Nov 2022 – Mar 2024 · 1 yr 4 mos

• 1. Accelerating growth of Top Brands in the small appliances category team by providing consultation, charting out brands e-commerce strategy, signing joint business plans, navigating success through complex business processes and problem solving to spearhead best in class customer experience.
• 2. Spearheading affordability program for the GL, resulting in substantial expansion to program goals and improving customer adoption rates
• 3. Pioneering partnerships within the organization and externally with brand and sellers to deliver superior customer experience by improving business processes and on-boarding of newer programs.

Mar 2018 – Oct 2022 · 4 yrs 7 mos

• 1. Led key organized trade accounts, driving substantial growth, negotiating cost-saving measures, launching demand gen initiatives and managing end to end business operations.
• 2. Crafted high-impact smart home strategies resulting in significant savings and increased adoption rates, notably launching Smart Home Zones in premium stores in the country.
• 3. Developed and launched an automation tool for the organization to manage real time channel inputs and provide an accurate, reliable information to take informed business decisions.

Sep 2016 – Feb 2018 · 1 yr 5 mos · Gurgaon, India · On-site

• Managed high-value portfolios across Modern Trade and Emerging International Markets (Thailand, Bangladesh & Nepal), driving exceptional revenue streams and re-launching HTC Mobile Phones in multiple countries.

Jul 2014 – Sep 2016 · 2 yrs 2 mos · On-site

• 1. Managed a USD 150M annual business with full P&L accountability, consistently meeting revenue and gross margin goals.
• 2. Led Business Management initiatives for HTC Mobiles and spearheaded New Business Development. Independently managed a high-value portfolio, achieving rapid business growth in these verticals.
• 3. Orchestrated comprehensive business operations, encompassing Sales & Development, proficiently handling Working Capital Management, Financial Oversight, Inventory Management, and streamlining productivity measures.

Apr 2010 – Jul 2014 · 4 yrs 3 mos · On-site

• 1. Managed a USD 60 Mn. per annum business under the Product Management for Hewlett Packard (HP) IPG Hardware Business (Print Category) & HP Plotters Business.
• 2. Development of the Annual & Quarterly Business Plans by specifically advising on realistic forecasts for each product & territory. Working with Sales offices to attain the developed plans through channel development and joint business discussions with vendor partners
• 3. Additional Responsibility of tracking, seizing & managing the Large Deals (UIDAI, CRPF, BHEL etc.) in the business

Jan 2008 – Mar 2010 · 2 yrs 2 mos · On-site

• 1. Product Management for Moser Baer IT Products – devised, developed & successfully implemented a Go to Market Strategy for establishing IT products portfolio in India.
• 2. Product Lead at Ingram Micro to manage - IN-HOUSE brand V7 from Ideation to Launch for IT Products during the period.

Jun 2007 – Dec 2007 · 6 mos · On-site

• Performed internal projects aiming towards business predictability, process improvements, avenues to address business and distribution gaps and improving channel satisfaction score.