Sally L.

Product Manager

Seattle, Washington, United States7 yrs 10 mos experience
Highly StableAI ML Practitioner

Key Highlights

  • Led product strategy for Twilio Messaging Marketing products.
  • Promoted to Senior Product Manager at Twilio.
  • Expert in B2B SaaS and ML/AI applications.
Stackforce AI infers this person is a SaaS Product Manager with strong technical and strategic leadership skills.

Contact

Skills

Core Skills

Product ManagementApplication SecurityProduct StrategySoftware EngineeringDevops Engineering

Other Skills

Public SpeakingB2B SaaSML/AIRegulatory ComplianceCustomer EngagementML/AI SolutionsAgile MethodologyCross-Functional CollaborationCustomer AdvocacyCustomer ResearchCompetitive AnalysisBusiness AnalyticsAPI DevelopmentETL ProcessesCRM Integrations

Experience

7 yrs 10 mos
Total Experience
2 yrs 4 mos
Average Tenure
8 mos
Current Experience

Uber

Product Manager

Sep 2025Present · 8 mos · Seattle, Washington, United States

Cloudflare

Product Manager

Dec 2023Sep 2025 · 1 yr 9 mos · Greater Seattle Area · Hybrid

  • Product Manager of Cloudflare Challenges and Turnstile in Application Security
Product ManagementApplication Security

Twilio

3 roles

Product Manager

Promoted

Apr 2022Dec 2023 · 1 yr 8 mos · San Francisco Bay Area

  • Twilio, cloud communications platform providing APIs for messaging, voice, and customer engagement solutions.
  • Promoted to senior product manager, expanding my scope from execution-focused product management to strategic oversight at the product suite level rather than managing individual products. Owned product strategy and annual planning for Twilio Messaging Marketing products, successfully advancing Link Shortening from Private Beta to Public Beta (featured in CEO keynote at SIGNAL 2022) and launching Message Tagging to Private Beta, which are foundational building blocks to increase customer engagement through send time, content, and audience optimization based on heuristics and ML/AI solutions for higher ROI for customers on their messaging/communication strategies and customer journey orchestrations. Developed program-level product strategies for cohesive positioning across multiple products and coordinated cross-product integrations within Twilio's broader ecosystem. Presented at customer conferences and webinars including "Messaging for Marketing" and "Driving conversions and tracking engagement with Twilio's messaging software." Collaborated with privacy, legal, security, and pricing teams to ensure regulatory compliance and develop monetization strategies while managing customer-facing documentation and content.
  • This promotion marked my transition to strategic product leadership, advancing capabilities in product suite management, public speaking, and B2B SaaS, ML/AI applications, and regulatory compliance at enterprise scale.
Product StrategyPublic SpeakingB2B SaaSML/AIRegulatory ComplianceProduct Management

Product Manager

Promoted

Oct 2020Apr 2022 · 1 yr 6 mos · San Francisco Bay Area

  • Started my product management journey leading opportunity discovery research for Twilio Segment, focusing on next-generation audience recommendation and personalization solutions. Conducted comprehensive customer research, competitive analysis, and business analytics to identify emerging product opportunities in the customer data platform space. Transitioned to the Twilio Messaging team where I managed Event Streams, successfully launching the console experience to Public Beta. Later became product manager for Link Shortening and Message Tagging, with Link Shortening being launched successfully to Private Beta. Throughout these roles, I ran agile development processes as product owner, managing day-to-day execution with engineering teams while handling customer incidents and troubleshooting. Collaborated with product marketing on go-to-market strategies for product launches and trained customer-facing teams including solution engineers and customer support on new capabilities.
  • This foundational product management experience taught me end-to-end product lifecycle ownership, from research and discovery through launch and customer enablement, while developing core PM skills in agile methodology, cross-functional collaboration, and customer advocacy.
Agile MethodologyCross-Functional CollaborationCustomer AdvocacyProduct ManagementProduct Strategy

Software Engineer

Jan 2020Oct 2020 · 9 mos · San Francisco Bay Area

  • Contributed to Connectors API development for Twilio Segment, building backend ETL integrations with CRM platforms including Salesforce. Collaborated closely with product teams on engineering requirements gathering and technical specification development for developer-facing APIs. Supported the integration of customer data platforms with third-party systems to enable seamless data flow and customer journey orchestration.
  • This role provided hands-on experience with API development, ETL processes, and CRM integrations while working closely with product teams to translate business requirements into technical solutions.
API DevelopmentETL ProcessesCRM IntegrationsSoftware Engineering

Sendgrid

2 roles

Software Engineer

Sep 2018Dec 2019 · 1 yr 3 mos

  • SendGrid, cloud-based email delivery platform and marketing automation solution.
  • Promoted to Software Engineer in April 2019, working as a full-stack engineer on the SendGrid Ads product in Marketing Growth Platform. Built integrated advertising capabilities that allowed customers to run Facebook, Instagram, and Google Ads campaigns directly from SendGrid Marketing Campaigns. Delivered system blueprints for AWS implementation and designed API specifications with database modeling. Implemented CI/CD pipelines using Buildkite, Docker, and Terraform. Led the new user signup project with improved session management and supported agile development through scrum ceremonies and quarterly planning.
  • This role developed my full-stack development skills, cloud infrastructure knowledge, and API design experience while working on advertising technology and marketing automation at scale.
Full-Stack DevelopmentAPI DesignCloud InfrastructureSoftware Engineering

Grad to Gridder (Engineering)

Jun 2018Sep 2018 · 3 mos

  • Accepted into SendGrid's special program for new graduates, working as part of a cross-functional tiger team of engineering, product design, finance, and marketing. Contributed to special projects while learning SendGrid's platform architecture and business operations. This intensive program was designed to build company knowledge and cross-team collaboration skills before transitioning to permanent teams.
  • This immersive experience provided comprehensive onboarding, cross-functional collaboration experience, and deep understanding of SendGrid Way while building technical skills in a high-growth company.

Sparkmeter

2 roles

Software Engineering Intern

May 2017Aug 2017 · 3 mos · Seoul, South Korea

  • SparkMeter, energy technology startup specializing in microgrid management and utility software solutions for emerging markets and underserved communities globally.
  • Returning for a second internship during my master's program, I enhanced the development environment by expanding CI/CD pipelines with Docker containerization and Jenkins automation. I integrated Nightwatch end-to-end testing frameworks into the Jenkins workflow for automated testing and quality assurance. Executed comprehensive data migration testing to ensure seamless customer deployments and release management. Collaborated with the Customer Operations team to launch a Zendesk support knowledge base, improving customer support processes and documentation management.
  • This returning internship deepened my expertise in DevOps engineering, containerization technologies, automated testing frameworks, and customer support systems while gaining experience in data migration, release engineering, and cross-functional collaboration in an agile software development environment.
CI/CD PipelinesAutomated TestingData MigrationDevOps Engineering

Software Engineering Intern

Jun 2016Dec 2016 · 6 mos · Seoul, South Korea

  • SparkMeter, energy technology startup specializing in microgrid management and utility software solutions for emerging markets and underserved communities globally.
  • During this software engineering internship, I developed backend developer tools using Python to streamline system management and operational efficiency. I established automated CI/CD pipelines by integrating JIRA project management with Jenkins for continuous integration and deployment workflows. Collaborated extensively with QA engineers on bug tracking, test automation using Selenium, and issue resolution processes. Supported the software development team with build management, release engineering, and customer deployment processes using agile development methodologies.
  • This remote internship provided hands-on experience with full-stack development, DevOps practices, automation testing, and software engineering best practices in a fast-paced startup environment focused on renewable energy and smart grid technologies.
Backend DevelopmentAutomation TestingAgile DevelopmentSoftware Engineering

Education

Carnegie Mellon University

Master of Science (M.S.) — Electrical and Computer Engineering

Jan 2018Present

Carnegie Mellon University

Bachelor of Science - BS — Electrical and Computer Engineering

Jan 2017Present

Carnegie Mellon University

Bachelor of Science - BS — Engineering and Public Policy

Jan 2017Present

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