches, joint marketing campaigns.
• Drove revenue and profitability to make the portfolio Net Margin neutral.
• Portfolio development by gap analysis and plugging with suitable launches in various price buckets Delivered on a sales plan at a category and a sub-category level.
• Managed vendors & improved performance
• Managed all seller related aspects of product assortment, pricing, revenue, SLA inventory, product quality etc.
• Managed key metric of sales, promotions, tracking competition.
• Drove New Initiatives
• Pilot for O2O and B2R initiative launched with leading brands.
• Bundling proposition initiated to increase profitability and stickiness of end users
• Developed new sub-category, health bands and smartwatches, to increase First Time Users (FTU) & Repeat Users

Oct 2012 – May 2015 · 2 yrs 7 mos · New Delhi Area, India

• Built a network of 5 regional distributors & 250+ dealers from scratch & launched iPhone GT distribution.
• Managed a sales force of 3 ASMs at the ND, 5 ASMs and 15 SOs at RD level and 70 ISCs.
• Build a virtual team across the stores enabling them to effectively promote and sell iPhone-based
• solutions. Planning and implementing incentives/promotions to drive tertiary sales.
• Monitored channel stock levels and ensures product availability.
• Ensured proper implementation of BTL activation and affordability program at the store level.
• Monitored and ensured that the merchandising and the maintenance of the in-store iPhone display units
• and other POS promotional material meet or exceed Apple’s brand and channel marcom standards.

May 2010 – Sep 2012 · 2 yrs 4 mos · New Delhi, Delhi

• Handled 150+ dealers and drove the overall branch performance in terms of sales, stock planning, branch P&L and operational efficiencies.
• Achieved 20% growth YoY for the branch, which was double the company’s average growth.
• Drove on-ground visibility of the brand and made it the first choice of applicators.
• Managed and grew the team comprising of management trainees, sales, BD executives and admin
• executives.

Apr 2009 – May 2009 · 1 mo

• Project Title: Trend Analysis in Residential Space in Real Estate and Product Improvement for IndiaProperty.Com
• Overview: Worked with IndiaProperty.Com on finding the current trends in the residential space in the
• real estate sector, particularly the kind of property the buyers want to purchase and when
• they want to buy. Part of the assignment also aimed at improving the product offerings of
• the company. It aimed at giving a better communication strategy to the products already
• being offered by the company and also to introduce some new products to make the
• products offering more attractive. I also worked on improving the registration process and
• putting up a free listing process on IndiaProperty.com.

Jul 2008 – Mar 2010 · 1 yr 8 mos

• Handled the media relations and promotions for Loyola Institute of Business Administration.
• Handled the student body and all the major events at Loyola Institute of Business Administration

May 2006 – May 2008 · 2 yrs

• Revenue generation: responsible for meeting monthly sales targets.
• Counseling students: assessing their needs and counseling them about Career Launcher services.
• Operations management: smooth execution of center operations.
• Customer relation and satisfaction: responsible to drive customer delight.