Joanna Schloss

CEO

San Francisco, California, United States34 yrs 2 mos experience
AI Enabled

Key Highlights

  • 20 years of experience in AI and ML-driven marketing.
  • Expert in data-driven marketing strategies and optimization.
  • Proven track record of launching innovative marketing initiatives.
Stackforce AI infers this person is a SaaS marketing leader with expertise in AI-driven strategies.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Marketing StrategyGo-to-market StrategyProduct ManagementBusiness Intelligence

Other Skills

Data AnalyticsMarketing InnovationData-Driven OptimizationAIBig DataDatabasesAnalyticsData IntegrationPMMEnterprise SoftwareData MiningProduct MarketingRelational DatabasesGTMCloud Computing

About

My background in engineering, coupled with a deep understanding of Artificial Intelligence (AI) and Machine Learning (ML), equips me as a CMO to deliver impactful marketing strategies that drive measurable business results. For the past 20 years, this unique skillset has allowed me to bridge the gap between data and technology while passionately advocating analytics and insight to the market. This trio of interests has resulted specifically: •Customer Insights: I leverage AI and ML to extract valuable customer insights from vast datasets. These insights inform targeted marketing campaigns, predict market trends, and ensure every marketing investment is strategically allocated for maximum impact. •Marketing Innovation: I view AI not as a replacement for creativity, but rather as a powerful tool to fuel innovation. I utilize AI to generate fresh ideas, explore new marketing channels, and test diverse messaging approaches. This constant experimentation keeps our marketing campaigns at the forefront of the industry. •Data-Driven Optimization: Every marketing decision I make is rooted in data-driven insights. AI and ML allow me to analyze campaign performance with meticulous detail, identifying areas of success and opportunities for improvement. This iterative approach ensures continuous optimization and maximizes the return on our marketing investments. In essence, I am more than just a CMO; I am a data-driven strategist with a passion for harnessing technology to deliver groundbreaking marketing results. If you're looking for a leader who can leverage AI and ML to unlock new possibilities and propel your brand forward, I'm confident I can be a valuable asset to your team.

Experience

34 yrs 2 mos
Total Experience
2 yrs 5 mos
Average Tenure
1 yr 10 mos
Current Experience

Applitools

Chief Marketing Officer

Jan 2026Present · 3 mos · North America · Remote

  • I’m a technical, growth-focused CMO building categories at the intersection of AI, developer tooling, and modern software delivery. I bring an innovator's mindset to marketing; combining technical depth with strategic vision. I believe modern marketing should shape markets, not just amplify products.
  • At Applitools, I lead a proof-driven marketing organization focused on making AI-augmented quality the default way modern development teams validate what users actually experience.
  • Throughout my career, I’ve built and scaled developer communities, launched marketplaces, and championed open-source ecosystems — creating environments where developers don’t just adopt technology, they advocate for it.
Artificial Intelligence (AI)Data AnalyticsMarketing InnovationData-Driven OptimizationMarketing Strategy

Parasoft

Chief Marketing Officer

Jun 2024Present · 1 yr 10 mos · California, United States · Remote

Adeptia

Chief Marketing Officer

May 2023Jun 2024 · 1 yr 1 mo · San Francisco Bay Area · Remote

  • I am excited to join the Adeptia leadership team.
Go-to-market StrategyBusiness IntelligenceProduct ManagementBig DataDatabasesAnalytics+6

Smartbear

2 roles

Senior VP Product Marketing

Jan 2021May 2023 · 2 yrs 4 mos

VP of Product Marketing

Mar 2020Jan 2021 · 10 mos

Sauce labs

VP of Product Marketing

Jan 2018Jan 2020 · 2 yrs · San Francisco Bay Area

Confluent

Sr. Director of Product Marketing

Jan 2017Jan 2018 · 1 yr · Palo Alto

Datameer

Dir. Product Marketing

Jan 2016Jan 2018 · 2 yrs · San Francisco

Dell

Sr. PMM - Subject Matter Expert (BI, Business Analytics, Big Data, IoT Analytics)

Jan 2012Jan 2016 · 4 yrs · Palo Alto, CA

Quest software

Sr. PMM - Toad Business Intelligence Suite

Jan 2012Jan 2013 · 1 yr · Aliso Viejo, California

  • Acquired by Dell
  • Launched new product innovation to enhance the core product line to provide solutions to the analytics market and the data engineer/analyst persona
  • Outcome: Created a new Gartner Category - End User Data Preparation

Ibm

SR. PMM - Competitive Intelligence

Jan 2009Jan 2012 · 3 yrs

  • Came to IBM through Cognos acquisition

Oracle corporation

Sr. Principal Product Manager - Oracle Corporation – SOA Suite

Jan 2007Jan 2009 · 2 yrs · Redwood Shores

Hyperion

Sr. PMM - Hyperion Solutions – Enterprise Business Intelligence

Jan 2005Jan 2007 · 2 yrs · Santa Clara, California

  • Oracle Corp acquire Hyperion

Business objects

PMM-Competitive Analyst

Jan 2002Jan 2005 · 3 yrs · San Jose, CA

Informatica corporation

PMM - Analytics and BI

Jan 1999Jan 2002 · 3 yrs · Palo Alto, CA

Influence software

Sr. PMM - Analytic Applications

Jan 1998Jan 1999 · 1 yr · Santa Clara, California

  • Informatica Corporation acquired Influence Software

Saic

Group Manager

Jan 1992Aug 1998 · 6 yrs 7 mos · Palo Alto, California

Education

UCLA

Bachelor of Science (BS) — Chemical Engineering

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