Nov 2023 – Nov 2024 · 1 yr · Hyderabad, Telangana, India · On-site

• Building Hala.

May 2023 – Nov 2023 · 6 mos · Mumbai, Maharashtra, India · On-site

• Building Zepto.

Sep 2020 – May 2023 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• Partnerships-Dashboards and SoPs- Yulu EV Infra Expansion.
• Working in sync with the ESP team of Yulu Bikes:
• Led the growth of the Strategic Alliance partner network for the brand via various Online and Offline CoBranding activities and building partnerships. Building optimized demand-supply pipelines and post-conversion contributed to a 20% uptick in daily rides from integrations.
• Creation and maintenance of Dashboards and SOPs for ground operations and Partner Pilots in addition to the expansion of Yulu's charging infrastructure across the country.
• Helping in the onboarding of new ground staff and promoters for various BTL activations to enhance brand recall across the specific locations

May 2020 – Sep 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

Feb 2019 – May 2020 · 1 yr 3 mos · Bangalore

• From initially working on Smart Marketing Activations while reporting to the Co-Founder to taking End-To-End responsibility for various marketing based projects.
• Entire initiatives taken up from Evaluating the concept at the ideation stage.
• Laying the project roadmap
• Line arrangement with bandwidth allocation
• Running a pilot to deem the project viability
• Scaling it up upon evaluation.
• Execution of multiple projects, from witnessing an 80% CAC reduction and 70% CPL reduction across one BTL intensive marketing project to generating 1.5Cr+ revenue during the 3-month project lifespan from another.
• With latest responsibility addition of spearheading the Alliances and Partnerships in sync with the brand strategy across, while working in sync with the Central Strategy Office.
• Latest project inclusive of Brand connect portfolio of more than 30 brands inclusive of Smart activations from the campaigns have been able to ​generate Rs50L of revenue for the firm and savings in tune of Rs40L for Zolo tenants via Alliances ​while having a ​CAC reduction of 90%​ and ​CPL reduction of 80%​ across the derivative Lead-Gen campaigns.

Jun 2017 – Feb 2019 · 1 yr 8 mos

• North and East Region - India
• Key Focus on developing depletion business in Luxury Apparels and accessories for North India in Tier-1 and Tier-2 locations such as Ludhiana, Delhi, Gurgaon, Lucknow, Kanpur, Jaipur, driving a revenue in Crores consistently In FY17-18. Substantially reducing markdowns for Depletion business. Creating newer trade routes by means of trunk shows, exhibition partnership, corporate tie-ups and bulk deals with as many as 4 events per month.
• Planning
• Target setting
• Pan India Vendor negotiations
• New Talent recognition and acquisition
• BTL marketing, etc
• also engaging in corporate tie-ups, and vendor relationships with 5-star properties Pan India. Creating and Delivering Superior Customer Service by means of enhancing the venue Atmospherics was too an important focus point which was hit very well.
• Later on went to deploy an all new Luxury Pop-Up based retail Line of business. From judging the economical viability of the site based on the IRR to managing the line allocation towards the executional timeline.
• Project charter included end to end execution and deployment of The Collective's first ever Pop-Up store in Pavilion Mall, Pune, India.

Jul 2016 – Jul 2016 · 0 mo · New Delhi Area, India

• Worked with 'The Collective' at Ambience Mall, Vasant Kunj. Related to the profile of dealing with the CRM and maintaining and executing 'The Collective Experience' to the customers of the store, whilst gaining real world On-The-Floor experience.

Apr 2016 – Jun 2016 · 2 mos · Noida

• Worked with the Marketing Team, aiding and developing the Mall Signages placement coupled with the planning and execution of the Mall Promos and activities. In addition to this various other facets of Mall Management were observed by me, Mall Operations, Vendor management, Store operations etc were under the purview of observation.

Oct 2015 – Nov 2015 · 1 mo · Chandigarh Area, India

• Mall demographics and Segmentation strategies that are employed from the marketing perspective of a mall, coupled with the on-ground implementation of the 4-Ps of Marketing from the Mall's Promos and activities were taken care off.

Sep 2015 – May 2017 · 1 yr 8 mos · BIMTECH

• The Retail model store, run and operated by me and my core team of 4 members.
• Brings the true experience of retail operations to the forefront.
• Dealt with pure groundwork starting from:
• Purchases from vendor, Backend Operations, Frontend Executions, etc.

Apr 2013 – May 2013 · 1 mo

• Understood the core functionings and the nitty-gritty that goes in the functionings and operations of the cooling system for RADARS.