Nov 2010 – Apr 2012 · 1 yr 5 mos

• Accountable for all product and GTM initiatives of key Adobe products in International markets (outside of US and UK). Developed product and market launch plans designed to support aggressive sales campaigns with a dual focus on increasing market share and margin, co-led the product development cycle, created product introduction/expansion strategies, oversaw sales training initiatives, and resolved post-launch problems.
• Responsible for delivery of 20+ products on Mobile, Social, and Cloud (part of Creative Cloud) in 23 different locales
• Conceptualized/ Developed a Reporting Dashboard within record time and constrained budgets/ resources
• Managed of 30+ vendors spread across 4 continents (virtual team size of 700 + engineers & QE’s)

Dec 2007 – Dec 2010 · 3 yrs

• Facilitate and create integrated long-term strategy enabling key products to grow revenue and profitability over 3 years. Conduct business feasibility studies and prepare reports to assess financial viability, predictable cash flow & growth opportunities for products and business lines. Perform competitive intelligence and benchmarking analysis for products. Develop new products ensuring detailed product requirements are clearly defined around business objectives, product requirements are strictly adhered to and delivery schedule meets business goals.
• Secured early customers for 3 Adobe product teams and focussed on full-scale adoption, satisfaction and consistently obtaining 20% more sales
• Accelerated funding, revenue, development, and liquidity for a key design product. Assisted in building the right product the first time by identifying and developing the Minimum Viable Product
• Launched new applications on Mobile and Cloud across 15 different countries in 30+ languages
• Helped in reducing the chasm between product development and a robust sales ramp for key product suites

Aug 2004 – Dec 2007 · 3 yrs 4 mos

•  Increased the team size from 3 to 21 by delivering beyond expectations with consistent performance across the several programs.
•  Drove the steering committee activities involving a decision to buy or build the pre-release system, entailing the operations of requirement gathering, defining scope, prioritizing and preparing a 3-year roadmap for the tool.

May 2003 – Aug 2004 · 1 yr 3 mos

•  Gained proficiency in conducting application portfolio analysis and developing strategies for outsourcing.
•  Closely worked with an external consultant to design the entire APO methodology and successfully executed it for a few Fortune 500 clients.
•  Actively involved with identifying the latest industry trends, major players, industry Standards and Best Practices in the ATM, Payment Solution and Smart Card domain.
•  Revived a $180 Million relationship with one of the leading financial and retail technology player in the world.
•  Started offshore-onsite relationship with one of the leading ATM vendor in world worth $80 Million over 5 years.
•  Incremented the business potential to a tune of $10 Million with UK based banking & financial institution.
•  Productized the service offerings by building reusable frameworks/methodologies and provided business perspective to assets like White Papers/Client Facing Presentations, Brochures.

Jul 1999 – Jun 2001 · 1 yr 11 mos

•  Efficiently dealt with clients like Ashton Inc, Florida and Navia markets.com, Chennai for requirement gathering and problem tracking.
•  Implemented control requirements changes to remove quality and system related defects and performed better through effective planning and project control.