Apr 2020 – Jan 2024 · 3 yrs 9 mos

• Leveraging data to build AR (augmented reality) products and the next computing platform. Excited to be a part of such a bold and ambitious product team.

Jun 2018 – Apr 2020 · 1 yr 10 mos · San Francisco Bay Area

• InVision is the digital product design platform powering the world’s best user experiences (Netflix, Airbnb, Lyft, etc), and I am working to make it even better leveraging data.
• At Invision I built a high caliber data team and transformed our company culture to be data driven in a fully distributed/remote workforce. The data team was 25 data scientists, data engineers and BI engineers. We delivered insights and impact across our company with our product, sales, marketing and finance partners.
• Examples of some of the transformational work accomplished include creating an experimentation platform and culture within product and engineering, developing tracking, insights and models that describe marketing ROI, delivering reporting and models that help identify sales opportunities.

Jan 2015 – Jan 2018 · 3 yrs · San Francisco Bay Area

• Instacart is the world's leader in online grocery and transforming the grocery industry. I built the data function from the ground up during a time of hyper growth.
• I was fortunate to hire and retain an amazing team and together we achieved great impact for Instacart. Some of our accomplishments include:
• Building a world class data team of 30 happy and productive data scientists, data engineers and BI engineers (very quickly) that had clear positive impact on decision making throughout the company
• Establishing and enabling an extremely data driven culture that extended to all departments (product, marketing, operations, business development)
• Architecting and building all data infrastructure components that scaled with the business through hyper growth
• Developing an experimentation culture (in product, operations and marketing) and building an in house experimentation platform for our product
• Developing an anomaly detection tool to monitor product performance and catch (and resolve) costly mistakes quickly
• Some outcomes the team drove included developing a strategy for growth through intelligent geographic expansion, driving an understanding of marketplace balance (supply and demand) needed for growth, and driving a growth strategy through a performant subscription business that drove retention and engagement.
• We accomplished the above using a combination of Python, R, SQL, Redshift, S3, Snowflake, Amplitude, Segment and Tableau

Jan 2013 – Jan 2015 · 2 yrs · San Francisco Bay Area

• Leading a team within Data Sciences & Engineering focused on capturing data and delivering insight to Marketing. We are focused on customer acquisition, campaign planning and campaign optimization. The technologies my team works with include Hadoop, Python, Pig, Hive, Tableau, MicroStrategy, and Teradata. We are always looking to exploit newly available technologies and techniques to provide our Marketing partners greater insight. Some of our work product and projects include:
• cross channel digital marketing/advertising campaign performance dashboards (channels = reserved buys, RTB, private marketplace, social, search)
• comprehensive, scientific predictive customer LTV model
• digital + offline advertising data model for media mix modeling
• digital marketing attribution (click-based, view-based and beyond)
• provide insight into marketing campaign strategies mostly focused on targeting (inputs included time of day, day of week, demographics, TV programs, geographic, devices)
• detailed international geographic consumer behavior pattern dashboards
• SOX compliant membership data pipeline and reporting

Jan 2008 – Jan 2013 · 5 yrs · Broomfield, CO

• built data strategy for the enterprise from the ground up
• built team of high performing business intelligence and ETL engineers
• transformed company culture into data driven
• responsible for all things data for the company from aligning data with business strategy to providing key insights to delivering data exploration mobile dashboards to the collection and modeling of source data
• technologies used include MySQL, Talend, Java, Oracle RAC, Cassandra, Microstrategy

Jan 1999 – Jan 2008 · 9 yrs · Broomfield, CO

• software engineer with growing responsibilities over time in management, focusing on telecom revenue and expense systems and system consolidations during acquisition.

Jan 1997 – Jan 1999 · 2 yrs · Denver, CO

• ecommerce technology consultant implementing custom ecommerce applications for several large tech companies