Mar 2018 – Present · 8 yrs 2 mos · Mumbai Area, India

• Initiating strategic partnerships, managing the relation & developing payments products with Banks, Networks and financial institutions in India for designing, product development and optimization of PayPal's core payment systems, methods and delivery of new products to enable a seamless customer experience. Key partners – HDFC, ICICI, Citibank, First Data, VISA, Master Card, Amex, NPCI, IDFC Bank, Yes Bank, Kotak, HSBC and others

Feb 2017 – Feb 2018 · 1 yr · Bengaluru Area, India

• Business development - strategic partnerships and alliances to consultatively sell PhonePe payment solutions to merchants
•  Identify and execute on opportunities from negotiating contract to marketing , key accounts - Vodafone, Idea, PVR & others
•  New Product development / flows basis requirements from merchants / customers – improving customer experience
•  Driving improvement of the product – increasing end to end payment funnel conversion on merchants
•  Designing and executing marketing and promotional offerings – joint marketing activities with merchants
•  Strategic tie ups with alternate channels - aggregators and platforms – BillDesk, TechProcess, EBS, Magneto

Apr 2014 – Feb 2017 · 2 yrs 10 mos · Bangalore

• Amazon Pay – External payments
•  Driving the GTM ( go to market ) strategy for launch of Amazon Pay – initiating partnerships / gathering product inputs from key merchants in the online segment – UBER , Make My Trip, Clear Trip , BMS , Zomato ,Grofers , Freshmenu, Oyo rooms , Yatra , PVR & others
•  Product development – Amazon Pay - defining the product – customer experience – flow and journey
•  Product usability testing - customer flow & journey , behavior for different use cases and design communications
•  Customer / Consumer research regarding online purchase behavior , preferences and frequency for numerous use cases
• Pay with Amazon – External payments & Advertising – Junglee / Amazon sponsored ads
•  Business development- launch of Pay with Amazon a checkout and payment product ,key accounts – Mirraw , ACK ,Giftxoxo
•  Initiated strategic tie ups with solution providers and managed E commerce providers – Kart rocket , NDSL , Tenovia
•  Initiating seller marketing initiatives for online sellers on Pay with Amazon / Junglee. – upsell products & seller testimonials
•  Business development - monetization of Junglee - Marketplace, Affiliates, Sponsored ads (Amazon), Display ads, Logistics
• Amazon Pay – Payments strategy - Driving electronic transactions
•  Amazon Pay deals - conceptualized and piloted the idea for converting COD (cash on delivery) transactions to prepaid
•  Marketing initiatives - increasing cards transactions – marketing communication and educational strategies

Jun 2012 – Mar 2014 · 1 yr 9 mos

• Customer Development
• Restructuring and implementing the channel strategy in rural Bihar , setting up infrastructure
• Exceeding sales target assigned to area (118%)
• Driving growth by increasing direct coverage, increasing assortment , visibility & communication to
• trade
• Analyzing the market potential and leading a strategy to implement systems and processes to drive growth
• Leading, managing , training, developing and motivating a team of rural sales representatives
• Initiating and implementing BSBF program – Oral care awareness in villages in Bihar ( CSR )
• Modern Trade stint
• Driving cross category communication for increasing penetration with Reliance retail
• Negotiating with vice presidents of Reliance retail and implementing pan India roll out
• Customer Marketing
• Designing the construct, POP elements and Shopper Creative across all retail environments for
• 2013 and finalizing pan India allocation
• Designing and strategizing a New RE concept for Railways RE for POINT of USE for Oral care
• Recommending a new Goto Market for Colgate Palmolive products in RE – Cosmetic store
• Consumer Marketing
• Finding out drivers for the professional oral care division by engaging with dentists in Mumbai
• Developing programs for better recommendations by dental professionals by designing
• communication strategies in order to engage dentists all over India
• Driving dental communication and engagement to generate prescriptions for Colgate Sensitive Pro
• Relief ( OTC )
• Designing and conceptualizing innovative ideas , engagement opportunities for increasing Oral
• care penetration in rural / media dark regions
• Designing and leading initiatives as a member of core team on Sustainability ( CSR )

Apr 2011 – Jun 2011 · 2 mos · Chennai Area, India , Rural Tamil Nadu

• Colgate Toothpowder (CTP) is declining faster than category which is slowing down Colgate’s growth of dentifrice (toothpaste + toothpowder) market share. Scope of the project is to identify ways to reverse this trend.
• Analysis of toothpowder category (from trade, shopper and consumer perspective) and provide insights to
• a) Defend CP’s toothpowder volumes and
• b) Ideas to convert toothpowder users to CP toothpastes
• Was awarded a PPI for outstanding performance
• Was selected for a PPO after a rigorous selection procedure

Aug 2008 – Jun 2010 · 1 yr 10 mos · Bangalore

• Pre Sales Support ,
• SAP BI customization
• Organised and hosted ( Anchored ) various International Client events
• Star Award winner for excellence in performance
• Lead the GPTW ( Great Place To Work ) team for Delivery Unit
• Initiated and active part of CSR activities , GO GREEN initiatives