Aljona Tcherniavskaia

Growth Manager

New York, New York, United States8 yrs experience

AI Enabled

Key Highlights

Expert in analytics-driven and AI-driven marketing.
Successfully scaled user growth across multiple global markets.
Proven track record in team leadership and cross-functional collaboration.

Stackforce AI infers this person is a Growth Marketing expert with a strong focus on user acquisition and performance marketing in the mobile app industry.

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Skills

Core Skills

Growth MarketingUser AcquisitionPerformance MarketingAnalyticsSeoMarketing Globalization

Other Skills

go-to-market strategycreative AI strategyuser growthprofitabilityuser experience researchpersonalizationcreative testingMMPsbudget managementdata-driven growthcampaign managementbidding processesSQL analysisrevenue optimizationuser growth strategy

About

Performance marketer specializing in analytics-driven and AI-driven marketing, app marketing, performance marketing, ASO, SEO, user acquisition, user experience, and localization. Experienced in scaling user growth across US, APAC, EMEA, and LATAM markets, with a strong track record in team leadership and cross-functional collaboration. Native in English, German & Russian. Skills: Performance marketing (Google Ads, Facebook Ads Manager, TikTok Ads Manager, Twitter Ads, ShareChat, ironSource, Liftoff), marketing analytics (Excel, Looker, Oracle BI, Google Analytics, Data Studio), SQL (DbVisualizer, MySQL Workbench), SEO (Semrush, Conductor, BrightEdge, Wordpress, ahrefs), ASO (SensorTower, AppAnnie), mobile measurement (Firebase, Adjust, Singular), A/B testing, localization (Smartling, Qordoba), project management (Asana, Jira, Confluence), creative campaign development, international growth, international SEO.

Experience

8 yrs

Total Experience

1 yr 10 mos

Average Tenure

5 mos

Current Experience

3 yrs 6 mos

Houzz

– Present

Jobcase, inc.

Director, Growth Marketing

Jun 2024 – Dec 2025 · 1 yr 6 mos · New York, New York, United States

Responsible for the go-to-market strategy, creative AI strategy, user growth, and profitability of Jobcase's new mobile app.
Oversaw and drove profitable app subscription growth across App Store and paid media, leveraging user experience research, personalization, new AI tools, creative testing, and MMPs.
Led user acquisition efforts across web, managing a $7M+ annual budget across multiple channels to drive revenue growth, boost retention, and strengthen brand awareness.

go-to-market strategycreative AI strategyuser growthprofitabilityuser experience researchpersonalization+6

Taboola

Performance Marketing & Analytics Lead

Apr 2023 – Jun 2024 · 1 yr 2 mos · New York, New York, United States

Drove data-driven growth at scale by building, managing, and optimizing $10M+ performance
marketing campaigns. Maximized revenue and profitability.
Built and optimized bidding and pricing processes, leveraging SQL-driven analysis to identify growth opportunities and unlock a 10% revenue increase through data-backed optimization.
Recruited and managed marketing analysts.

performance marketingdata-driven growthcampaign managementbidding processesSQL analysisrevenue optimization+2

Tala

2 roles

Senior User Acquisition Manager

Promoted

Jul 2021 – Apr 2023 · 1 yr 9 mos · Santa Monica, California, United States

Drove user growth from 500K to 8M in emerging markets by establishing and scaling the
strategy for organic and paid marketing, ASO, localization, local ad networks, and performance
marketing campaigns across Meta, Google, TikTok, Twitter, Liftoff, OOH, and local ad networks.
Managed $5M+ annual media budgets and controlled key performance metrics, such as CAC, LTV,
ROAS, retention, and credit quality across mobile app and web campaigns.
Helped build and develop a growth team of 10+ members across India and the Philippines, providing onboarding and training that directly resulted in over 1M new active users within a year.
Built global SEO and ASO strategies and roadmaps in partnership with content, localization, business intelligence, and brand teams.
Managed creative production of marketing assets in collaboration with in-house design teams and local creative agencies.

user growth strategyorganic and paid marketingASOlocalizationmedia budget managementperformance marketing+2

User Acquisition Manager

Mar 2019 – Jul 2021 · 2 yrs 4 mos · Santa Monica, California, United States

Cloudflare

Marketing Globalization Strategist

Mar 2018 – Jan 2019 · 10 mos · San Francisco, California, United States

Led global SEO strategy and website content localization guidelines for international markets and oversaw technical SEO implementation for Google, Baidu, and Yandex.
Created marketing localization guidelines for linguists and agencies, and coordinated ABM campaign localization projects, such as webinar and email marketing.
Managed localization of paid campaigns, linguistic testing, and optimization for LATAM, EMEA, and APAC.
Created QA testing workflows and supervised international site launches with engineering teams.

global SEO strategycontent localizationtechnical SEOABM campaign localizationSEOMarketing Globalization