Aug 2018 – May 2021 · 2 yrs 9 mos · Gurgaon

• Managed integrated marketing campaigns across South Asia, increasing lead conversion by 3% and reducing cost per qualified lead by 8%.
• Owned and optimized the customer lifecycle journey through omnichannel and drip campaigns.
• Setup marketing calendar to align with ATL campaigns to effectively market the go to market events
• Driving product roadmap for platform enhancements and customer journey
• Managing conversion analysis and campaign reporting to ensure marketing program success
• Reactivated paid media subscriber base and loyalty base for effective customer acquisition and retention

Jun 2012 – Jul 2018 · 6 yrs 1 mo

• Generated Sales Pipeline of USD 25 Million
• Managing the entire demand gen including Digital Marketing, SEO, Social Media, Inside Sales, Event strategy, Website optimization, Email Automation to yeild ROI from each channel
• Branding and Packaging the solution, Creating content - case studies, videos, brochures, posters, whitepapers to reflect the brand
• Thought leadership articles and CXO presentations,
• Digital Campaign Strategist
• End to End Campaign Management including Lead Gen, Channel Management, Positioning, Sales Collateral, Analyst Relations, Digital (Website, Emails, Social Media, Google Adwords, PR), Agency Communications
• Website Content Optimization, Keyword selection, Agency management, SEO
• Hyper localized digital targeting
• Messaging and marketing collateral to reflect brand image and reputation
• Marketing Automation:
• Driving Marketing Automation strategy mapped to org CRM . Selection of Marketing Automation tools for appropriate campaign management , Partner contracting, negotiation and implementation, CRM Integration, Lead scoring models, Campaign workflows and automation rules, Analytics reports
• A/B Testing, Drip Campaigns, Nurture Campaigns, Integrated workflows from Email to Social
• Brand Management, Award nominations
• Analyst Relations - Got the company recognized as a Leader in Travel Vertical by Leading Analyst Firms
• Market Research: -Market, competitor, client research to identify potential by territory. Identification of aspirational Star Accounts. Go-to market strategy.
• Sales & Business Development:
• Created winning propositions and pitch presentations.
• Conceptualizing and executing GTM strategy for new product and solution areas
• Developing effective content (case studies, videos, use cases, banners, posters, presentations) for winning NN prospects
• Driving strategic research for the company on competitor, prospect and market analysis
• Analysing go-to accounts and strategy to penetrate them

Jan 2012 – Apr 2015 · 3 yrs 3 mos

Feb 2011 – Jun 2012 · 1 yr 4 mos

• Worked on RFPs and RFIs for major clients - multi-million dollar deals involving transition from other vendors
• Ideated and contributed in conceptualization, development and marketing of the Case Management application
• Demonstration to Sales and Clients about the Case Management application
• Market research for the potential of a product in Asia- Pacific Market, competitor analysis, costing and pricing, licensing and support costs and agreements with vendor
• Requirements gathering and use case testing for Oracle Fatwire implementation for a client

May 2010 – Dec 2010 · 7 mos

• Handled client delivery and management for a fortune 500 account
• Managed the entire team of the complete program to execute the operational and marketing aspects for Global Outsourcing Referral program
• Surpassed the previous levels of internal referral for one of the most challenging business lines for the client
• Drove the success of the digital initiatives implemented for the program

Jun 2006 – Apr 2009 · 2 yrs 10 mos

• Functional Testing around product portfolio, up sell, cross sell, co-existence to ensure high product quality
• Co-created licensing requirement specifications along with teams across geographies
• Instituted a process improvement system wherein designed, developed and implemented a utilities to reduce the bug turnaround time
• Created knowledge management documents for the handling domain
• Conducted companywide product demonstrations for licensing experience, training engineers, providing solutions across geographies.