Jan 2022 – Nov 2024 · 2 yrs 10 mos

• Responsible for managing category's PnL by streamlining, both buy-side (supply) and sell-side (demand) problems, and hence solving for pricing, selection, visibility, marketing and customer retention.

Jun 2020 – Jan 2022 · 1 yr 7 mos

• 1. Responsible for managing 5 Key accounts, and generating a minimum 18% net on chemicals and consumables sales.
• 2. Responsible for end-to-end account management; procurement, resource allocation, mitigating delays, payments, and delivery.
• 3. Converted 3 PO clients, into full-time clients for 24 months, contributing 11% to the company's revenue.
• 4. Increased profits on chemical sales by 5% by increasing the payment cycle b/w vendors and clients.
• 5. Understand customer insight, and generate market information to decide on the competitive pricing.

Feb 2020 – Mar 2020 · 1 mo · Delhi, India

• ● On-boarded buyers & created online presence of brand by launching a brand website; Aadishwara Fragrances
• ● Trained and on-boarded 4 Sales executives to increase the business across Haryana.
• ● Created brand visibility by visual merchandising & catalog presentation improving store purchases; Aadishwara Fragrances
• ● Conducted catalogue website audit and defined the tags to increase google ranking of the website; Industrial Goods ltd

Jun 2019 – Mar 2020 · 9 mos · Hyderabad Area, India

• Responsible for conducting BTL activities to engage the customers and increase the brand’s mindshare
• Responsible for the sales forecast & hence maintaining the branch stocks to ensure timely delivery
• Identifying the platform potential and hence, on-boarding and training the promoters to drive maximum sales

Apr 2018 – Jun 2018 · 2 mos · Kolkata Area, India

• Created presence of a new edible oil brand of Emami by designing & executing the website strategy
• Designed the mood-board and visual sitemap to design the aesthetics and flow of the website
• Developed creative brief for the Brand’s website design as per the Brand’s key & objectives
• Defined key performance metrics to measure the website’s effectiveness & track brand’s objectives

Dec 2014 – May 2017 · 2 yrs 5 mos

Jun 2012 – Jul 2012 · 1 mo · New Delhi Area, India

• During my time as an intern, I was introduced to assembly language and embedded C programming, Interfacing of 8051 with LCDs, LEDs and other peripheral devices.
• I was trained on simulation software like Keil.