Matteo Guerrieri

CEO

Salzburg, Salzburg, Austria18 yrs experience
Highly Stable

Key Highlights

  • Led global marketing strategies at Netflix and Red Bull.
  • Expert in building community-driven platforms.
  • Proven track record in driving transformative growth.
Stackforce AI infers this person is a strategic leader in the entertainment and sports marketing sectors.

Contact

LinkedIn

Skills

Core Skills

Content StrategyDigital MarketingMarketingStrategic PartnershipsSocial Media Marketing

Other Skills

Marketing CommunicationsSocial Media Optimization - SMOBrand MarketingMarketing StrategyEditorial Project ManagementMarketing communicationAnalyticsInternational MarketingSocial Media MeasurementOnline AdvertisingDigital StrategySocial MediaCRMOnline MarketingWeb Analytics

About

I am a global business leader with a proven track record in strategy, growth, and general management across the sports, entertainment, and consumer industries. My career spans senior leadership roles at world-class brands including Red Bull and Netflix, where I built global networks, scaled ecosystems, and delivered transformative programs that connected audiences, communities, and partners worldwide. At Netflix, I contributed to shaping the future of global entertainment, gaining unique expertise in content, community engagement, and digital consumer behavior — insights I continue to apply in building scalable growth strategies. At Red Bull, I led the Global Bike Network, designing and expanding a community-driven platform that bridged sport, culture, and brand impact at an international level. My leadership strengths include: - Strategy & Transformation – creating and executing growth strategies across multiple markets. - General Management & Business Unit Leadership – P&L mindset, governance, and long-term vision. - Commercial & Brand Strategy – partnerships, sponsorships, and storytelling that drive revenue and impact. - Entertainment & Sports Ecosystems – connecting communities across cycling, motorsport, outdoor, and entertainment platforms. - People Leadership – recognized as an inspiring and effective manager, building and mentoring multicultural, high-performance teams. Today, I am seeking my next executive opportunity at Director, VP, or General Manager level with a multinational company — ideally US- or Northern Europe–headquartered — where I can apply my cross-industry expertise in sports, entertainment, gaming, energy, or engineering to lead transformation and sustainable growth. What I look for: - Executive leadership with global strategic scope - Opportunities that blend sports, entertainment, and innovation - Competitive compensation with equity or stock options - Flexible / remote-first roles within Europe I thrive at the intersection of strategy, entertainment, and sport — and bring the experience, vision, and leadership to turn strategy into execution and growth.

Experience

18 yrs
Total Experience
2 yrs 9 mos
Average Tenure
2 yrs 3 mos
Current Experience

Red bull

Global Head of Bike Network

Feb 2024 – Present · 2 yrs 3 mos · Salzburg, Austria

Netflix

2 roles

Head of Social Marketing & Publishing

Promoted

Jun 2020 – Feb 2024 · 3 yrs 8 mos

  • Led the development of highly effective marketing campaigns and content to promote Netflix shows, increase brand awareness and audience engagement.
  • Oversee all aspects of publishing operations collaborating with agencies, editors, partners, writers, and video makers to ensure high-quality content delivery.
  • Play a key role in strategic planning, content development, and data analytics, driving successful growth initiatives and informed decision-making processes.
Content StrategyMarketing CommunicationsSocial Media Optimization - SMOStrategic PartnershipsBrand MarketingDigital Marketing+3

Senior Manager Brand & Editorial

Sep 2019 – May 2020 · 8 mos

  • Oversaw and managed the editorial team and external partners, ensuring alignment with brand guidelines and content strategy.
  • Developed and executed media campaigns to drive awareness and reach target audiences effectively.
  • Utilized expertise in publishing to create high-quality and engaging content across various platforms, to reach business goals and increase user engagement.
MarketingContent StrategyBrand MarketingMarketing communicationAnalyticsEditorial Project Management+1

Red bull

4 roles

Global Head of Programming and Strategy

Promoted

Nov 2017 – Apr 2019 · 1 yr 5 mos

  • Define Audience Focus and programming strategies across all key channels
  • Built a strong education program for local and global stakeholders
  • Management the day to day communication with all markets to increase media performance.
Strategic Partnerships

Global Audience development Manager

Jan 2017 – Nov 2017 · 10 mos

  • Led the team responsible for the strategic and creative development of 3rd party social channels for the entire Red Bull Media network including but not limited to Facebook, Youtube, Instagram, Twitter, Twitch and Snapchat.
  • Led digital global activation for all initiatives in the areas of Sport, Music, Innovation, B2B.
  • Responsible for global Content strategy
Digital Marketing

Senior Global Social Media Manager

Sep 2015 – Dec 2016 · 1 yr 3 mos

  • Led the team responsible for exploiting the entire network of Red Bull’s social accounts across local markets, Sports, Music and B2B initiatives.
  • Responsible for the activation plan of Red Bull's global events and initiatives on social including Red Bull TV
  • Managed the implementation and development of the Social CMS (Sprinklr)
  • Development of a social education program (Webinars, resources, workshops, training and best practices)
Social Media Marketing

Global Social Media Manager - Market Strategy

Jan 2014 – Aug 2015 · 1 yr 7 mos

  • • Definition, communication and development of social media strategies, guidelines and best practices for over 100 markets
Social Media Marketing

Twintip

Managing Director and Founder

Jan 2011 – Jan 2014 · 3 yrs · Reggio Emilia, Italia

  • Clients: Lamborghini, MaxMara, Adobe, Autodesk, Red Bull, Ferrari, Italo Treno
  • Strategic Planning, Campaign management including media planning and buy
  • SEO/SEM, Analytics and insight
  • E-Commerce Projects Manager
  • Social media management

Inside training

Brand and Marketing Manager

Jan 2011 – Jan 2014 · 3 yrs · Reggio Emilia, Italy

Qreactive

Digital Strategist

Jan 2010 – Sep 2011 · 1 yr 8 mos · Parma Area, Italy

George patterson y&r

Account Manager

Nov 2008 – Dec 2009 · 1 yr 1 mo · Brisbane, Australia

Pico srl

Brand Manager for Adobe Education

Feb 2006 – May 2007 · 1 yr 3 mos · Reggio Emilia Area, Italy

Education

QUT (Queensland University of Technology)

Master of Business Administration (MBA) — Strategic Advertising

Jan 2007 – Jan 2008

Università degli Studi di Modena e Reggio Emilia

Bachelor of Business — International marketing

Jan 2002 – Jan 2006

Universidad CEU San Pablo

Bachelor of Business — International Marketing

Jan 2004 – Jan 2005

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