Jul 2024 – Jan 2025 · 6 mos

• The Toluna Group delivers on-demand access to unparalleled expertise through our platform and people, providing insights that help grow brands and businesses.
• I lead a team of awesome insight partners who span the Alcohol, CPG, Gaming, Media & Technology sectors. We pride ourselves on the unique combination of harmonisation and flexibility that we can bring given the innovative portfolio at our disposal, our flexible tech stack (Toluna Start), access to 79 million 1st party panellists and one central account team.
• In addition, I am European commercial lead for AI and Global head of company values.

Jul 2022 – Jul 2024 · 2 yrs

• Toluna combines innovative technology, award-winning research design, vertical expertise and a panel of over 73+ million consumers.
• I am responsible for revenue and growth across the technology & entertainment division in the UK. Leading a high performing sales team and ensuring Toluna remain a trusted partner across the Technology, Media, Sport & Entertainment sectors.

Nov 2020 – Jul 2022 · 1 yr 8 mos

• MMR is the only research company who can work with organisations at every stage of their innovation process. From white space understanding, co-creation, product formulation, concept optimisation, concept validation, branding, product validation and launch execution. We don't believe in a one size fits all model, with expertise around both qualitative and quantitative methodologies in order to drive correct decisions for our clients at the appropriate stage of development.

Jul 2019 – Nov 2020 · 1 yr 4 mos

May 2018 – Jul 2019 · 1 yr 2 mos

• Revolutionising the market research world by providing an agile and robust product testing platform that enables clients to test more (explore), test smarter (save $ and time) and most importantly launch better products (make $$$).

Feb 2018 – May 2018 · 3 mos

Jun 2015 – Feb 2018 · 2 yrs 8 mos

• Helping clients solve innovation challenges - whether it be white-space identification, concept optimization, exploring groundbreaking pack designs, product improvement or challenges related to activation (forecasting, pricing and portfolio management).
• Currently leading a multi million dollar global account within one of the worlds largest FMCG companies.

May 2014 – May 2015 · 1 yr

• Global Innovation Leader for a category within one of the biggest Innovation Practice clients:
• Lead a team of 8 with revenue ~$3 million.
• Responsible for continuing to deliver the exceptional service that my clients continue to expect from my team whilst also driving the evolution necessary within the research world to ensure findings remain actionable and ultimately drive innovation success.

Sep 2011 – Apr 2014 · 2 yrs 7 mos

• Drive successful innovation across multiple FMCG clients by providing accurate sales forecasts and diagnostic consulting through various tools. Manage a multi million dollar global account and a successful team who are seen to be the best in class.
• Grow the BASES business by successfully demonstrating to new clients how a partnership with BASES can improve the innovation success of any company.
• An expert across the tobacco and household care categories, with vast experience in many others.

Jul 2009 – Aug 2011 · 2 yrs 1 mo

• Become the day to day contact for numerous global clients. Take accountability for the design and execution of appropriate research methodologies to address complex client needs across their full portfolio of categories and brands. Become a truly integrated associate who clients can rely on to offer informed and actionable recommendations in an engaging and passionate manner.
• Directly train, coach, grow and manage an analyst team and fully integrate them into client groups.

Sep 2007 – Jun 2009 · 1 yr 9 mos

• Moved into a more client centered role. Not just understanding data but turning that data into valuable client insight. Became an efficient and competent presenter and began coaching more junior team members. Became an expert across multiple FMCG categories including household care, food and beverage, personal care and alcohol.
• Worked with other internal and external agencies to gather experience outside of BASES specifics. Developed a grounded and wide appreciation of both qual and quant research, ad tracking, pack & shelf evaluation, eye tracking, shopper research and more.

Sep 2006 – Aug 2007 · 11 mos

• Gain a foundation in new product forecasting, consumer adoption, innovation best practices, market dynamics, FMCG, concept to copy, copy testing, pack improvement, pricing analysis, TURF and effective presenting.
• Continue to build on a strong analytic background but become even more efficient and proficient at digesting and understanding large amounts of data and displaying this to clients in attractive and appropriate manners.

Jun 2005 – Sep 2006 · 1 yr 3 mos

• Was at the forefront of crime reduction across the Thames Valley Police Force. This entailed keeping on top of current crime trends in order to highlight what could become a persistent problem and provide intelligence to prevent that. It also invlolved providing ad hoc pieces of research using tools ranging from police intelligence systems, CCTV, police interviews, communication records, etc.