Tarithmay Mandal

Co-Founder

Bengaluru, Karnataka, India9 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in dynamic pricing strategies and revenue growth.
Led cross-functional teams for strategic pricing initiatives.
Developed innovative advertising solutions for media clients.

Stackforce AI infers this person is a Revenue Strategy Expert with a focus on Analytics and Pricing in E-commerce and Media.

Contact

Skills

Core Skills

Revenue & Profit GrowthPromotional SolutionsAnalyticsData Visualization

Other Skills

Market ResearchRevenue ForecastingTeam ManagementPricing AnalysisPrice OptimizationBusiness Strategy

About

Learning and Building. Like British humour, good stories and problem solving perspectives. I have interests in history, philosophy and sports - Football, Basketball, F1 and combat sports.

Experience

9 yrs 9 mos

Total Experience

3 yrs 1 mo

Average Tenure

5 mos

Current Experience

Bazaarnow

Co-Founder - Business Head

Dec 2025 – Present · 5 mos

Bob the builder.

Zepto

Senior Director - Revenue Pricing & Customer Strategy

Apr 2024 – Oct 2025 · 1 yr 6 mos

Learning and building leverage.

Myntra

Revenue & Growth - Pricing

Mar 2018 – Apr 2023 · 5 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

Led the demand side pricing & promotions team which is accountable for managing and delivering top line output, ensuring effective P&L management, revenue planning and optimised pricing at overall platform level.
Built the dynamic pricing framework from scratch for effective pricing interventions across all major categories
Played a critical role in major strategic initiatives at Myntra: Upfront Pricing (prices with tax), transition to a multi seller platform, Uncapped Coupons strategy, introduction of platform charges, etc.
Collaborated with cross-functional teams like merchandising & CRM to implement the structure for intraday promotional and combo offers: a key lever to improve conversion
Conceptualised multiple product features related to discounts & combo offers; includes multiple industry first constructs, revamping existing construct offers: entails time and inventory based urgency nudges and bottomline optimisation through basket building
Formulated a monitoring framework and promotional initiatives to ensure inventory health and age gradient on the platform
Implemented pricing guardrails & rules engine for 2Mn SKUs - this entails nuanced guardrails like GST slab based price optimisation
Spearheaded transition of pricing policy for Jabong; played a critical role in integrating post-merger pricing operations

Promotional SolutionsRevenue & Profit Growth

Mu sigma inc.

Decision Scientist

Jan 2015 – Oct 2017 · 2 yrs 9 mos · Bengaluru, Karnataka, India · On-site

Led multiple teams and helped build client engagements:
Key Projects:
Account Affiliation Hierarchy & Data Governance | Pharmaceutical Client:
Constructed and maintained a 4-level account-based hierarchy network used to shift key Business Units into a strategic account to territory alignment model. Tools & Techniques - R, Teradata, RShiny, Geocoding, Fuzzy String match, Community Detection
Sales Forecasting & Reporting | Consumer Health Client:
Used ARIMA and ARIMAX to forecast sales for major consumer health across markets worldwide
Contextualised Targeted Advertising | Media Broadcasting Company:
Helped create an engine that leveraged audience emotions during key moments in sporting events to customise ad content for optimal consumption (specifically on online platforms) – covered 6 sports leagues in USA

AnalyticsData Visualization