Jan 2020 – Jan 2025 · 5 yrs · San Francisco, California, United States · On-site

• Led creative marketing from the internal studio + external partners on the Postmates brand, delivering across CRM/email, product, experiential, social, TV, and OOH. Defined strategic swim lanes between the Postmates and Uber Eats brands. Worked on Uber initiatives for the brand and couriers/drivers.

Jan 2019 – Jan 2020 · 1 yr · San Francisco, California, United States · On-site

• Launched the hers brand and product line. Oversaw the first retail partnership with Target, requiring re-design of all physical packaging and corresponding marketing campaign. Led creative for co-sponsorship with Jennifer Lopez and brand VOD, social and OOH campaigns. Managed internal team and external agency partners towards unified vision for the brand that eventually helped the company get to a successful IPO.

Jan 2018 – Jan 2019 · 1 yr · Greater Los Angeles Area

• Oversaw rollout of the new brand identity and Tudum platform. Created internal pipeline for production of visual assets (key art, trailers, BTS) across social and product. Delivered title marketing campaigns for comedy and documentary verticals.

Jan 2013 – Jan 2018 · 5 yrs

• Grew the agency from 12 to 120+. Made ads for Google, VW, Infiniti, Cricket / AT&T.

Jan 2012 – Jan 2013 · 1 yr

• Led all non-traditional marketing efforts for Volkswagen. Developed a quantified driving app with VW & Google and re-launched vw.com.

Jan 2007 – Jan 2012 · 5 yrs

• Started as the first interactive hire, then led full, integrated campaigns on Google, HBO, Intel, PG&E, Slim Jim and Nestea.

Jan 2005 – Jan 2007 · 2 yrs · Seattle, Washington, United States · On-site

• Sat below the DEA office. Clients included T-Mobile, Surfrider and KEXP.

Jan 2002 – Jan 2005 · 3 yrs · Los Angeles, California, United States · On-site

• Learned from the best. Made a website with Lee Clow. Clients: Sony PlayStation, Apple, Nissan, Whiskas.