Joanna Schloss — CEO
My background in engineering, coupled with a deep understanding of Artificial Intelligence (AI) and Machine Learning (ML), equips me as a CMO to deliver impactful marketing strategies that drive measurable business results. For the past 20 years, this unique skillset has allowed me to bridge the gap between data and technology while passionately advocating analytics and insight to the market. This trio of interests has resulted specifically: •Customer Insights: I leverage AI and ML to extract valuable customer insights from vast datasets. These insights inform targeted marketing campaigns, predict market trends, and ensure every marketing investment is strategically allocated for maximum impact. •Marketing Innovation: I view AI not as a replacement for creativity, but rather as a powerful tool to fuel innovation. I utilize AI to generate fresh ideas, explore new marketing channels, and test diverse messaging approaches. This constant experimentation keeps our marketing campaigns at the forefront of the industry. •Data-Driven Optimization: Every marketing decision I make is rooted in data-driven insights. AI and ML allow me to analyze campaign performance with meticulous detail, identifying areas of success and opportunities for improvement. This iterative approach ensures continuous optimization and maximizes the return on our marketing investments. In essence, I am more than just a CMO; I am a data-driven strategist with a passion for harnessing technology to deliver groundbreaking marketing results. If you're looking for a leader who can leverage AI and ML to unlock new possibilities and propel your brand forward, I'm confident I can be a valuable asset to your team.
Stackforce AI infers this person is a SaaS marketing leader with expertise in AI-driven strategies.
Location: San Francisco, California, United States
Experience: 34 yrs 2 mos
Skills
- Artificial Intelligence (ai)
- Marketing Strategy
- Go-to-market Strategy
- Product Management
- Business Intelligence
Career Highlights
- 20 years of experience in AI and ML-driven marketing.
- Expert in data-driven marketing strategies and optimization.
- Proven track record of launching innovative marketing initiatives.
Work Experience
Applitools
Chief Marketing Officer (3 mos)
Parasoft
Chief Marketing Officer (1 yr 10 mos)
Adeptia
Chief Marketing Officer (1 yr 1 mo)
SmartBear
Senior VP Product Marketing (2 yrs 4 mos)
VP of Product Marketing (10 mos)
Sauce Labs
VP of Product Marketing (2 yrs)
Confluent
Sr. Director of Product Marketing (1 yr)
Datameer
Dir. Product Marketing (2 yrs)
Dell
Sr. PMM - Subject Matter Expert (BI, Business Analytics, Big Data, IoT Analytics) (4 yrs)
Quest Software
Sr. PMM - Toad Business Intelligence Suite (1 yr)
IBM
SR. PMM - Competitive Intelligence (3 yrs)
Oracle Corporation
Sr. Principal Product Manager - Oracle Corporation – SOA Suite (2 yrs)
Hyperion
Sr. PMM - Hyperion Solutions – Enterprise Business Intelligence (2 yrs)
Business Objects
PMM-Competitive Analyst (3 yrs)
Informatica Corporation
PMM - Analytics and BI (3 yrs)
Influence Software
Sr. PMM - Analytic Applications (1 yr)
SAIC
Group Manager (6 yrs 7 mos)
Education
Bachelor of Science (BS) at UCLA