Feb 2021 – Dec 2023 · 2 yrs 10 mos · Noida, Uttar Pradesh, India · Hybrid

• Automated legacy Excel/PowerPoint based dashboards and reports.
• Enhanced existing reports with new insights & data points.
• Optimized enterprise-wide employee training data intake and reporting processes, reducing man-hours by 70% through the creation of VB Macro-enabled report generators.
• Ensured the regular delivery of daily, weekly, fortnightly, and monthly reports to senior leadership with a 99.9% data accuracy rate.
• Led the Knowledge Transfer for the adoption of Cornerstone on Demand, our latest Learning Management System.
• Acted as the subject matter expert for operational and functional support post-CSOD transition, resolving CSOD issues with internal stakeholders.
• Provided training to Capability Development Trainers, empowering them to host live trainings through CSOD.

Jun 2017 – May 2019 · 1 yr 11 mos · Greater Delhi Area

• Inquisitive technology enthusiast managing, building & delivering Digital & IT Solutions globally for over 16 years. Passionate about delivering awe-inspiring user experience.
• Lead the overall digital marketing strategy - including Paid, Search, Display, Affiliate, Email, SMS, Facebook Advertisement, Push Notifications and SEO, etc.
• Manage a team of digital and social media marketeers and expand the portfolio of digital marketing stack while chasing performance, ROI and efficiency
• Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customers base. Develop effective strategies and channel mixes to maintain these objectives.
• Stay up to date with the latest technology and industry best practices.
• Continuously monitor, analyse, and act on data to drive conversion improvements across all aspects of the sales funnel - from channel optimisation, to marketing messaging, and conversion rates.
• Participate in brainstorming sessions as needed to generate creative and original ideas for all digital assets and drive the creative process with art directors, video producers and external agencies
• Grow the Digital Marketing team to function at scale - both in terms of hiring and skill development. Continuously innovate with tech and automation to manage headcount and team costs.
• Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with Key Performance Indicators.

Mar 2016 – Feb 2021 · 4 yrs 11 mos · Greater Delhi Area · On-site

• Built a SEO ready Mobile first site for General Street, Noida in 6 days, enabling the client to showcase their products & services during the unlock period.
• Built an eComm platform for Magnet India. Lead online Sales Conversion campaign, Increased their revenue from 2L to 18L in 2 months.
• Designed & developed Save eModi Game just before 2019 General Election. Within a week ~200k downloads and by election time over 20 Million with a Monthly avg Active users at 250k+.
• Conceptualized & developed Save Emoji: Save our Souls (stress buster game) in 3 weeks for a UK client. There were 5000+ downloads in the first month with an average rating of 4.8/5 and 27K downloads in 3 months with an average rating of 4.7/5.
• Developed Russian Roulette: 1 Bullet Game over a weekend. It got 3500+ downloads in the first month with an avg rating of 4.6/5 and 10k+ downloads in 6 months with an avg rating of 4.6/5.
• Managed & lead a team of 2 Web Developers & 1 Designer for NIIT Tech & converted their legacy Flash based eLearning Courses to HTML5. Over 250 individual eLearning courses were converted in 60 business days at an average conversion rate of 31 minutes/course.
• Developed an Android App [offline] “Digital Security Map” in 8 days for Election Commission for UP State election. The idea was to develop a Digital Security Map for election readiness that entailed 1200 polling stations in 7 constituencies in the District.
• Built a mobile app hbGST for HostBooks, Gurgaon. It enabled users to get latest news and updates along with related articles, knowledge base, FAQs, GST Law and GST Calculator. Both Android & iOS mobile apps were developed in ~25 days simultaneously.
• Built a Web App – Arena’s Student Intake for automating the process of walk-in student enrolment. It helped them to reduce their Man Hours from 90 mins per student to 5 and increase their revenue.

Mar 2013 – Jan 2016 · 2 yrs 10 mos

• Managed project creation and development of BI tools for global clients, enabling Executives to make informed business decisions on a variety of metrics.
• Serve as primary client liaison and internal contact with product development teams to build and customize tools that address client business needs.
• Managed dev team in India and delivered several applications for various clients ranging from finance, health, HR, banking, Insurance sectors, etc. Manage scope of work, project plan, and allocate team resources.
• Mentored dev teams in overcoming roadblocks (technical/logical) by suggesting possible solutions and/or workarounds.
• Managed end-to-end [frontend & backend] eLearning platforms & educated prospects about the product on sales calls. Helped clients in troubleshooting platform related technical issues.
• Coordinated with overseas vendors to enhance/improve eLearning platform capabilities.
• Identified and implemented opportunities for process and systems improvement organization wide for operational efficiency.

Oct 2011 – Feb 2013 · 1 yr 4 mos

• Lead the initiative of brining legacy .NET applications in-house, saving approx. $30k annually for the organization.
• Collaborated with clients to understand business needs, evaluate project scope, advice on technical feasibility to develop new products ideas and improve existing products.
• Managed eLearning platform, ensuring thorough troubleshooting of the issues & getting them resolved adhering to the SLAs.
• Assisted in unit testing and verified the system functions as per business requirements.
• Collaborated in technical design reviews and launch of new products.
• Coordinated with the departmental heads and prepared annual business plan.
• Liaised between various development teams and client stakeholder.
• Coached and mentored junior team members.

Jul 2009 – Oct 2011 · 2 yrs 3 mos

• Managed proprietary survey platforms viz., VOVIVI, MRInterview
• Troubleshoot design principles with research team and project managers as needed.
• Managed various Benchmarking Surveys & Tools and delivered customized member reports.
• Managed SPSS datasets, generated & delivered online reports.
• Owned and managed scope, creation, maintenance, and customization of Legal Practice Research Area’s suite of decision support tools.
• Mentored and coached junior team members.

Mar 2013 – Jan 2021 · 7 yrs 10 mos · Washington DC-Baltimore Area · Remote

• Lead new Product Development & Innovations
• Drive & oversee all IT & Digital deliverables
• Top level point of escalation for clients & teams under the umbrella of IT & Digital projects/products

Jan 2005 – Jan 2009 · 4 yrs · Gurugram, Haryana, India

• Administered & implemented a custom module development in PeopleSoft (HRMS) eFiling, in partnership with the PeopleSoft tech-team.
• Spearheaded Letters Automation project in PeopleSoft. Collaborated with various internal teams to define project scope and technical requirements. Built the module in partnership with the PeopleSoft Technical team.
• Owned weekly forecast reports in the Weekly Review Meeting (WRM) for senior leadership.
• Analyzed & assessed Employee Satisfaction Survey Reports to identify potential emerging employee risks for people managers.