Jul 2020 – Present · 5 yrs 10 mos · Bengaluru, Karnataka, India

• Designed customer segmentation models based on purchase week, enabling personalized cashback and offers, driving 500 bps MoM uplift in orders.
• Built QuickSight dashboards for impressions, CTR, and add-to-cart rates; CTR improved from 5% → 6% within 2 months.
• Developed SQL-driven selection framework to prioritize ASINs per capler, automating pipelines and driving 2% traffic growth.
• Launched Amazon Fresh deal page targeting low-conversion high-view products with cashback campaigns, improving conversion efficiency.
• Created centralized ETL monitoring dashboard for 50+ jobs, enabling real-time alerts via Chime/email and one-click failure resolution.
• Improved Selection Score from 56% → 73% by analyzing sales velocity and inventory trends; removed low-efficiency ASINs to boost revenue potential.
• Built competitor price-match reports (Flipkart, BigBasket), improving price competitiveness from 95% → 98% for key ASINs.
• Automated 70% of monthly reporting using Python, saving 3–4 hours/day.
• Conducted competitive assortment analysis via Selenium across 3,000+ products & 7 PIN codes, identifying a 10% selection gap.
• Automated restaurant performance tracking (GMS, units, cancellations, returns), reducing cancellation rates from 4% → 2.5%.
• Developed SQL & Excel-based MFP reporting, improving program coverage from 55% → 75%, increasing order volume by 3%.
• Tools & Technologies: SQL, Python,Tableau, QuickSight, Selenium, Advanced Excel, ETL Monitoring.

Dec 2017 – Jun 2020 · 2 yrs 6 mos · India · On-site

• Managed analytics requests and dashboards for a 200-member Selection Acquisition Team, providing actionable insights via SQL queries.
• Optimized regional seller utilization through SQL-based data analysis, reducing SLA delays and improving delivery efficiency.
• Drove 30% selection growth via competitor analysis and data segmentation across 23K product verticals.
• Implemented MSKU mechanisms and tracked data quality, improving new seller transacting percentage from 28% → 37%.
• Built predictive model for seller churn, improving live seller retention by 20%.
• Automated reporting integrating SQL and Salesforce, saving 30–50% team bandwidth.
• Designed live sales dashboard using R and SQL, reducing cancellations from 22% → 4%.
• Tools & Technologies: SQL, R, Advanced Excel, Predictive Modeling, Dashboarding.

Aug 2016 – Jul 2017 · 11 mos · Bangalore Karnataka India

• Managed multi-brand portfolio to increase sales and market performance via analytics and reporting.
• Conducted customer churn analysis, identifying patterns to reduce churn through data-driven interventions.
• Delivered quarterly sales evaluations and KPI summaries for top brands to senior management.
• Provided strategic guidance on seasonal product launches to maximize sales.
• Tools & Technologies: Excel, Reporting, Analytics.

Sep 2015 – Jun 2016 · 9 mos · bangalore · On-site

• Managed multiple brand analytics to improve sales KPIs.
• Created reports and metrics summaries for top brands, presented to management.
• Advised brands on seasonal selections and managed catalog quality.
• Collaborated with business, tech, and project teams to design complex business solutions.
• Tools & Technologies: Excel, Reporting, Dashboarding.

Jun 2014 – Sep 2015 · 1 yr 3 mos · Bangalore

• Managed product setup across top marketplaces (Flipkart, Amazon, Snapdeal) and panel marketplaces (eBay, Craftsvilla, Rediff, Shopclues, PayTm).
• Handled order processing, inventory management, pricing, and sales reporting.
• Improved sales planning and customer query resolution, reducing negative feedback.
• Tools & Technologies: MS Excel, Marketplace Operations, Inventory Management