Austin Pollock

Business Development Executive

Austin, Texas, United States16 yrs 6 mos experience

Key Highlights

15+ years in data analytics and business intelligence.
Expert in SQL and data visualization tools.
Proven track record in customer acquisition strategies.

Stackforce AI infers this person is a Data Analytics and Business Intelligence expert in the e-commerce and software sectors.

Contact

Skills

Core Skills

Customer AcquisitionMarketingMarketing Strategy

Other Skills

CRMGrowth ForecastingAnalyticsBudget ManagementCustomer Relationship Management (CRM)Customer SupportBrazeCustomer RetentionSQLTableauRAmazon RedshiftPostgreSQLTransact-SQL (T-SQL)Salesforce.com

About

Tech leader with 15+ years experience working at fast-paced software and e-commerce start-ups, specializing in Growth, Marketing, Analytics, and Business Intelligence. I have led marketing, growth, and customer support efforts and strategy at VC-backed e-commerce companies. I am highly experienced in writing complex SQL queries, creating intricate data visualizations in Tableau and other BI tools, and conducting in-depth analysis to inform key business decisions and drive growth. Some of my additional skills and experience include AB testing, dimensional modeling data warehouse design, statistical analysis with R programming, CRM promotional planning, customer acquisition strategy, cohort analysis, customer retention/survival analysis, analyzing marketplace dynamics, tracking website/app feature usage, connecting multiple complex data sources (Amazon Redshift, Microsoft SQL Server, Salesforce, Mongo, etc.), statistical and financial forecasting and more.

Experience

16 yrs 6 mos

Total Experience

2 yrs 4 mos

Average Tenure

1 yr 3 mos

Current Experience

Atmosphere tv

Senior Data Analyst

Feb 2025 – Present · 1 yr 3 mos · Austin, Texas, United States

Hampr

Growth Analytics Lead

Aug 2024 – Nov 2024 · 3 mos

● Managed customer acquisition strategy and paid channels including Meta and Google
● Independently led and managed marketing including customer acquisition, CRM, and growth forecasting and analytics

Customer AcquisitionMarketingCRMGrowth ForecastingAnalytics

Spruce

2 roles

Director of Marketing, Growth, Customer Support

Promoted

Sep 2023 – Jul 2024 · 10 mos

Budget ManagementCustomer Relationship Management (CRM)Customer AcquisitionCustomer SupportMarketing StrategyBraze+1

Senior Manager, Growth

Sep 2022 – Sep 2023 · 1 yr

Budget ManagementCustomer Relationship Management (CRM)Customer AcquisitionMarketing StrategyBrazeCustomer Retention

Cloudflare

Growth Insights

Aug 2021 – Sep 2022 · 1 yr 1 mo · Austin, Texas, United States

Customer Relationship Management (CRM)Customer AcquisitionMarketing StrategyCustomer Retention

Favor delivery

Digital Marketing Analyst

Oct 2018 – Aug 2021 · 2 yrs 10 mos · Austin, Texas Metropolitan Area

Budget ManagementCustomer Relationship Management (CRM)Customer AcquisitionMarketing StrategyCustomer Retention

Outboundengine

Senior Business Intelligence Analyst

Nov 2015 – Oct 2018 · 2 yrs 11 mos · Austin, Texas Metropolitan Area

● Identify top predictors of churn from customer behavior using detailed survival curve and cohort analysis
● Analyze email performance metrics using statistical models in R to measure the impact of subject lines and other factors on open and click through rates and to protect our sender reputation from excessive spam and unsubscribe rates
● Design and implement A/B testing for new product features
● Increase transparency of business performance metrics to stakeholders by creating and managing collection of Tableau dashboards including integration with Salesforce data
● Manage maintenance and improvements to the data warehouse including detailed monthly audit of dimension and fact tables to ensure data integrity

Customer Retention

Nasa - national aeronautics and space administration

McCombs MBA+ Project

Sep 2015 – Nov 2015 · 2 mos · Greater Houston

● Conducted primary research regarding private industry benchmarks in insourcing vs. outsourcing staffing levels for Johnson Space Center’s non-mission critical functions including HR, IT, Finance, Procurement, and Facilities
● Produced detailed white paper outlining research findings from private industry and presented recommendations for NASA’s current and future staffing ratios to Johnson Space Center’s Human Resources director and managers

Mccombs school of business, the university of texas at austin

MBA Candidate, Class of 2017

Aug 2015 – May 2017 · 1 yr 9 mos · Austin, Texas Metropolitan Area

Vice President of Entrepreneur Society

Uship.com

3 roles

Data Analyst II

May 2012 – Jul 2015 · 3 yrs 2 mos

● Analyzed and reported metrics on marketplace health, new product performance, and business partnerships to executives for monthly strategy planning meetings
● Managed global pricing structure in over 10 countries and 15 categories
● Led Tableau integration and developed business performance dashboards, providing company-wide access to key metrics
● Performed analysis of company loyalty program data and implemented outreach campaigns targeting top tier users
● Organized big data analysis into interpretable and actionable formats
● Produced advanced analytics for mobile app activity
● Established data on-boarding program for all new-hires, training new sales and customer service employees on analytics tools

Fraud Prevention Specialist

Promoted

May 2010 – Apr 2012 · 1 yr 11 mos

● Implemented IP address and device information rules for Threatmetrix system to decrease fraudulent customer activity
● Supervised execution and policy development of carrier licensing and authority monitoring