Sovendra Katariya

Business Development Manager

Ghaziabad, Uttar Pradesh, India10 yrs 8 mos experience

Key Highlights

Achieved 212%+ of revenue targets in sales.
Expanded dealer network significantly across regions.
Expert in strategic planning and business development.

Stackforce AI infers this person is a Sales and Business Development expert in the Electric Vehicle industry.

Contact

Skills

Core Skills

Business DevelopmentStrategic PlanningSales ManagementDealer DevelopmentCustomer SatisfactionDealer Network DevelopmentDealer Management

Other Skills

Dealer appointmentOperationsFranchise AcquisitionPricing/Rate NegotiationsSales operationsChannel sales strategiesP&L model optimizationDealer engagementCRM deploymentDealer network expansionFinance opportunitiesMarket share increaseProduct demand generationSales activation plansTeam management

About

A young self motivated working professional with total work experience of 11 Years. Key Areas of work include Dealer appointment, Dealer development, Buisness -Development , Operations , Franchise Acquisition , Pricing/Rate Negotiations and strategic Planning. Current assignment - • Maintaining Strong relationships with key contact in exiting accounts and develop new accounts. • convince clients to share feedback about our core promised services and divert buisness to our company. Sales - • Experience of a Sale Manager’s role in the technology industry. • Solving complex technical problems in a systematic way. • Prepare and deliver executive level presentations. • Strong consulting and needs assessment skills. • Ability to conceptually adapt technologies to fit various ideas. Personal - • Strong written and verbal communication skills.

Experience

10 yrs 8 mos

Total Experience

2 yrs 5 mos

Average Tenure

9 mos

Current Experience

Lectrix

5 roles

Deputy General Manager

Promoted

Aug 2025 – Present · 9 mos · Gurugram, Haryana, India · Remote

To build a sustainable and profitable 3W business by delivering on Topline and market share objectives.
Enable Customer Delight Through True Product Performance & Service Performance & NPD.
Build A Culture Where People Are Energized, Engaged & Grow Joyfully.
Simplify & Digitize Processes to Ensure Agility, Customer & People Centricity to Prepare Organization for Future Growth.

Dealer appointmentDealer developmentBusiness DevelopmentOperationsFranchise AcquisitionPricing/Rate Negotiations+1

Assistant General Manager

Apr 2023 – May 2024 · 1 yr 1 mo

Under top 10 OEM in 4 months only
Increase sales volume three times (176 to 700)
Network expansion two times (35 to 80)
Reach at 4% MS dromedary 1.9%
Key responsibilities -
1. Expansion of Dealer network and channel
2. Find new finance opportunities and tie-up for increase the sales volume
3. Increase market Share
4. Provide high quality product to generate product demand with the help of referral customers.

Dealer network expansionFinance opportunitiesMarket share increaseProduct demand generationDealer DevelopmentBusiness Development

Regional Business Head - UP & UK

Dec 2022 – Oct 2023 · 10 mos

1. Execute sales activation plans within allotted budget.
2. Review Sales, service and marketing team to Identify & ensure corrective & preventive action.
3. Support the Dealer Owner to capture more market share and sales volume.
4. Observe adherence to Dealership Sales Standards & the Sales Process; provide feedback and support for corrective action, which will ensure achievement of Customer Satisfaction ( Sales Satisfaction ) goals.
5. Drive & support effective Management of Enquiries thru the Dealer Management System.
6. Ensure the Dealer Order in MOS (Monthly Order System) is in sync with PD Plan.
7. Team management and ensure to achieve their targets with the help of required support at ground level like service, marketing & TOD.
8. Review the Dealer partners and understand the ROI for long term growing business.
10. Organize Dealer meet, Brocker meet, Mechanic meet, Financers meet and build the relationship with every pillar.

Sales activation plansDealer managementCustomer satisfactionTeam managementSales ManagementCustomer Satisfaction

State Head - West Bengal

Promoted

Sep 2021 – Dec 2022 · 1 yr 3 mos

Get new chance to stablish a new market and Target achieved 350%
Appointed highest Dealers network and has 30+% contributions in company over all sales or revenue.
Introduced new product/model and get market share successfully.
4-5 CR revenue per month
Key responsibilities -
1. Expansion of existing network and channel in whole state
2. Dealer satisfaction and customer satisfaction for our product and services
3. Mapping for finance and tie-up for increase the volume.
4. Increase market Share
5. Full fill customers demands and needs according to application.

Market establishmentDealer satisfactionFinance mappingProduct introductionDealer Network DevelopmentBusiness Development

Area Sales Manager - UP West ll Uttrakhand

Jan 2020 – Sep 2021 · 1 yr 8 mos

Launch of new product and Appoint new dealers by cracking the competition dealers.
stablished assigned market and got market Share.
Dealers appointment, product launch, Promotions and field activity like, road show, rally, canopy and free service camp.
To search, set up and manage dealerships across various cities. Support each dealer on product issues, delivery, service, etc.
Primary Job Responsibilities-
New Market Entry & fresh appointment of Dealers in the assigned markets.
Business Development in existing market.
Well capable to explore new Markets with dealer relationship, market research.
Act as a single point of contact/ support for the dealers and resolve product issues, delivery, service, etc. on day to day basis.
Identify various marketing activities, lead generation, plan activities to be done by either the company or the dealer.

Product launchDealer appointmentMarket researchBusiness DevelopmentDealer Management

Greaves electric mobility

Lead - Sales 3W

May 2024 – Aug 2025 · 1 yr 3 mos · Noida, Uttar Pradesh, India · Remote

Directed full-spectrum zonal sales operations for 3W EVs across Northern India, achieving 212%+ of revenue targets by aligning channel and institutional sales strategies.
Orchestrated the execution of a zonal GTM strategy that integrated retail, channel, and fleet sales, accelerating market share in
Tier-1 and Tier-2 cities.
Built and optimized a regional P&L model, improving profitability at dealer and zone levels by refining product mix, pricing, and
sales incentives.
Achieved monthly sales of over 540 (360 L3 +180L5) electric three-wheelers by driving dealer engagement, optimizing
customer outreach strategies, and enhancing channel partner capabilities through robust support and performance tracking.
Performed quarterly territory reviews to identify white-space opportunities, launching 35 new dealer locations.
Conducted account management for B2B buyers, securing recurring orders and initiating annual procurement contracts.
Piloted a CRM deployment across 80 dealers to streamline forecasts and pipeline management, enhancing sales accuracy.
Guide zonal team of 22 (sales & service), driving accountability through weekly reviews and KPI monitoring.

Sales operationsChannel sales strategiesP&L model optimizationDealer engagementCRM deploymentSales Management+1

Piaggio group

Sales commando - UP West ll Uttrakhand ll H.P

Sep 2018 – Dec 2019 · 1 yr 3 mos · Delhi, India

North kind award in 2018
Highest Dealers appointment of category A.
Dealer scouting, Network expansion, Dealer development, Dealer manpower handling, planning for activity and met the desired target every individual dealer in every month.

Mahindra truck and bus

Sales Executive

Jul 2015 – Aug 2018 · 3 yrs 1 mo · Uttar Pradesh, India

Responsible for selling the company's products, responding to clients' queries, and providing advice and support on a range of product related issues.

Bharat heavy electricals limited

Summer Trainee

Jun 2014 – Jul 2014 · 1 mo · Uttarakhand, India

45 days summer training in Bharat heavy electricals limited Haridwar.
Project name - steam turbine manufacturing.
I have learned lots of technical specifications, of material, parts and their applications.
Also learned about the manufacturing process of turbine blades, rotor, body, fans and other components with their testing at 5000 rpm.

Indian railways

Internship

Jun 2013 – Jun 2013 · 0 mo · Uttar Pradesh, India

One month summer training in northern railway Moradabad and learn about the technical specifications of a railway loco parts like wheel, box, braking system and pressure units.
also understand the wheel grinding process through a automatic lathe machine and learned how can know the fatigue or fracture inside the wheel and rod through a laser machine.