Kristen Morrow-Greven

CEO

Netherlands22 yrs 11 mos experience
Highly Stable

Key Highlights

  • Led global payments strategy for Netflix's 300 million members.
  • Created new acquisition channels across EMEA and APAC.
  • Built and executed product strategies for EMEA expansion.
Stackforce AI infers this person is a Fintech and Streaming Services expert with a strong focus on growth and payments strategy.

Contact

Skills

Core Skills

PaymentsGrowth StrategyPartner Ecosystem DevelopmentSubscriber AcquisitionProduct And Partnership StrategyCommerce Roadmap ExecutionStrategic LeadershipCommunity BuildingAdvisory RoleGeographic Expansion StrategyCustomer Journey OptimizationProduct Solutions DevelopmentRisk ManagementConsumer Experience ManagementOperational And Financial Risk AssessmentRisk AssessmentBank SupervisionCorporate StrategyConsultingBusiness Development

Other Skills

Revenue & Profit GrowthTeam LeadershipNew Market ExpansionNew Business DevelopmentInternational Business StrategyBoard of DirectorsManagerial FinanceFinTechE-commerceBudgetingGo-to-Market StrategyModelingStatistical Data AnalysisFinancial ModelingLiquidity Risk

About

Dynamic, results-oriented tech leader with extensive experience in crafting and executing growth strategies & building strong partner networks to drive revenue in both emerging and established markets. Strong track record of building and coaching high-performing Product, Business Development, and Operations teams in complex, global organizations. Deep domain expertise in subscriptions, commerce, fintech, and payments.

Experience

22 yrs 11 mos
Total Experience
5 yrs 5 mos
Average Tenure
4 yrs 1 mo
Current Experience

Mrc | merchant risk council

2 roles

Global Board of Directors

Jun 2024Present · 1 yr 10 mos

  • The MRC is a global non-profit membership organization connecting eCommerce and payments professionals. It provides community online forums, educational resources, career development, conferences and networking events for its members. Above all, the MRC is about sharing and helping others. https://merchantriskcouncil.org/who-we-are/mrc-boards
Board of DirectorsRevenue & Profit GrowthStrategic LeadershipCommunity Building

European Advisory Board

Mar 2022Jun 2024 · 2 yrs 3 mos

Board of DirectorsManagerial FinanceStrategic LeadershipAdvisory Role

Netflix

3 roles

Vice President, Global Head of Payments

Promoted

Sep 2020Present · 5 yrs 7 mos

  • Leading the Payments team, which encompasses the Product, Partnerships, Fraud and Risk, and Operations functions.
  • Defining the strategic vision and executing best-in-class commerce experiences and payments infrastructure for our 300+ million members.
  • Guided Netflix through its global launch, supporting new commerce flows and partnerships to drive the business at its growth stages in APAC, EMEA, and LATAM, while optimizing performance and building for revenue diversification in more mature markets.
Revenue & Profit GrowthTeam LeadershipPaymentsGrowth Strategy

Director, Head of Partner Ecosystem EMEA and APAC

Oct 2018Sep 2020 · 1 yr 11 mos

  • Responsible for creating new acquisition channels through partner bundles and integrations, as well as optimizing organic sign up channels, across EMEA and APAC. This comprised of two teams - Partner Engagement and Payments - which were responsible for delivery of bundles, core payment and partner payment integrations, partner marketing and promotions with MVPD and Mobile Operators.
  • Drive subscriber acquisition and revenue through deployments of integration with operators and payment platforms, and A/B testing of growth product solutions
  • Lead engineering, design, legal, and business development teams in taking the idea from inception to launch, scaling payment platform and TV- mobile-operator partner programs.
New Market ExpansionNew Business DevelopmentPartner Ecosystem DevelopmentSubscriber Acquisition

Director, Head of Payments EMEA

Dec 2015Sep 2018 · 2 yrs 9 mos

  • Built and executed our product and partnership strategies for Netflix's entry and expansion across the EMEA region
  • Led the cross-functional team of product managers, engineers, data analysts and scientists, designers, legal (and more) to define end execute the commerce roadmap, supporting A/B testing, go-to-market strategy, partner enablement, and operational excellence
  • Responsible for building the team from scratch
International Business StrategyNew Market ExpansionProduct and Partnership StrategyCommerce Roadmap Execution

Paypal

3 roles

Senior Manager, Global Core Payments

Promoted

Oct 2012Nov 2015 · 3 yrs 1 mo

  • Defined and executed PayPal's geographic expansion strategy for new payment methods and payment experiences (multi-billion euro payment volume) in Europe
  • Built customer journeys and user experiences across the end-to-end commerce flow, optimising for acquisition, conversion, and cost
  • Managed strategic external partnerships from RFP to integration for payment, risk, and account identity solutions
  • Managed large-scale, international cross-functional product and engineering teams in driving execution of projects (product, UX, engineering, QA)
FinTechE-commerceGeographic Expansion StrategyCustomer Journey Optimization

Senior Product Manager - Consumer, Risk, Identity

Mar 2011Oct 2012 · 1 yr 7 mos

  • Creating value for PayPal customers through understanding customer and business needs, designing and developing comprehensive product solutions while maintaining commercial relevance. Building end-to-end scalable products across consumer domains, including risk models for payment method offering, identification and authentication, account management and password recovery, and resolution center including buyer and seller protection flows.
International Business StrategyBudgetingProduct Solutions DevelopmentRisk Management

Product Manager - Consumer Experiences, Risk, Trust & Safety

Oct 2007Feb 2011 · 3 yrs 4 mos

Revenue & Profit GrowthGo-to-Market StrategyConsumer Experience ManagementRisk Management

Federal reserve bank of new york

2 roles

Secondment - European Central Bank - Risk Modeling

Jan 2005Jan 2007 · 2 yrs · New York, NY

  • Secondment to the European Central Bank where I built models to score operational and financial risk for emerging market financial institutions. Recipient of scholarship from the Robert Bosch Endowment to write a thesis on my findings.
ModelingStatistical Data AnalysisOperational and Financial Risk Assessment

Bank Supervision and Risk Examiner

Jun 2003Sep 2005 · 2 yrs 3 mos · New York, NY

  • Bank Examination in the areas of Liquidity Risk, Counterparty Credit Risk, Stress Testing, Derivatives, and Structured Finance.
Financial ModelingLiquidity RiskRisk AssessmentBank Supervision

Deloitte consulting

2 roles

Associate Consultant, Technology and Consumer Practices

Jan 2000Jan 2001 · 1 yr · San Francisco Bay Area

  • Analyzed problems, developed insights, identified and implemented solutions to deliver results.
  • Developed expertise in corporate strategy, commerce and growth strategy, business development, and supply chain optimization.
E-commerceProject ManagementCorporate StrategyGrowth Strategy

Consultant

Jan 2000Jan 2000 · 0 mo · San Francisco Bay Area

E-commercePresentationsConsultingBusiness Development

Education

Columbia University

Master's degree

Grinnell College

Bachelor's degree

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