Aradhana Mathews

Brand Manager

Gurugram, Haryana, India9 yrs 7 mos experience

Key Highlights

Expert in brand positioning and narrative development.
Proven track record in leading creative strategies.
Strong background in team management and content optimization.

Stackforce AI infers this person is a Brand Strategist with expertise in Marketing and Advertising.

Contact

Skills

Core Skills

Brand DevelopmentContent StrategyCreative StrategySocial Media MarketingEditorial

Other Skills

Team ManagementBloggingMusic CompositionWeb Content WritingWritingCommunicationEnglishStorytellingContent MarketingContent ManagementMarketingMarketing StrategyCreative writingProofreadingGrammar

About

Brand strategist specialising in positioning, narrative, and the systems that make brands scale. I work at the intersection of cultural insight, commercial goals, and operational clarity, leading strategy and direction while partnering with teams to execute.

Experience

9 yrs 7 mos

Total Experience

2 yrs 9 mos

Average Tenure

1 yr 4 mos

Current Experience

Noise

Brand Manager

Jan 2025 – Present · 1 yr 4 mos

Brand DevelopmentContent strategyTeam ManagementCreative StrategyContent Strategy

Zomato

Brand Manager

Dec 2023 – Dec 2024 · 1 yr · Gurugram, Haryana, India · On-site

Spearheaded brand development initiatives, content strategy, and team management at Zomato Live.
Managed the brand’s social media team, providing strategic direction and ensuring alignment with brand objectives.
Managed and optimised internal team workflow processes.

Content strategyBrand DevelopmentSocial Media MarketingContent Strategy

Freelance

Freelance Brand Strategist

Aug 2022 – Dec 2023 · 1 yr 4 mos

Content Strategy

Humour me pvt ltd

3 roles

Brand Strategist and Creative Controller

Promoted

Nov 2019 – Apr 2022 · 2 yrs 5 mos

Primary lead on creative strategy for brands like Heads Up For Tails, Cult fitness, QI Spine Clinic, BackGood and more
Managed day to day content creation for all of Humour Me's partner brands
Integrated creative and performance marketing teams for both Humour Me and our partner brands to optimise content strategies
Handled creative strategy and planning when onboarding new partner brands

EditorialSocial Media MarketingCreative Strategy

Creative Manager

Promoted

May 2018 – Nov 2021 · 3 yrs 6 mos

Managed Humour Me’s creative team, supervising day to day timelines and quality of work for partner brands
Mentored new recruits, training them into Humour Me’s workflow processes and environment, assessing their skillsets and helping them develop further

EditorialBlogging