Geetanjali Thakur

Digital Marketing Specialist

Gurugram, Haryana, India10 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • MBA in Marketing from IIM Lucknow.
  • 7 years of diverse marketing experience.
  • Expertise in customer acquisition and retention strategies.
Stackforce AI infers this person is a Marketing Professional with expertise in E-commerce and Retail strategies.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyBusiness StrategyDigital MarketingMarketing

Other Skills

AnalyticsPrice Elasticity ModellingFinancial AnalysisStakeholder ManagementDigital StrategyBenchmarkingMarket ResearchConsumer InsightsCustomer RetentionCustomer LoyaltyMicrosoft ExcelStrategyManagementCompetitive AnalysisContent Marketing

About

MBA in Marketing from IIM Lucknow with ~7 years of experience in various aspects of marketing – ATL/BTL, new customer acquisition, retention marketing, private label marketing, customer life cycle management, demand generation, CRM, and email marketing, couponing, customer engagement, and alliances & partnerships. Looking for exciting opportunities in marketing and strategy.

Experience

10 yrs 1 mo
Total Experience
1 yr 8 mos
Average Tenure
2 yrs 4 mos
Current Experience

Haleon

Performance Marketing- Centrum, Eno and Iodex

Jan 2024 – Present · 2 yrs 4 mos

Nykaa

2 roles

Assistant Vice President

Promoted

Apr 2023 – Jan 2024 · 9 mos · Gurugram, Haryana, India

Senior Marketing Manager

Jun 2020 – Mar 2023 · 2 yrs 9 mos · Gurugram, Haryana, India

Oyo life india

Head of Special Projects, Growth and Conversions Team

Aug 2019 – Jun 2020 · 10 mos · Gurgaon, India

Ola (ani technologies pvt. ltd)

2 roles

Regional Marketing Manager, North India

Sep 2018 – Jul 2019 · 10 mos

City Marketing Manager, Delhi NCR

Jul 2018 – Aug 2018 · 1 mo

Accenture strategy

Strategy Analyst

Aug 2016 – May 2018 · 1 yr 9 mos · New Delhi

  • Analytics led discount optimization and inventory management for one of India’s largest fashion retailer
  • Developed a markdown/discount optimization strategy using price elasticity modelling for End of Season Sale(EOSS)
  • Proposed weekly changes in brand offers on Sale Value targets post aligning 4 client brand teams
  • Identified key trends and shopping behaviour insights for weekly sales reports and client EOSS playbooks
  • Consultants to Government of India for attracting investments in Electronic Manufacturing
  • Conducted Business case appraisal of more than INR 500 Cr. for Electronics manufacturers under GoI Incentive Scheme
  • Prepared detailed appraisal reports post financial analysis, plant visits, manufacturing and technology audit
  • Managed flow of information between various stakeholders like top govt. officials and client CXOs to ensure appraisal TAT
  • Digital Strategy across Consumer Electronics, Airport Infra and Retail Industry
  • Benchmarked global and domestic players across multiple digital consumer connect points across customer buying journey
  • Conducted digital diagnostic of the current scenario as-is and identified capability gaps for the clients
  • Awarded ‘Above and Beyond’ for business excellence by the leadership

Aditya birla online fashion pvt. ltd.

Intern

Apr 2015 – May 2015 · 1 mo

  • Brand Positioning of Celebrity Endorsed Private Label
  • Analysed major private labels and national brands in menswear category across online & offline platforms
  • Understood buying behaviour of target group through qualitative (in-depth interviews) and quantitative research
  • Mapped celebrity personality with brand & suggested brand concepts, sample mood boards & collections
  • Bench-marked competing private labels & brands, conducted a price point analysis for 500+ styles
  • Studied the seasonal variables and prepared the merchandise grid across 6 product categories
  • Appreciated for consumer insights post market & consumer research & their application to brand concepts

Google

Associate Account Strategist

Jul 2013 – May 2014 · 10 mos · Gurgaon, India

  • Adwords Associate
  • Awarded by VP, Global Customer Services for excellence in quality and productivity
  • Ensured 100% ad compliance for over 1,000 clients per week for America and Canada markets
  • Single point of contact for North America mobile ad work stream; ensured turn-around time of 4 hours
  • Provided real time support to over 100 clients a day on new product: ‘Gmail Sponsored Promotions’
  • Mentored third party outsourcing agents on business best practices and increased productivity by 20%
  • Trained 10 employees and conducted a feasibility analysis of a new product launch, ‘Creative Offers’
  • Awarded Peer Bonus for seamless fund collection drive for an NGO in Google Serve Week

Education

Indian Institute of Management, Lucknow

Master of Business Administration (MBA) — Marketing

Jan 2014 – Jan 2016

Shaheed Sukhdev College Of Business Studies

Bachelors of Business Studies

Jan 2010 – Jan 2013

new era public school

Business/Commerce — General

Jan 1996 – Jan 2010

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