Jun 2024 – Aug 2024 · 2 mos · Mumbai, Maharashtra, India · On-site

• Responsibilities:
• Talent Onboarding & Management: Identifying, onboarding, and nurturing relationships with top influencers, creators, and talents, ensuring alignment with brand objectives and campaign goals.
• Influencer Marketing Team Management: Leading a team of influencer marketing professionals, overseeing strategy creation, execution, and performance tracking to ensure effective collaboration and high-impact results.
• Business Development Team Leadership: Collaborating with the business development team to identify growth opportunities, negotiate partnerships, and drive revenue through strategic brand alliances and influencer collaborations.
• Social Media Team Leadership: Managing the social media team to curate, plan, and execute cross-platform content strategies that align with broader marketing goals, ensuring brand consistency and maximum engagement.
• Cross-Functional Team Coordination: Overseeing coordination across multiple teams (Business Development, Social Media, Influencer Marketing) to ensure seamless execution of integrated campaigns, from ideation to delivery.
• Content Development & Ideation: Guiding the creative process by working closely with influencers, content creators, and social media teams to generate engaging, viral content that drives organic growth.

May 2024 – Oct 2024 · 5 mos

• Responsibilities for MTV Roadies XX:
• Casting & Influencers Scouting: Led the casting process for Roadies XX, identifying and recruiting diverse and dynamic participants from across the country.
• Influencers relations: Managed relationships with contestants, providing support and guidance throughout the selection and participation process.
• Collaboration with Team: Worked closely with directors, and Creative team to ensure that the selected contestants aligned with the show’s vision and requirements.
• Negotiation & Contract Handling: Handled negotiations and contractual agreements for contestants, ensuring clarity and fairness in all participant agreements.

Dec 2023 – Mar 2024 · 3 mos

• Responsibilities:
• Talent Coordination: Collaborated closely with the director to identify and fulfill specific talent needs for various shoot sequences.
• Real People Scouting: Scouted and sourced real people for diverse events and segments during the shoot, ensuring an authentic and engaging experience for the audience.

Oct 2023 – Feb 2024 · 4 mos

• Responsibilities:
• Influencer Scouting: Sourced fresh talent across various regions to fit the show’s specific requirements.
• Team Management: Led a dedicated team to manage and execute all talent-related activities efficiently.
• Video Screening & Talent Filtering: Coordinated with the Zee Marathi team to review audition videos and filter talent for further rounds.
• Contract & Budget Negotiations: Managed contract discussions and budget allocations for the talent involved, ensuring both sides were aligned with the show’s financial structure.
• Collaboration with Creative Team: Worked closely with the creative and production teams to ensure talent choices aligned with the show’s vision.
• Logistics Coordination: Coordinated with production to handle the logistical needs of talent during filming and other phases of production.

Mar 2023 – Jun 2023 · 3 mos

• Responsibilities:
• Influencer Onboarding: Identified and secured influencers who aligned with the brand’s vision, ensuring they were a perfect fit for the show.
• Budget Finalization: Negotiated and finalized budgets for influencer partnerships, ensuring cost-effectiveness while maintaining quality.
• Contract Management: negotiated, and handled influencer contracts to ensure smooth legal and operational processes.
• Coordination with EP & Production Team: Worked closely with the Executive Producer and the production team to ensure all aspects of the shoot were on schedule and in line with the creative direction.
• Logistics Management: Handled all logistical needs, including travel, accommodation, and on-site coordination, ensuring a seamless experience for influencers and production.

Aug 2022 – Jan 2023 · 5 mos

• Responsibilities for the Amazon Mini TV show “Datebaazi”:
• Responsibilities:
• Influencer & Talent Scouting: Sourced and onboarded influencers for 20 episodes, totaling 200 influencers, ensuring the right fit for the show’s concept.
• Presenting Talent: Presented shortlisted influencers to the channel, Amazon Mini TV, ensuring alignment with the show’s objectives and audience.
• Coordination with Showrunner & Creative Team: Collaborated closely with the showrunner, creative director, and the team to ensure talent selections met creative and production standards.
• Production Logistics: Coordinated with the production team for the logistical needs of influencers, including travel arrangements, accommodations, and scheduling.
• Team Management: Led and managed a team of 17 people in casting and talent management, overseeing all aspects of talent operations.
• Talent Filtering & Research: Conducted thorough research and talent filtering to ensure top-quality selections that aligned with the show’s narrative and vision.
• Budget Allocation: Managed talent budget allocation to ensure efficient use of resources without compromising on quality.
• Talent Shoot Scheduling: Created and managed shoot schedules for influencers, ensuring smooth execution and coordination with production timelines.

Feb 2022 – Jul 2022 · 5 mos

• Responsibilities for “Matched” on Netflix India:
• Responsibilities:
• Talent Scouting & Influencer Discovery: Led a team to discover and onboard unseen talent and influencers who fit the show’s vision and appeal.
• Onboarding & Contracts: Managed the complete onboarding process for influencers, including negotiating and handling contract agreements to ensure fair terms.
• Production Coordination: Worked closely with the production team to handle logistics, including travel and accommodation for talent, ensuring a smooth workflow.
• Talent Management: Supervised and managed all aspects of talent coordination, providing guidance and support throughout the production process.
• Creative Supervision: Collaborated creatively with the production team to ensure talent integration aligned with the show’s vision and audience expectations.

Oct 2021 – Nov 2023 · 2 yrs 1 mo · Mumbai

• Responsibilities
• Research & Brainstorming:
• Conducting market research to identify trends and gaps in existing content across OTT platforms and channels.
• Collaborating with Producers and the creative team to brainstorm and develop innovative concepts for new shows or formats that can attract diverse audiences.
• Talent Scouting & Management:
• Leading a team to scout and discover unseen talent across the country for potential features in TV shows and other projects.
• Managing relationships with selected talent, providing guidance and support throughout their journey in the production process.
• Production Supervision:
• Creatively supervising production to ensure the vision of the show is realized and aligns with overall project goals.
• Collaboration with Influencers:
• Collaborating with diverse influencers to enhance content reach and engagement, leveraging their platforms for marketing and promotion.
• Coordination with Directors & Producers:
• Coordinating with the company’s directors and producers to align on project goals, timelines, and resource allocation.
• Contract Negotiations:
• Handling contract negotiations with talent and influencers to ensure fair terms and compliance with industry standards.
• Working with legal teams to draft and finalize contracts, ensuring clarity and protection for all parties involved.
• Logistics Coordination:
• Coordinating with the production head for logistical arrangements related to talent, including travel, accommodations, and on-set requirements.
• Ensuring that all logistical aspects are managed effectively to support smooth production operations.
• Team Leadership & Mentorship:
• Leading and mentoring a team of young professionals, fostering a collaborative and creative work environment.
• Providing guidance and training to team members on talent management, production processes, and industry best practices.

Jun 2021 – Nov 2021 · 5 mos

Jan 2021 – Mar 2021 · 2 mos · Mumbai, Maharashtra, India

Oct 2020 – Dec 2020 · 2 mos

Nov 2016 – Sep 2020 · 3 yrs 10 mos · Mumbai, Maharashtra, India

• Responsibilities:
• Team Leadership: Led a team of talent producers, assistants, and interns to execute casting requirements for various TV channels and film projects.
• On-ground Research: Conducted nationwide talent scouting, ensuring the discovery of unique and diverse talent for casting.
• Talent Acquisition: Delivered successful casting for projects including:
• Dilli Darling – Zee 5, Zee TV
• Rocket Gang (Movie) – Zee Studios
• Maharashtra cha Superstar – Zee Marathi

Nov 2016 – Nov 2019 · 3 yrs · Mumbai, Maharashtra, India

• Leading a team of assistants and interns, I have successfully completed the casting requirements for major television channels and production companies, with a strong focus on researching and scouting fresh talent across the country.
• Some notable projects include:
• “Baat Ghar ki” – Ultratech Cement
• Saregamapa Punjabi – Zee Punjabi
• DID Battle of Champions – Zee TV
• Dazzler Eternal Love Yourself – Zing TV
• Mission XPD S2 – Zing TV
• Saregamapa Lil Champs – Zee TV
• Britannia Marie Stories – Living Food
• Saregamapa Senior – Zee TV
• Love Me India – &TV
• India’s Best Dramebaaz – Zee TV
• Dance India Dance S4 – Zee TV
• Voice India Kids – &TV
• My extensive casting experience spans across various genres, including reality shows, music competitions, and brand campaigns, ensuring that each project is matched with top-tier talent