Vipul Jain (He/Him)

UX Designer

North Delhi, Delhi, India8 yrs 8 mos experience

Key Highlights

Expert in user research and ethnographic studies.
Led impactful UX initiatives at major tech companies.
Strong background in data analysis and strategic design.

Stackforce AI infers this person is a User Research Specialist in the B2C tech industry.

Contact

Skills

Core Skills

Ux ResearchUsability TestingData AnalysisEthnography

Other Skills

Qualitative ResearchCreative WritingAdobe Creative SuitePackaging DesignVisual StylingTeam ManagementGuerilla TestingFocus GroupsHallway TestingService DesignSystems ThinkingTrend Research

About

A User Research professional who is driven by curiosity and loves to observe people , structures and cultures to understand the underlined behaviour and motivations that governs what they do, how they do and why they do. Such observations drive meaningful actionability to design a more authentic, experiential and sustainable product/service.

Experience

8 yrs 8 mos

Total Experience

1 yr 7 mos

Average Tenure

9 mos

Current Experience

Flipkart

Senior UXR

Aug 2025 – Present · 9 mos · Bengaluru

Leading research initiatives and AI-enabled experiences for Supply-MART

UX ResearchUsability TestingData Analysis

Groww, india

Senior User Researcher

May 2023 – Jul 2025 · 2 yrs 2 mos · Bengaluru

Led the end-to-end research for core product (F&O & Stocks) & new product initiatives of Groww namely Commodities & Groww Credit (LAS, CD Loans)
Helped shape direction of F&O team from being an investor led platform to a focussed trader-led product with improvements in perception, discovery & navigation, revamping advanced charts and a better “responsible broker” with features like Safe Exit, Safe Pause
Helped define the strategic direction of Groww’s “Pro mode” - an advanced feature for power traders
Responsible for improving the research ops across the org via third party agencies and online/offline user panels
Responsible for conducting “user sensitisation sessions” across for training new batch of APM/Business associates

UX ResearchData AnalysisQualitative Research

Meesho

2 roles

User researcher II

Promoted

Jul 2022 – Apr 2023 · 9 mos

Managed end-to-end UR initiatives on Supply vertical.
Helped marketplace charter to identify the key factors behind high UPS pricing by suppliers , thereby bringing down UPS by ~8%
Helped Cataloging charter identify various gaps in seller's merchandising and cataloging quality . This brought an uplift in listings by ~23% and O/C by 12%
Designed strategic frameworks around seller comprehension & learning which helped Product and Design to take key decisions on aspects like navigation, visual design and education real estates.

UX ResearchEthnographyData Analysis

User Researcher

Aug 2021 – Jun 2022 · 10 mos

Upgrad

User Researcher

Dec 2020 – Aug 2021 · 8 mos

Led a foundational research to understand learning capability and challenges of learners in Tier 2+ cities.
Helped upGrad increase its ratio of visitors to learners funnel by targeting the key issues with respect to onboarding, discoverability and transparency while enrolling online

UX ResearchQualitative Research

Blinkit

User Researcher

May 2019 – Nov 2020 · 1 yr 6 mos

Project Orangesomething (Beauty & Personal care division under Grofers) -
Ethnographic research and persona mapping of BPC users in Tier 2,3 cities
Proposed strategic brand framework for Orangesomething
Mapping online social behaviour (Insta, Fb, Tiktok) to inform digital ad strategy for new user acquisition
Consumer usability research regarding BPC to inform product launch strategy
Project OPP (Opening Price Point)
Ethnographic research and persona mapping of OPP users in Delhi/NCR
Proposed insights on UX and OPP brands to increase retention of OPP users
Project Last mile
Ethnographic research and persona mapping of GSP's (Delivery Partners) in Delhi/NCR and Bangalore to understand systemic issues in LM OPs so as to address high attrition

EthnographyQualitative Research