Oct 2023 – Oct 2025 · 2 yrs

• Led a dynamic team of 45+ product and visual designers to create user-centric experiences for diverse audiences.
• Shape the design vision and direction for all consumer, seller and logistics vertical initiatives by driving data-informed UX strategies that enhance business growth and customer satisfaction.
• Foster a culture of innovation and collaboration with the product, design and tech teams, resulting in impactful solutions.

Jan 2021 – Oct 2023 · 2 yrs 9 mos

• Led the Google Pay Consumer UX team with a focus on designing and optimize the user experience of the app's core UPI and payment flows, financial products & services.

Aug 2018 – Jan 2021 · 2 yrs 5 mos

• Spearheaded the design strategy for QuickBooks Desktop, leading a cross functional team of 15+ designers and content writers; ensured alignment on key strategic initiatives.

Sep 2016 – Aug 2018 · 1 yr 11 mos

• Designed the end-user experience for QuickBooks Enterprise and mobile platforms for customers with advanced inventory & warehouse management requirements. Built and optimized customer experiences using a combination of qualitative and quantitative research methods, and interface design through task flows, wireframes, mock-ups and prototypes.

Sep 2015 – Aug 2016 · 11 mos

• Defined the direction, vision, and methodology to create fun and enriching mobile ad experiences for users. Worked closely with the larger UX design team, product management, engineering and business leaders. Designed end-to-end solutions and product enhancements based on user research and data. Contributed to the entire product life cycle from concept through planning to development

Feb 2011 – Aug 2015 · 4 yrs 6 mos · Bangalore

• Collaborated with product managers and engineers to develop product requirements and create compelling user-focused experiences. Developed visual systems with an understanding of the brand's attributes and interface structure. I was deeply involved in scaling the team and mentored junior designers.

Oct 2008 – Jul 2010 · 1 yr 9 mos

• Spearheaded the development of online B2C marketing strategies, crafting targeted ads, engaging banners, and impactful email campaigns
• Developed the design and content strategy for the website. Information architecture, wireframing and visual design of the ecommerce website.

Oct 2005 – Jan 2008 · 2 yrs 3 mos

• User Interface Design for internal and external applications, websites, experimental projects. Graphic Design solutions for internal collateral like t-shirts, ads, posters, brochures, and emails. Digital marketing material (ads, banners, animated graphics) for global products like Yahoo! Search, Yahoo! Answers and Yahoo! Messenger.