May 2023 – Oct 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Orchestrated a sourcing strategy transformation to align buying prices with customer-preferred pricing
• 1) Introducing the target Buying Price framework while considering procurement sources and overheads, resulting in a 2% reduction in COGS.
• 2) Engineered an SKU-wise growth framework for the seasonal SKUs, which drove an annualized sales volume of INR 100 crore. This framework focused on national sourcing and strategic consumer engagement both within and outside the app.
• 3) Executed the governance analytics for FNV by building in the requisite data pipelines and drove the governance for buying price optimization
• 4) Led pricing for Mumbai by executing SKU cohort based comp benchmarking framework which led to 5% increase in conversion

Jan 2023 – Apr 2023 · 3 mos · Gurugram, Haryana, India

• Building and executing the strategy for partners acquisition at scale while managing the budgets at hand. Majorly during my stint at this role I did
• 1) Spearheaded PAN India onboarding across 6 cities, reducing supply-demand discrepancies by elevating the lead-to-onboarding ratio from 3pp to an impressive 7pp. Successfully onboarded 250+ professionals across the country.
• 2) Pioneered the launch of an offline onboarding channel in collaboration with city teams, driving substantial improvements in team productivity and scheduling efficiency leading to an increase in productivity from 10 to 15 scheduling per day

Apr 2022 – Dec 2022 · 8 mos · Gurugram, Haryana, India

• Leading everything growth including digital marketing, customer lifecycle management, subsidy design, New Initiatives.
• 1) Leveraged consumer insights to identify new SKUs for the small-ticket painting job subcategory, achieving an ARR of INR 7.2 crore.
• 2) Conceptualized and meticulously designed current offerings and in-app content, leading to a 1.5% funnel conversion rate through user-cohorted interventions and data-driven A/B tests.

Nov 2021 – Mar 2022 · 4 mos · Gurugram, Haryana, India

• Orchestrated supply planning across 6 cities to eliminate demand-supply mismatches in various sub-categories.
• 1) Reduced churn rate by optimizing partner utilization, increasing it from ~2.5 to an impressive 3.1 jobs per week.
• 2) Created a productivity framework boosting bookings from underperforming associates. Collaborated with Marketing to align plans with actual revenue, leveraging user funnel analysis for insightful outcomes

Sep 2021 – Nov 2021 · 2 mos · Gurugram, Haryana, India

• Led PAN India on-time material delivery operations with a team of 15 direct reportees and managed relationships with 34 vendors across India.
• 1) Improved vendor commitment to Urban Company during peak seasons through stakeholder management, significantly reducing the payout SLA from 8 days to 1 day.

Sep 2020 – Aug 2021 · 11 mos · Gurugram, Haryana, India

• Led PAN India delivery fulfillment, collections, and on-time job starts for the painting category with a team of 17 direct reportees.
• 1) Elevated on-time job start rates from 85% to an impressive 94% by implementing data management systems, repeat offender policies, and multiple tracking mechanisms.
• 2) Transformed partner assignment processes from manual to system-driven, increasing system-led assignments from 49pp to an outstanding 75pp.
• 3) Enhanced customer experience by reducing fulfillment and procurement-related escalations from 10pp to a remarkable 4pp.
• 4) Boosted category revenue by 1.9% by decreasing cancellation rates from 9pp to 6pp.

Jul 2020 – Sep 2020 · 2 mos · Bengaluru, Karnataka, India