Oct 2020 – Jul 2024 · 3 yrs 9 mos · Bengaluru, Karnataka, India · Remote

• Content/community head for Kutumb (India's largest community platform) also managing content strategy and planning for Crafto (sister unit of Kutumb). Leading team focussed on social media, digital and display. Managed support unit while establishing the application for more than 1.5 years. Provided seamless and quality support operations ensuring user satisfaction and loyalty.

Sep 2015 – Sep 2020 · 5 yrs · Lucknow, Delhi

• In 2015, I joined GOZOOP as a Social Media Executive. Having zero knowledge of digital media, I took all the tasks HEAD ON, from content writing to ideation, from blogging collaborations to influencer management, from making daily reports to online reputations management. As a part of my role, I was part of 30 member core team to run the marketing and communication for the then Chief Minister of Uttar Pradesh and manage digital communication and outreach for his 2017 Legislative Assembly Elections and 2019 General Elections. Over the course of the assignment, I was made Community Manager.
• Moving further, worked on many winning pitch presentations. Managing all content requirements for brands like BasicFirst, Zee Zindagi across all verticals and ensuring that relevant and creative content is churned out and delivered within stringent deadlines.
• I also had the opportunity to visualize and develop creative ideas and concepts for our clients namely GNC, Pahle India Foundation, OCA, Neta App, Maati, Nilay Daga, Mothercare, GULF, Oppo, TOI.
• What we delivered as a team:
• Multiple creative campaigns across online and offline platforms
• Website creation and development of several online content publishing sites
• Massive Content Creation (Images, Videos, Infographics, Blogs, Articles, Short films, Interviews, Vlogs)
• Social Media Content Calendar
• Digital planning and strategy with real time data and insights
• Media planning & audience segmentation
• PR & Influencer/blogging collaborations
• Digital Training Sessions
• Managing Whats App network for distribution
• Rural market study, creating and distributing localised content
• Listening and responding in real time

Oct 2013 – Jul 2015 · 1 yr 9 mos · Lucknow, Uttar Pradesh, India

• 2 years of Client servicing I managed 5+ key accounts events which included corporate events like RnR, BTL activites, Product launch, Theme events, Outbound trips and lead generation activities.
• Acted as a bridge between the Client and the Operations & Creative teams.
• Overlooked end to end activities from lead generation to post event summary to deliver flawless and memorable events.
• Major brands worked for - Vodafone, Airtel, ITC, Times of India, HDFC Bank, Tata Motors and Gyan Milk.

Jan 2013 – Mar 2013 · 2 mos · Lucknow, Uttar Pradesh, India

• Underwent a 3 months internship with Dainik Jagran where I studied the branding strategies and brand guidelines for any outdoor/BTL activities under Mr. Jeewan Joshi. I presented the study in the form of a Project to H.N.B Garhwal University.

Jan 2012 – Jan 2013 · 1 yr · Dehradun, Uttarakhand, India

• Worked as a freelancer Intern for 1 year with Hindustan Media Ventures Ltd. where I learnt event planning, vendor and artist coordination, printing and operational details under Mrs. Himani Binjola, Mr. Mayank Singh and Mr. Mayank Tiwari.