Eric Hall — CEO

Eric Hall is an accomplished SaaS, go-to-market (GTM), and global operations executive with 20+ years of expertise leading service operations and teams across early-stage companies, IPOs, and established institutions. Eric has a proven track record across enterprise sales, professional services, sales operations, marketing, technology, and customer success and is a dynamic change agent and driver of revenue growth. Eric currently serves as CEO of LegalSifter, an industry-leading law software providing AI-powered contract management solutions. Most recently, Eric served as the Chief Marketing Officer of the Digital Experience Business at Adobe, where he led the go-to-market strategy for the SaaS business unit, focused on helping businesses differentiate themselves through exceptional digital experiences. At Adobe, Eric oversaw a global team that focused on data-driven precision, optimizing the end-to-end marketing funnel, and driving cross-channel engagement to improve spend efficiency and sales effectiveness. Previously, Eric served as SVP and GM of Adobe Professional Services and Customer Success division, where he led a team that achieved 24% YoY revenue growth and a 14-point margin improvement. Earlier in his career, Eric was SVP and GM at ServiceSource, where he had P&L responsibility for all Data Operations services, and helped the company achieve a successful IPO.

Stackforce AI infers this person is a SaaS and GTM executive with extensive experience in operations and customer success.

Location: Long Beach, California, United States

Experience: 25 yrs 1 mo

Career Highlights

20+ years of SaaS and GTM expertise.
Led teams achieving 24% YoY revenue growth.
Dynamic change agent driving revenue growth.

Work Experience

LegalSifter

Chief Executive Officer (1 yr 4 mos)

Adobe

Chief Marketing Officer, Digital Experience Business (1 yr 3 mos)

SVP & GM, Global Professional Services and Customer Success (2 yrs 7 mos)

Vice President WW Field Strategy & Operations & Interim CMO Digital Experience (2 yrs 2 mos)

Vice President Adobe Customer Solutions (4 yrs 1 mo)

GitHub

Chief Revenue Officer (5 mos)

ServiceSource

SVP & General Manager, Operations Services & Data Services (7 mos)

SVP & General Manager, Global Enterprise Accounts (1 yr 5 mos)

Senior Vice President, VMware Global Renewals (1 yr)

Vice President, Business Excellence (2 yrs 5 mos)

Senior Director of Inside Sales (2 yrs 2 mos)

McKinsey & Company

Engagement Manager (5 yrs 8 mos)

Education

at Harvard Law School

BS at University of Southern California

Eric Hall

CEO

Long Beach, California, United States25 yrs 1 mo experience

Highly Stable

Key Highlights

20+ years of SaaS and GTM expertise.
Led teams achieving 24% YoY revenue growth.
Dynamic change agent driving revenue growth.

Stackforce AI infers this person is a SaaS and GTM executive with extensive experience in operations and customer success.

Contact

Skills

Other Skills

Strategic PartnershipsStrategyManagementNew Business DevelopmentChange ManagementSales OperationsSalesStart-upsProfessional ServicesBusiness TransformationProject Governance

About

Experience

25 yrs 1 mo

Total Experience

5 yrs 11 mos

Average Tenure

1 yr 4 mos

Current Experience

Legalsifter

Chief Executive Officer

Jan 2025 – Present · 1 yr 4 mos · Long Beach, California, United States · Remote

LegalSifter is an industry leader in AI-powered contract operations.

Adobe

4 roles

Chief Marketing Officer, Digital Experience Business

Jul 2023 – Oct 2024 · 1 yr 3 mos

Managed the full-stack marketing of the $5B+ Digital Experience SaaS business unit. Enhanced focus on data precision of end-to-end marketing funnel, account targeting, and cross-channel optimization to yield improved spending efficiency, customer journey optimization, and sales effectiveness.

SVP & GM, Global Professional Services and Customer Success

Promoted

Dec 2020 – Jul 2023 · 2 yrs 7 mos

Led the worldwide professional services business, customer engineering, and customer success organization. Oversaw a global team of talented professionals that serve our Digital Experience and Digital Media customers on digital strategy, technology implementation, training, technical support, and initial onboarding to long-term value realization.

Vice President WW Field Strategy & Operations & Interim CMO Digital Experience

Sep 2018 – Nov 2020 · 2 yrs 2 mos

Managed the strategy, execution, and efficiency of the 1,800-person global field organization. Drove a transformation of the sales methodology with an intensive focus on buyer’s journey, renewals and install base NRR. Served as the Interim Head of Enterprise Marketing.

Vice President Adobe Customer Solutions

Jul 2014 – Aug 2018 · 4 yrs 1 mo

Led pre and post sales technical consulting and customer success organizations. Managed post-sales consulting and delivery, ensuring successful implementation of new customer technology and achieved 35% YOY ASV Growth
Established a digital strategy function to leverage insights and market data, enhancing customer engagement, driving value-driven outcomes, and delivering 20% YOY revenue growth.

Github

Chief Revenue Officer

Jul 2013 – Dec 2013 · 5 mos · San Francisco Bay Area

Managed global responsibility for existing clients and new customer acquisition. Developed sales methodology, established detailed sales operations metrics, and developed long term planning and investment framework. Sold to Fortune 500 Enterprise customers.

Servicesource

5 roles

SVP & General Manager, Operations Services & Data Services

Dec 2012 – Jul 2013 · 7 mos

$100M P&L responsibility for Data & Operations Services division, overseeing a team of 1,100 professionals supporting 150+ client engagements.

SVP & General Manager, Global Enterprise Accounts

Jul 2011 – Dec 2012 · 1 yr 5 mos

Led the Enterprise Accounts division – the company’s largest and most complex client base with 100% global outsourcing of renewals business. Drove client transformation of support renewals business, including global client engagement strategy, sales growth, operating efficiency, data & systems optimization, customer retention, and change management.

Senior Vice President, VMware Global Renewals

Jul 2010 – Jul 2011 · 1 yr

General Manager of the global VMware Renewals business.

Vice President, Business Excellence

Promoted

Jan 2008 – Jun 2010 · 2 yrs 5 mos

Led operational excellence and sales operations. Established company practices for renewals, sales execution, sales management, and analytics.

Senior Director of Inside Sales

Oct 2005 – Dec 2007 · 2 yrs 2 mos

Mckinsey & company

Engagement Manager

Sep 1999 – May 2005 · 5 yrs 8 mos

Advised CEO/COO/CRO/CMO leaders on a broad array of strategic and management issues over 15+ engagements. Focus areas include core business strategy, sales and marketing strategy and analytics, and operational improvement and turnaround. Served companies in high-tech, media, industrial, auto, and manufacturing.