May 2017 – May 2019 · 2 yrs · Gurgaon, India

• Assisted Facebook’s large customers on their digital marketing strategy as an Account Manager in Tech, Telco & E-commerce verticals; Clients included Samsung, Google, Apple, Amazon, Lenovo, Vodafone & more.
• Co-framed Facebook's IPL Narrative in H2'18
• Created & implemented Global First “Store Leads Program” for a top Indian OEM on Facebook leading to 2X growth in conversions and 6X ROAS
• Created a Launch Narrative using Facebook Live; Drove 2M+ views on launch videos for key Tech OEMs on their launch days
• Implemented one of its kind Instagram Creators led initiative for a top OEM for a brand campaign targeted to millennials
• Formulated a 'Brand Scorecard' with key metrics to evaluate brand campaigns' performance on Facebook – adopted by all verticals to take to clients

May 2015 – Mar 2017 · 1 yr 10 mos · Gurgaon, India

• Spearheaded online & offline marketing & user engagement activities for Snapdeal’s new initiative, Shopo – an app and web based C2C e-commerce marketplace with a base of 2 million users & 2 lakh sellers
• Led social media across all channels (Facebook, Instagram, Twitter, Pinterest & Youtube)
• Understood customer needs & framing brand proposition
• Ideated & implemented innovative marketing campaigns across online & offline channels such as influencer programs, offline flea market activities, blog content, brand collaborations
• Grew top of the funnel numbers (web and app traffic) though organic growth hacking using innovative channels
• Drove in-app engagement & customer retention through product led improvements, push notifications, e-mais & engagement driving activities

Nov 2012 – Feb 2014 · 1 yr 3 mos · Gurgaon, India

• Conducted market research and planned innovative offline/BTL & digital marketing campaigns based on specific client briefs
• Conceptualized and executed national level marketing campaigns and plans with 360 degree media integration for some of the top FMCG brands
• Maintained key client accounts and got repeat business from some of the key clients in diverse industries such as FMCG, healthcare, telecom, retail, etc.

Aug 2009 – Oct 2012 · 3 yrs 2 mos · Gurgaon, India

• Worked on international diversification strategy case for a US based BPO player with the New Delhi Consulting office of Bain
• Designed a procurement strategy for a leading Indian Steel Manufacturer as a part of a 5 member team
• Worked on Bain’s internal strategy case to build an extensive model to filter out top 10-15 companies in emerging markets across all industries called “Sustained Value Creators”
• Worked on various strategy cases in construction, healthcare, IT/ITES and FMCG sector