Nikhil Dhoot

Performance Marketing Manager

Bengaluru, Karnataka, India4 yrs 11 mos experience

Highly Stable

Key Highlights

Managed $6M+ annual ad spend across multiple channels.
Spearheaded influencer marketing initiatives from scratch.
Grew Intent Farm from founding member to Senior Manager.

Stackforce AI infers this person is a Performance Marketing expert in the Fintech and SaaS sectors.

Contact

Skills

Core Skills

Performance MarketingDigital MarketingData-driven MarketingClient Servicing

Other Skills

Programmatic AdvertisingMarketing AnalyticsCreative StrategyInfluencer MarketingData IntegrationDashboard DevelopmentPaid Media StrategyChannel ExpansionDigital AdvertisingBusiness DevelopmentClient ManagementCampaign OptimizationOperational StrategyProduct MarketingFacebook Ads

About

Currently working as Performance Marketing Manager (growth team) at Bright Money, managing $5M+ annual ad spend across key Performance marketing & Programmatic channels for the U.S. market. Owning creative, channel, and attribution strategy for paid media. Previously scaled Intent Farm as a founding member, growing from Associate to Senior Manager. Led ₹60 Cr+ ad budgets and GTM for top SaaS, fintech, D2C, and edtech brands When not working, I enjoy watching sports such as cricket, F1, and tennis and reading articles that offer quality content.

Experience

4 yrs 11 mos

Total Experience

3 yrs 7 mos

Average Tenure

1 yr 4 mos

Current Experience

Bright money

Performance Marketing Manager

Jan 2025 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Managing $6M+ in annual ad spend across key performance channels, including TikTok, DSPs (AppLovin, Smadex, Mintegral), Snapchat & Microsoft Ads.
Architected and deployed an automated marketing analytics dashboard system using n8n & Claude-led workflows, integrating live data from paid channel APIs and backend sources - reducing manual reporting effort and enabling real-time actionable insights.
Driving data-driven app marketing strategy with deep expertise in MMP tracking & SKAdNetwork attribution, and incrementality measurement - ensuring accurate, real-time decisioning through robust data infrastructure.
Identified, tested, and scaled new paid acquisition channels for the U.S. market, including TikTok, Snapchat and Reddit Ads, expanding the growth channel mix and reducing dependency on traditional channels.
Leading end-to-end creative strategy for paid media - hypothesis building, encompassing creative audits, competitive research, and systematic A/B testing to improve CTR, CVR, and CPI.
Spearheading Influencer Marketing via Agency setup (0→1) for Bright Money, building a continuous UGC video production pipeline for paid media.
Contributed to initial SEO process setup and organic growth infrastructure
Conducting ongoing competitor intelligence and cross-platform content analysis using tools & leveraging insights to optimize user journeys, identify whitespace opportunities, and improve channel performance.
Collaborating cross-functionally with product, data, and design teams to align paid marketing strategy with product roadmap, growth targets, and business objectives.

Performance MarketingProgrammatic AdvertisingData-driven MarketingMarketing AnalyticsCreative StrategyInfluencer Marketing+1

Intent farm - digital ads & seo agency

Senior Manager - Digital Ads

May 2021 – Dec 2024 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

Founding member of Intent Farm; instrumental in establishing the agency's foundational performance marketing infrastructure, operational processes, and growth strategy from the ground up.
Spearheaded business development initiatives - including inbound lead generation, account audits, proposals, and sales pitches & driving consistent agency revenue growth and client acquisition.
Built and scaled the agency's marketplace advertising practice from inception, managing strategy, team structure, and execution for 1 year before successfully transitioning ownership to a designated lead for continued growth.
Owned P&L responsibilities across accounts and teams, ensuring profitability through strategic resource allocation, budget governance, and margin management.
Contributed to the go-to-market (GTM) strategy for marquee clients across B2B SaaS, EdTech, FinTech, and D2C eCommerce verticals, aligning paid media strategy with business objectives and funnel goals.
Demonstrated consistent high performance and leadership, progressing from Associate to Senior Manager within 3 years in a high-growth agency environment.
Built, mentored, and led a team of 8 performance marketers, overseeing end-to-end campaign execution across Google Ads, Meta Ads, LinkedIn Ads, and additional paid channels.
Managed ₹60 Cr+ in annual ad spend across SaaS, FinTech, D2C, EdTech, and consumer tech verticals, driving measurable ROI through continuous campaign optimization, audience segmentation, and data-driven decision-making.
Collaborated with cross-functional teams - content, design, development, product, and data to deliver insight-led performance campaigns and build cohesive brand narratives across channels.
Managed client relationships end-to-end, ensuring clear communication, on-time delivery, performance accountability, and long-term retention through strategic counsel and proactive expectation management.