Ashwin Majli

UX Designer

Mumbai, Maharashtra, India2 yrs 10 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led impactful UX research for top fintech clients.
Expert in user-centered design and behavioral insights.
Strong mentorship and leadership in UX research.

Stackforce AI infers this person is a UX Researcher specializing in Fintech and Healthcare industries.

Contact

Skills

Core Skills

Ux ResearchProduct StrategyPublic HealthUser Experience DesignDesign SystemUser ResearchResearch DesignConversational Ai DesignInstructional Design

Other Skills

Data AnalyticsQuantitative ResearchQualitative ResearchUsability TestingJourney MappingSystems ThinkingStakeholder ManagementClient RelationsTeam LeadershipCompetitive BenchmarkingEthnographyParticipatory Action ResearchParticipatory DesignJournallingResponsive Web Design

About

I am a versatile UX researcher and designer. As a mid-level UX researcher I have undertaken field-based, remote and place-based as well as international user research studies through working at startups, corporate entities and research agencies. I firmly believe that meaningful product decisions are driven from a balanced understanding of user behaviour, context, and constraints placed by the system.

Experience

2 yrs 10 mos

Total Experience

11 mos

Average Tenure

1 yr 2 mos

Current Experience

Yellow slice | award winning ux & ui design studio

Senior UX Researcher

Mar 2025 – Present · 1 yr 2 mos

Led end-to-end UX research for fintech clients like Paytm, ICICI Direct, JM Financials, and a U.S. based private university website.
Improved user engagement, retention and conversion rates (contextual) for fintech clients by auditing user flows, uncovering UI inconsistencies, and resolving friction points through actionable design recommendations.
Scoped projects, managed stakeholder relationships, and synthesized data to generate actionable insights that drive product strategy and measurable business outcomes.
Managed and mentored UX research interns and led internal case studies.

Data AnalyticsQuantitative ResearchQualitative ResearchUsability TestingJourney MappingSystems Thinking+6

Revisual labs

UX Research Consultant

Jan 2025 – Feb 2025 · 1 mo

Led generative research to shape an interactive dashboard for a global impact evaluation firm, starting from an ambiguous client vision.
Interviewed diverse international stakeholders to clarify user needs and synthesize complex feedback into a unified, donor-facing platform.
Translated ambiguous requirements into actionable design objectives that aligned with the client’s mission to enhance global impact visibility.

Cinemad

UX Researcher (Contract)

Nov 2024 – Feb 2025 · 3 mos

Collaborated with Harvard Kennedy School and MIT Media Lab alumni to lead evaluative research for a beta-stage augmented reality museum app.
Conducted phased moderated usability testing and user interviews to identify pain points and improve user experience.
Developed targeted research strategies and success metrics, delivering design recommendations based on deep user insights.

Design beku

UX Researcher

May 2023 – Oct 2024 · 1 yr 5 mos · On-site

Conducted usability focused user experience research and consumer studies for government clients like FSSAI, translating insights into actionable design improvements.
Conducted collaborative research, and ethnographic reporting to uncover social determinants of health and local narratives across seven villages in Kundapura taluk, Udupi, translating field learnings into community-centered solutions for a participatory, place-based research project.
Investigated the adoption of mobile services by women-led Farmer Producer Organizations in Tamil Nadu, using fieldwork and co-creation methods to identify barriers and opportunities.
Engaged in journaling, narrative reports, ensuring thorough documentation offield observations and reflections.

Usability TestingQualitative ResearchQuantitative ResearchEthnographyParticipatory Action ResearchParticipatory Design+3

Haqdarshak

UX Design Intern

Dec 2022 – Feb 2023 · 2 mos

Redesigned the Haqdarshak mobile application and made access to government welfare schemes faster, easier and simpler.

Responsive Web DesignSocial DesignDesign systemUser Experience Design (UED)WireframingUsability Testing+3

Samsung r&d institute india

User Research Intern

Nov 2022 – Dec 2022 · 1 mo

Uncovered user expectations, usage patterns and emerging trends for 5G mobile data sharing at
households, work and outdoors informing an intervention concept for creating value and/or solving problems in mobile data sharing.

User ResearchLateral ThinkingSystems ThinkingJourney MappingSystems DesignResearch Methods+2

Navana.ai

UX Design and Research Intern

May 2022 – Jul 2022 · 2 mos

Enhanced the online shopping experience for emergent users by incorporating conversational AI with a wide range of language support to make it more inclusive, accessible, and user-friendly.

User ResearchVoice interaction designMarket ResearchVoicebot creationVideo EditingResearch Methods+2

Sewa bharat

E-Module Instructional Design

May 2021 – Aug 2021 · 3 mos

Designed an E-Learning Module about Gender Awareness for the women of villages in Ahmedabad commissioned by SEWA alongside other students at National Institute of Design, AP.

User ResearchDigital IllustrationVisual StorytellingSocial ImpactStoryboardingTeam Leadership+3