Jan 2024 – Aug 2024 · 7 mos

• Founding PM at a consumer social startup. Led product strategy and 0→1 development. Pivoted to AI products later.

May 2023 – Dec 2023 · 7 mos

• Intentional time off after a 4.5-year sprint at Lokal. Even the best Jedi need to step away from the battlefield. Travelled, recharged, spent time with family. Returned ready for the next mission.

Nov 2022 – Apr 2023 · 5 mos · Bengaluru, Karnataka, India

• 1. Led the Product-Led Growth charter, setting OKRs and driving Product Strategy for 7M+ Monthly Active Users.
• 2. Increased D7 retention by 15% and achieved 30% boost in user engagement through key growth initiatives.
• 3. Optimized team performance and composition by hiring top-performing PMs & establishing agile processes.

Jun 2020 – Oct 2022 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• Founding PM for Product Led Growth team; Reporting to founders.
• 1. Oversaw growth of the product from 50K to 8M+ Monthly Active Users, building and experimenting across all steps of a user journey : Awareness, Acquisition, Activation, Retention and Referral.
• 2. Led end-to-end product lifecycle for 0-1 products and features; achieving 2000+ Referrals per day, 25% increase in Installs through Shares, 60% increase in Ad revenue.
• 3. Owned Push Notifications strategy at a scale of 1B+ notifications per month; achieved a 30% boost in CTRs.
• 4. Overhauled content management system reducing Creation Costs by 2x and Moderation Time by 3x.
• 5. Major projects include Content Personalization, Push Notifications Personalization, Core Consumption Experience Overhaul, Content Discovery & Share Funnel Optimizations, UGC Incentivization, Referral Product, Onboarding Improvements, User Authentication, Local Communities and Swipe UX.
• 6. Actively managed sprint product development processes, including sprint planning, backlog management, and retrospectives, ensuring efficient and timely product delivery for the Product Team. Ran daily sprints and bi-weekly reviews for the Growth Team.
• 7. Developed standardized templates for OKR tracking, Product Roadmaps, PRDs, Experiment tracking, and Sprint Retrospectives, promoting consistency and efficiency across the Product teams.
• 8. Led interviewing and hired 5+ top-performing full-time PMs, APMs, and PM Interns. Designed a framework for career growth within the Product team.

Sep 2019 – Dec 2021 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Recognized internally for fostering a data and insight driven culture in the company.
• 1. Built Data & Analytics team from scratch; hiring and managing 5+ Analysts.
• 2. Developed a 12 month growth projection model to forecast user growth based on marketing spends, user retention and organic user growth, providing crucial insights for the growth team's strategy and planning.
• 3. Strategically planned and managed the integration of new tools like Mixpanel, MoEngage, UXCam, SmartLook; enhancing data accessibility and user insights capabilities for 100+ team members.
• 4. Coded up ad-hoc Python scripts and other technical solutions as needed, enabling automated data tracking, A/B testing setups etc...
• 5. Conducted upskilling sessions for internal teams on Data Analytics & SQL, empowering them to make informed data-driven decisions.

Sep 2019 – May 2020 · 8 mos · Bengaluru, Karnataka, India

• Promoted as the first Associate Product Manager (APM), due to contributions to company's early growth. Owned Product Roadmap for cross-functional Retention and Virality pods.
• 1. Conducted 100+ user calls and 3 on-ground studies, to understand the needs of first time internet users in Tier 2,3 towns and villages in India (Next Billion Users).
• 2. Built and optimized product across the entire growth funnel, from acquisition to retention in areas like Onboarding Flow, Retention of different Acquisition Channels, Share Funnel Conversion, Content Consumption Flows etc...
• 3. Planned and executed hypothesis-based A/B tests. Setup A/B testing system and delivered impactful results; 15% uplift in user onboarding and 20% increase in content shares.

Dec 2018 – Aug 2019 · 8 mos · Bengaluru, Karnataka, India

• First Analyst and Second Product Team member in the company.
• 1. Streamlined Data & Analytics stack; setup dashboards and real-time data monitoring providing real-time visibility into product KPIs for 50+ team members.
• 2. Setup data & analytics stack. Developed analytical frameworks for analyzing key areas like impact of new product launches on the core product metrics and performance tracking of marketing campaigns.
• 3. Played a key role in shaping the State Launch Playbook for planning the app launch in 7 new states.

Oct 2018 – Nov 2018 · 1 mo

• A pivotal moment in the journey; traded the compiler for the product side. Spent two months deep in the trenches, self-studying product thinking and analytics, picking up the skills to make the switch stick. Walked in as an engineer, walked out ready to think like a PM. The Force works in mysterious ways.

Jul 2018 – Sep 2018 · 2 mos · Nagpur, Maharashtra, India · On-site

• 1. Developed and implemented the core experience of the product on Android (Java) with a backend on Amazon Web Services (AWS).
• 2. Integrated various APIs and third-party services into the application, such as Firebase Authentication, Cloud Firestore, Twilio APIs, Google Maps API...
• 3. Implemented backend on AWS, leveraging services like AWS EC2, S3, and RDS to store and manage application data, ensuring data integrity and privacy.
• Startup was shutdown before launching the product.