Feb 2024 – Present · 2 yrs 3 mos · London Area, United Kingdom

• Working with ex-British Vogue Editor-in-Chief Edward Enninful and Akua Enninful in building a new venture, EE72, with a particular focus on strategy, technology, innovation, content and fundraising. Just launched September 2025, EE72 is a new global media & entertainment company, born of inclusion and enabled by technology. This includes a platform with boundary pushing content, immersive experiences and cutting-edge products, championing different voices that inspire audiences to embrace perspectives beyond their own.

Nov 2023 – Nov 2024 · 1 yr · London, England, United Kingdom

• Portfolio T is the Venture Studio for the global cognitive technology and digital company Tonomus.NEOM.
• Working on disruptive, sustainable solutions that touch every aspect of life — energy and water, education, health, food, nature, renewable energy, tourism, media, financial services, mobility, and more.
• Also helping to create the world’s first ecosystem of cognitive technologies, enhancing lives and protecting our planet with unrivalled connectivity, computing capability, AI, and robotics.

Sep 2023 – Present · 2 yrs 8 mos

May 2018 – Sep 2023 · 5 yrs 4 mos

• Poplar Studio (www.poplar.studio) is a creative platform that provides award-winning 3D and Augmented Reality (AR) experiences on-demand for marketing and e-commerce. Poplar Studio activates a new generation of global 3D and AR creators, provides collaborative tools for AR social creation, and product visualisation units for e-commerce, making 3D/AR production and deployment simple. It integrates within the whole 3D and AR landscape: social platforms, branded apps, web browsers, AR glasses and the Metaverse. Poplar Studio is a trusted partner of TikTok, Google, Snapchat, Facebook/Instagram, and Shopify, among others. The company is backed by Fuel Ventures, Ascension Ventures, Haatch Ventures, Super Ventures, Founders Factory, and business angels/executives from top tech companies and agencies.

Dec 2022 – Dec 2025 · 3 yrs · London, England, United Kingdom

• AWDC works at the cutting edge of contemporary dance, having developed a reputation for a bold interdisciplinary approach to dance making, producing technologically innovative and thought-provoking stage productions and exploring the creative possibilities being opened up by new digital platforms, including AR, VR and AI. This was a no-brainer for me considering my expertise in Metaverse-related technologies and my passion for dance. AWDC also created work for several of the UK's leading companies including the Royal Ballet, Rambert, Balletboyz, Candoco and Birmingham Royal Ballet.
• The company is working on some exciting projects including Future Rites, a take on the famous Rite of Spring, which will be a multi-user VR dance experience inviting audiences to play an active part (currently fundraising); as well as the first ever Digital Dance Festival in the UK.

Sep 2020 – Present · 5 yrs 8 mos · London, England, United Kingdom

• BODYSWAPS® is an award-winning B2B SaaS platform leveraging VR & AI to deliver behavioral change at scale. It works by enabling employees to practice their soft skills by acting out a range of realistic workplace scenarios in the Metaverse, through VR.
• Automation, AI, and digital technologies have accelerated the pace of change in the World of Work. Large organisations are facing huge HR challenges: developing soft skills at scale, creating fairness and opportunity for all and making the workplace more collaborative and humane.
• With BODYSWAPS®, we are supporting L&D and HR leaders to empower their employees to become the best versions of themselves, faster and safely, improving organisational performance, fostering a better company culture and delivering tangible operational value.

Feb 2019 – Present · 7 yrs 3 mos · London, United Kingdom

• The VR/AR Association (VRARA) is the leading international organization designed to foster collaboration between innovative companies and people in the Virtual and Augmented Reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies. It includes:
• Over 4200 organizations (companies, brands, universities, etc) and 25000 professionals
• Over 50 Chapters & 70 Staff around the world
• 20 Committees working groups developing best practices, guidelines and standards
• An online portal: collaboration with Members around the World. Support in real-time!

Aug 2017 – Present · 8 yrs 9 mos · London, England, United Kingdom

• Individually and with my partner, we angel-invested in some of the most exciting AI, Spatial Computing, Web3, Fintech, Impact and DTC startups since 2017 (one is now a unicorn):
• Dash Rides (UK) - The salary sacrifice e-bike subscription.
• Vimcal (US) - Your calendar, on steroids.
• CentraleSupélec Venture Fund I (FPCI) - most prestigious graduate engineering school in France
• Bodyswaps (UK) - VR and AI training for soft skills development.
• Emperia (UK) - Virtual stores for Retail, Fashion & Luxury.
• iiNDYVERSE (UK) - Fan engagement platform for music artists using web3 and social to reward fans.
• Têtu * io.media (FR) - Leading LGBTQI+ & luxury publishing group.
• Revolut (UK) - Neobank and fintech company offering banking services.
• Pikl (UK) - Quality insurance products built for the sharing economy.
• AKT (UK) - Premium skincare label that creates intelligent natural formulations.
• Brickowner (UK) - Property investment platform connecting investors with developers.
• Loowatt (UK) - Unique toilet system integrating revolutionary waterless technology.
• CityFALCON (UK) - Redefining financial news through machine learning and NLP.
• SwipeStation (UK) - Contact-free mobile payment service to eliminate queues in large venues.
• CLUBZERO (UK) - Returnable packaging for takeaway and delivery.
• MacRebur (UK) - Products made from non-recyclable waste plastics destined for landfill or incineration.
• The Brook (wound down)
• Tagsmart (wound down)

Aug 2017 – Aug 2023 · 6 yrs · London, United Kingdom

• Member of the Board of Trustees, Member of the People & Culture Committee, Chair of the Digital Advisory Board.
• Save the Children is an international non-governmental organization that promotes children's rights, provides relief and helps support children in developing countries and the UK. It was established in the United Kingdom in 1919 in order to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts.
• www.savethechildren.org.uk

Nov 2016 – Feb 2023 · 6 yrs 3 mos · London, United Kingdom

• Sadler’s Wells is a world leader in contemporary dance, presenting a vibrant year-round programme of dance of every kind and bringing the best of international and British dance to audiences at its three theatres in London and on its digital stage. It also commissions and produces original new work for its stages and tours it to major arts venues around the world. Since 2005, it has helped to bring 80 new dance works to the stage.
• Sadler’s Wells is a thriving arts organisation and a registered UK charity. It works hard to maintain diverse revenue streams to ensure its financial stability.
• www.sadlerswells.com/

May 2012 – May 2018 · 6 yrs · London, United Kingdom

• Conceptualized, designed and full responsibility for production, programming and community facilities in EMEA, incl London, Berlin, Paris and Dubai, as well as events in other major cities (from established to emerging markets). Reporting into global HQ, role requires financial management, people leadership across tech/creative/commercial, property management, governance, international government/c-level strategic relations & commercial partnerships with major brands. Spearhead product innovation such as VR/AR/mobile live & create scalable tools, all with focus on advancing the YouTube platform.
• www.youtube.com/space

Jan 2010 – Present · 16 yrs 4 mos · New York, United States

• The Webby Awards is the leading international award honoring excellence on the Internet.
• Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body. The Academy is comprised of Executive Members—leading Web experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals.

Jan 2008 – Jan 2012 · 4 yrs · Paris & New York City

• Sold to Orange Telecom then Canal+.
• Joined as Senior Manager, Content Partnerships in France and left as the Vice President, Content in New York. As one of the Executive Directors of the company, I was tasked with corporate market strategy and fund raising. Led strategic relationships; Viacom, Turner, Time-Warner, Paramount, Starz. Other responsibilities; audience development strategies, financing models, technical account management.
• www.dailymotion.com
• Internet/Digital/Online Media

Jan 2006 – Jan 2008 · 2 yrs · Greater Los Angeles Area

• Netflix is recognised as a pioneer of broadcasting transformation. I won new content sourced through high levels of involvement with festivals, originators & press, and managed past acquisitions of content. Acquisitions required the management of all stakeholders (sales agents, distributors, attorneys). Internally, I worked closely with marketing, finance and legal teams.
• www.netflix.com