Nov 2018 – Mar 2022 · 3 yrs 4 mos · Gurugram, Haryana, India · On-site

• At Google Ads Strategist I work with businesses and clients to develop and optimize their online advertising campaigns using Google Ads. As a Google Ads Strategist, My primary responsibility was to help clients achieve their marketing goals by maximizing their performance and return on investment (ROI) of their Google Ads campaigns.
• Campaign Strategy: I collaborate with clients to understand their business objectives, target audience, and advertising budget. Based on this information, I create a comprehensive campaign strategy that aligns with the client's goals.
• Account Setup and Optimization: I set up Google Ads accounts for clients, including creating campaigns, ad groups, and ad copy. I also conduct ongoing optimization activities such as keyword research, bid management, ad scheduling, and ad testing to improve campaign performance.
• Performance Analysis: As a Google Ads Strategist, I analyze campaign performance using various metrics and reporting tools. This includes monitoring key performance indicators (KPIs), evaluating ad performance, and identifying areas for improvement.
• Client Communication: I maintain regular communication with clients to provide campaign updates, discuss performance insights, and address any questions or concerns. Building and maintaining strong client relationships is an important part of the role.
• Industry Research: Staying up to date with industry trends, changes in advertising platforms, and best practices is crucial. I research and explore new opportunities to optimize campaign performance and enhance client outcomes.
• Collaboration: Google Ads Strategists often work in collaboration with other teams, such as design, content, and analytics, to ensure the effectiveness and consistency of advertising campaigns.
• Training and Support: Depending on the organization, I am responsible for training and supporting clients or internal teams on Google Ads best practices and strategies.

Apr 2017 – Oct 2018 · 1 yr 6 mos · India · On-site

• My role as Social Media Marketing Specialist involves creating, implementing, and managing social media marketing campaigns for Indigo Airlines. As a Social Media Marketing Specialist, My main objective is to leverage social media platforms to promote brand awareness, engage with the target audience, and drive traffic or conversions.
• Strategy Development: I develop social media marketing strategies aligned with the organization's overall marketing goals. This includes defining target audience demographics, selecting appropriate social media channels, and determining content themes and objectives.
• Content Creation: I am responsible for creating engaging and compelling content for social media platforms, including text, images, videos, and infographics. This content should resonate with the target audience and align with the brand's tone and voice.
• Campaign Execution: I implement social media campaigns by scheduling and publishing content across various platforms such as Facebook, Instagram, LinkedIn, and others. I monitor and manage social media accounts, respond to comments and messages, and engage with followers to build a community and foster brand loyalty.
• Trend Monitoring: I stay up to date with the latest trends, social media platform updates, and industry developments is crucial. I monitor competitor activities and industry trends to identify opportunities for innovation and keep the organization's social media strategy relevant and effective.
• Collaboration: As a Social Media Marketing Specialists I often collaborate with other teams, such as graphic designers, content writers, and marketing managers, to ensure cohesive and consistent messaging across all marketing channels.