Aanchal Puri Saxena

Performance Marketing Manager

Gurgaon, Haryana, India10 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in growth marketing strategy.
  • Expertise in CRM campaign management and optimization.
  • Strong analytical skills driving marketing performance.
Stackforce AI infers this person is a Growth Marketing Expert with a focus on CRM and E-commerce strategies.

Contact

Skills

Core Skills

AnalyticsEmail MarketingLead Generation

Other Skills

Social MediaE-commerceCopywritingNewslettersCampaign ManagementDigital MarketingContent ManagementContent Strategy

Experience

Mercer

6 roles

General Manager, Growth Marketing Strategy and Operations

Promoted

Oct 2023Present · 2 yrs 6 mos

Global Marketing Communications

Aug 2022Present · 3 yrs 8 mos

AnalyticsSocial MediaEmail Marketing

Senior Product Marketing Manager

Promoted

Apr 2021Present · 5 yrs

AnalyticsEmail Marketing

Product Marketing Manager

Feb 2020Present · 6 yrs 2 mos

Lead GenerationAnalyticsEmail Marketing

Marketing Manager

Apr 2019Present · 7 yrs

Lead GenerationAnalyticsEmail Marketing

Assistant Manager

Dec 2017Present · 8 yrs 4 mos

AnalyticsEmail Marketing

Fabhotels

Sr. Analyst

Jul 2016Sep 2017 · 1 yr 2 mos · Gurgaon, India

  • ● Channel Head for CRM Marketing (Email & SMS)
  • ● Marketing Creatives: Strategies & Conceptualisation
  • ● Co-Channel Head for Paid Facebook Marketing
  • ● ‘Star Performer’ Award Winner
  • ● Customer Journey & engagement strategies
  • ● CRM Comm & Creatives ; App acquisition & engagement
AnalyticsEmail Marketing

Jabong.com

Executive

Feb 2015Jul 2016 · 1 yr 5 mos · Gurgaon, India

  • JOB RESPONSIBILITIES
  • Planning and execution of the CRM Monthly Campaign Calendar for email, push and SMS
  • Analyzing daily click rates and maintaining a report on insights for all the channels
  • Campaign conceptualizing and end-to-end execution with collaboration with various stakeholders like design team, HTML team, pricing & promotion teams, etc.
  • Managing and optimizing all CRM campaigns based on key metrics like open/click rates, etc.
  • PERSONAL ACCOMPLISHMENTS
  • Strategized and revamped the Jabong campaigns like winback, activation, reactivation, re-engagement; resulting in 20% increase in CTOR
  • Created a new 4 stage Birthday journey for better customer engagement
  • Introduced a new APP activation campaign resulting in customer acquisition and higher conversions
  • Brought in interactive concepts for the already existing referral program and managed to get more leads
  • Helped in the segmentation of the data into various categories to reach out to customers with more personalized campaigns
  • MARKETING STRATEGY
  • Create and implement strategies using various internet marketing channels
  • Steer strategy and interface with multiple departments ensuring timely execution of the CRM campaigns
  • Ideate and conceptualize campaigns for the website keeping the offer and categories in mind
  • Work with a team of designers to generate interactive concepts and ideas and create a strong and impactful visual voice for the CRM activities
AnalyticsEmail Marketing

Education

Sacred Heart Senior Secondary School, Chandigarh

Jan 1997Jan 2011

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