Apr 2025 – Oct 2025 · 6 mos

• Led end-to-end design and execution of the TechXpedite Accelerator, a 60-day program to drive tech innovation and startup engagement.
• Conducted startup screening and due diligence on 300+ early-stage startups, assessing GTM strategy, product readiness, and team strength.
• Built and managed a strategic ecosystem of 50+ mentors, investors, government bodies and corporate partners.
• Onboarded mentors and facilitated 1:1 mentorship, workshops, and investor readiness sessions to accelerate founder growth.
• Drove program operations — curriculum design, cohort management, weekly sprints, and feedback loops.
• Led community building across founders, mentors, and partners to foster long-term collaboration beyond the program.
• Conducted roadshows across 5 cities and led a high-impact Demo Day; secured NDTV as media partner for nationwide visibility.

Jan 2024 – Apr 2025 · 1 yr 3 mos

• Shaping brand narratives in a dynamic industry like gaming, ensuring consistency across all touch points
• Managing brand presence at key industry events to strengthen positioning and engagement
• Leading storytelling initiatives, including podcasts and digital campaigns, to enhance brand recall
• Driving strategic brand campaigns that resonate with audiences and elevate brand perception
• Leading influencer marketing campaigns to amplify brand reach, build credibility, and engage targeted audiences
• Overseeing social media strategy for the brand and leadership, aligning content with the overall vision
• Played a key role in launching the TechXpedite Accelerator Program, fostering innovation and engagement in the tech ecosystem
• Collaborating with cross-functional teams to develop compelling brand assets and marketing initiatives
• Supporting CSR initiatives by amplifying brand-driven impact stories and fostering community engagement

Aug 2022 – May 2023 · 9 mos · Mumbai, Maharashtra, India

• Developed and executed branding strategies across fintech, e-commerce, gaming, and real estate industries
• Created high-impact brand collaterals, including digital assets and in-app creatives, to enhance engagement
• Strengthened brand identity through cohesive storytelling and cross-functional collaboration
• Led data-driven marketing initiatives that improved user engagement and brand recall

Dec 2021 – Jun 2022 · 6 mos · Vancouver, British Columbia, Canada

• Projection of high Bias for action, global mindset, consumer centricity & project management skills.
• Analyzing data to keep the brand image
• Interacting with different ethnicities of customers
• Coordinating with the management team for greater sales in the store
• Making strategies to drive sales higher
• Developing different brand strategies to develop a new line of service

Aug 2021 – Dec 2021 · 4 mos · Vancouver, British Columbia, Canada

• Promote equity and drive traffic and conversion, for both Levi’s and Signature Brands
• Partner with brand environment teams to ensure the cohesive presentation of key product and brand stories
• Executing plans to push sales and visuals of the stores for every new season

Jun 2018 – Jun 2020 · 2 yrs · Mumbai, Maharashtra, India

• Develop relationships with customers
• Make plans with the team for the well-being of the service center
• Making strategies to drive sales higher
• Maintaining the brand image and managing customer complaints

Jun 2017 – Jun 2018 · 1 yr · Mumbai, Maharashtra, India

• Managing social media accounts
• Creating content calendar
• Customer relationship Management
• Facebook ads
• Pitching Clients
• Competitor Analysis