Dec 2021 – May 2024 · 2 yrs 5 mos · Gurugram, Haryana, India

• Led analytics for the Acquisition and Growth team, enabling data-backed decisions for scaling an online real-money gaming app.
• Scaled daily user acquisition from 3K to 6K installs by driving performance marketing analytics, while optimizing CAC and ROI through data-driven reallocation of a ₹2 Cr (~$200K) daily budget across channels, campaigns, and key geographies—maintaining ARPU and retention targets.
• Led acquisition funnel and gameplay analysis, improving Install-to-Registration conversion by +10pp through landing page and registration flow optimization.
• Owned A/B testing lifecycle (ideation → execution → impact analysis) for acquisition and monetization initiatives, driving measurable uplifts
• Increased Average Deposit Amount by 15% by optimizing deposit tile configurations and migrating users from lower to higher-value deposit options
• Improved First-to-Repeat Depositor ratio by 10% and boosted promo code adoption by 160%, resulting in a 10% increase in total deposits.
• Designed and executed CRM conversion journeys (SMS, Push Notifications, in-app pop-ups), acquiring 4K cash players per month at a lower cost than performance marketing channels and generating ₹24L+ monthly revenue by Day 14 through targeted early-life engagement
• Team Management: Leading team of two analysts to drive analytics and intelligence for Marketing Acquisition

May 2019 – Dec 2021 · 2 yrs 7 mos · Mumbai Area, India

• Responsible for Customer Journey Analytics to uncover hidden user insights at every customer touch point
• Track website traffic, on site user behavior, breadth and depth of user engagement using Adobe Analytics
• Leading Mobile Analytics initiatives to analyze user experience and revenue metrics for FedEx Mobile App
• Analyse and measure effectiveness of Email Marketing Campaign using Salesforce Marketing Cloud (SFMC)
• Response Modeling in order to predict the Open rate and Click rate of Promotional and Transactional Emails
• Hypothesize and perform A/B Testing on multiple marketing treatments/creatives in order to find the best performing treatment
• Identifying and segmenting inactive customers by analyzing shipping patterns and revenue KPIs
• Performed Funnel Analysis to identify various paths taken by users from acquisition to conversion
• Channel Optimization by providing actionable insights on the use of Email, search and social channels
• Assist Content Marketing team in making online user experience rich, seamless and worthwhile
• Collaborate with US Marketing stakeholders to devise strategies for reactivation of Small and Medium customers
• Create automated Spotfire Dashboard to measure performance of key E-commerce Alliances
• Worked as Pricing analyst to determine pricing for global strategic customers
• Consult Sales Teams on determining discounts level and surcharge reductions for a customer

Apr 2018 – May 2018 · 1 mo · Gurgaon, India

• I interned as Product Manager at OLX group. During my stint at OLX I got hands on experience of working on various product management tasks such as User research, Problem sizing, hypothesis testing, solution and Ideation, Wire-framing and usability testing. It was a great learning curve for me in terms of not only product management but also classified markets and online based business platforms.
• Conducted detailed Market research to identify key opportunity areas and user pain points for OLX chat for B2C users
• Created Problem Backlog, prioritized key problems and estimated size of the problems
• Ideated and brainstormed solutions and created Wireframes, Mock ups and Prototypes
• Performed Usability Testing on prototypes, refined solutions basis feedback provided and
• conceptualized final features
• Prepared a detailed Report encompassing user research outcomes, final conceptualized features and
• recommendations

Mar 2015 – May 2017 · 2 yrs 2 mos

• Spearheaded end to end Quality Assurance efforts for a U.S. based Digital Payments Network
• Led testing efforts for three applications simultaneously by coordinating with teams across
• locations
• Managed the implementation of UMR regulations for OTC derivatives for the EMEA region
• Reduced Delivery Time by proposing Agile Methodology to all stakeholders including clients
• Responsible for preparing QA status reports, giving walkthroughs and hosting defect triage calls

Dec 2013 – Feb 2015 · 1 yr 2 mos

• Core expertise in Functional testing (test Planning, test designing and Test Execution), Black Box, White box, Unit, Regression, Positive, Negative and Bug tracking using tools like Quality Centre (ALM),ZIRA
• Worked in highly dynamic environment with multiple teams using Agile Methodology
• Development of SQL-queries/procedures for database and back-end testing
• Expertise in using Autosys R11 (CA workload Automation) for running batch jobs and analyzing log files for possible errors